Tree service cost guide
Tree Service Lead Costs: Prices, Fees and Booked Jobs
Compare per-lead charges, advertising costs and monthly fees before choosing a lead program.

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Tree service cost guide
Compare per-lead charges, advertising costs and monthly fees before choosing a lead program.

Tree service lead costs depend on what you buy: an organic inquiry, an advertising lead, an exclusive request or a managed campaign. Published vendor prices include $30–$90 per lead for Tree Leads and $33.99 per lead for organic leads on 99 Calls’ Growth plan. Monthly fees and advertising charges can change the total substantially.
Compare the full bill with the number of booked jobs it produces. Check qualification rules, delivery terms and credit policies alongside the price. Vendor benchmarks and individual case results do not establish a national tree-service average.
Price ranges
99 Calls organic SEO leads with Growth; monthly plan charges also apply
99 Calls Google Ads benchmark; 10th–90th percentile, with management fees separate
99 Calls Local Services Ads benchmark; vendor account data over the last 12 full months
Tree Leads exclusive leads; flat pricing with no monthly minimums
TreeServiceLeads Unlimited — The Phone Ringer; $0 setup, month-to-month
ResultCalls exclusive tree-service calls; no signup fee or contract
conXpros / Modernize custom program based on annual revenue
Dolead exclusive tree-service requests filtered by job type, urgency and location
Angi project requests; fees vary by task, homeowner location and demand
Thumbtack leads; pros set lead prices and weekly budgets
| Option | Low | High | Unit | Source |
|---|---|---|---|---|
| 99 Calls organic SEO leads with Growth; monthly plan charges also apply | $33.99 | $33.99 | per lead | 99 Calls — tree-service page |
| 99 Calls Google Ads benchmark; 10th–90th percentile, with management fees separate | $50 | $206 | per lead | 99 Calls — tree-service page |
| 99 Calls Local Services Ads benchmark; vendor account data over the last 12 full months | $33 | $71 |
Cost drivers
99 Calls lists Essentials at $99 monthly with $249 setup, Growth at $399 monthly with $399 setup, Growth Pro at $1,299 monthly with $1,299 setup, and Growth Enterprise at $4,999 monthly with $4,999 first-location setup. Essentials is explicitly not a lead-generation tier. Growth adds organic per-lead charges; Growth Pro includes organic leads. All four plans are described as contract-free.
99 Calls Growth adds a Google Ads service fee of 15% of spend. Growth Pro has no Google Ads service fee up to $3,000/month spend, then says “15% above.” Enterprise has no fee up to $25,000/month spend, then says “12% above.” Ask whether those percentages apply only to excess spending; the wording leaves that calculation unclear.
Google says Local Services Ads lead prices vary by location, job type, lead type and bidding mode. Placement also considers responsiveness, search context and profile quality, including ratings, review count, response time, images and verification. A vendor’s account benchmark therefore cannot determine the price your own market will produce.
Angi matches a project request with no more than five pros. Tree Leads advertises exclusive leads while serving 1–2 companies per market; TreeServiceLeads Unlimited states one company per market. Compare individual-lead delivery with territory terms. Exclusive delivery does not establish that the homeowner has contacted no other business.
Lead-to-booked-job rate changes acquisition cost even when the lead price stays fixed. Estimate travel and time also matter when comparing programs. Tree Leads’ case reports 34 leads, 18 estimates and 9 jobs: its stated 50% close rate uses estimates as the denominator, while jobs represent 26.5% of leads. Lead spending is undisclosed.
Scope check
A stated billing model. Tree Leads publishes flat per-lead pricing without hidden fees or monthly minimums. ResultCalls describes pay-per-call delivery without a signup fee or contract, but does not publish a numerical tree-service call rate or billable-call duration.
Defined qualification and delivery where offered. Dolead describes exclusive inquiries filtered by job type, urgency and location, delivered to a phone or CRM. Confirm those terms in the program you choose rather than assuming every lead vendor uses the same filters.
The services named in the selected plan. 99 Calls Essentials lists a website, Business Profile, reputation management and simple CRM. Growth Pro includes organic leads; Growth charges for them separately. Essentials itself is not described as a lead-generation tier.
Written territory and campaign terms. The Phone Ringer lists one company per market, month-to-month service and $0 setup. Its $750/month management charge is separate from ad spend, and its revenue guarantee excludes Google ad spend from any refund.
Buyer caution
A headline lead price that leaves out recurring charges. The $33.99 organic lead charge on 99 Calls Growth sits alongside its $399 monthly fee and $399 setup charge. Google Ads management adds 15% of spend. Compare the combined cost before treating the per-lead figure as your acquisition budget.
A quoted rate presented as a confirmed current vendor price. ResultCalls’ $49.85/call quotation appears in EveryDial, while its own pages do not display that number. Modernize’s $52–$68 traditional leads and $69–$90 inbound calls appear in indexed text and EveryDial, but are unconfirmed in the opened vendor page.
A guarantee described as a refund of all campaign spending. The Phone Ringer’s guarantee concerns attributable booked-and-completed revenue of 3× ad spend in month one. It refunds the management fee and continues work free until achieved; Google ad spend is excluded from the refund.
An expectation that unanswered or unwanted leads automatically become free. Angi says charged leads remain billable whether opened or answered. Google can charge qualifying missed calls and no longer supports LSA credits for “job type not serviced” or “geo not serviced.” Review targeting and billing rules before launch.
A close-rate claim without a clear denominator, or a general advertising figure labeled tree-specific. Tree Leads’ 50% case rate is jobs divided by estimates. LocaliQ’s $117.92 landscaping CPL belongs to an adjacent category; its report publishes no separate tree-service category. Neither establishes your expected booked-job cost.
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| per lead |
| 99 Calls — tree-service page |
| Tree Leads exclusive leads; flat pricing with no monthly minimums | $30 | $90 | per lead | Tree Leads — tree-service page |
|---|
| TreeServiceLeads Unlimited — The Phone Ringer; $0 setup, month-to-month | $750 | $750 | month plus ad spend | TreeServiceLeads Unlimited |
|---|
| ResultCalls exclusive tree-service calls; no signup fee or contract | — | — | pay-per-call | ResultCalls — tree-service and pricing pages |
|---|
| conXpros / Modernize custom program based on annual revenue | — | — | — | conXpros — tree-service page |
|---|
| Dolead exclusive tree-service requests filtered by job type, urgency and location | — | — | — | Dolead — tree-removal lead-generation page |
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| Angi project requests; fees vary by task, homeowner location and demand | — | — | — | Angi — official Opportunities and leads guidance |
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| Thumbtack leads; pros set lead prices and weekly budgets | — | — | — | Thumbtack — official community guidance |
|---|
Vendor pages change. Figures are as published on the capture date; confirm before deciding.