Restaurant Marketing: Get Found and Chosen Locally

Diners may research restaurants on social media and review platforms before deciding where to eat. In a U.S. diner survey, food quality, value for money and convenient location ranked highest in restaurant choice; negative feedback, bad online reviews and unappealing photos were common deterrents.

Local visibility depends on accurate business information, relevance to the search, proximity to the diner and prominence. Restaurants can manage their Google Business Profile at no charge, while paid advertising, SEO, websites and agency services come with different scopes and billing models.