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Get More Customers From Every Ad Dollar You Spend

An AI-assisted campaign workflow for Google and Facebook that helps you review use clearer campaign signals, and keep decisions tied to the goals you set.

Review your goals
Set clear guardrails
Compare performance
Marketing professional analyzing ad campaign performance with AI insights

Clearer ad reviews

Illustrative product view

Introducing

Meet Your AI Ad Manager

Replace scattered campaign checks with a guided workflow for reviewing bids, audiences, and conversion signals before deciding what to change.

The Problem

Ad decisions are difficult to review in isolation

Hard-to-read performance data

Campaign dashboards can make it difficult to connect spend, enquiries, and booked work.

No Idea What Works

Without clear data, you can't tell which campaigns bring customers and which just burn through your budget.

Can't Afford an Agency

Owners need a practical way to compare outside help with the work they can manage in-house.

Wrong Audience Targeting

Your ads reach people who will never buy. Wrong locations, wrong demographics, wrong intent signals.

Bidding Too High or Too Low

Bid changes need context: budget limits, audience intent, conversion signals, and a clear approval path.

No Time to Optimize

You're running a business, not a marketing agency. Who has time to check ad dashboards every day?

How It Works

From Connected to Optimized in Four Steps

Connect the relevant accounts, define review rules, and use the resulting signals to guide campaign decisions.

01

Connect Your Ad Accounts

Connect the relevant ad accounts and define who can review or approve changes.

02

AI Analyzes Performance

Compare historical context and current signals against the goal you set for the campaign.

03

Optimizes Everything

Use the review to prioritize targeting, bidding, scheduling, or budget questions.

04

Weekly ROI Reports

Summarize spend, conversion signals, and change history in language your team can act on.

Campaign Dashboard

See Every Campaign in One Place

No more switching between Google and Facebook dashboards. See total spend, conversions, and cost-per-lead across all platforms in a single, clean view.

Unified view of Google and Facebook campaigns
Real-time spend tracking with daily budget pacing
Conversion tracking tied to actual phone calls and bookings
AI flags underperforming campaigns before they waste budget
Illustrative Campaign Dashboard

Your data

Total Spend

Your data

Conversions

Your data

Avg CPL

Your data

ROAS

Google Search — Emergency HVAC

Spend: Your data | Clicks: Your data

Active

@

Facebook — AC Maintenance

Spend: Your data | Clicks: Your data

Active

@

Google Local — Furnace Repair

Spend: Your data | Clicks: Your data

AI Optimizing

@

Facebook — Seasonal Promo

Spend: Your data | Clicks: Your data

Active

@

Google Display — Brand Awareness

Spend: Your data | Clicks: Your data

Paused

@

Illustrative Bid Review
Live

Time-of-Day Adjustments

Google Search — Emergency HVAC

Your data

Morning

Compare conversion patterns

Review

Afternoon

Compare conversion patterns

Review

Evening

Compare conversion patterns

Review

Weekend

Compare conversion patterns

Review
Review window shown for illustration
Sample interface

Smart Bidding

Pay Less Per Lead With AI Bid Adjustments

Your AI Ad Manager adjusts bids by time-of-day, device, location, and audience segment — spending more when conversions are likely and less when they're not.

Time-of-day bidding based on your historical conversion patterns
Device-level adjustments for mobile vs. desktop performance
Geographic bid modifiers for your highest-value service areas
Automatic budget reallocation from weak campaigns to strong ones
Competitor bid monitoring to avoid overpaying for clicks

Audience Optimization

Reach the Right People, Not Everyone

AI builds and ranks audience segments based on who actually converts — not who just clicks. Lookalike audiences, geographic targeting, and intent signals all work together to find your next customer.

Lookalike audiences built from your best customers
Geographic targeting refined to your highest-performing zip codes
Intent-based targeting for people actively searching for your services
Automatic audience exclusions to stop wasting spend on non-buyers
Illustrative Audience Targeting

AI-Ranked Audiences

Sorted by predicted conversion rate

Homeowners

TOP
Example

Past-converter lookalike

TOP
Example

In-market service audience

GOOD
Example

Service-area radius

GOOD
Example

Mobile daytime audience

TEST
Example
Illustrative Performance Report

Your data

Ad Spend

Your data

Revenue

ROAS

W1
W2
W3
W4
Spend
Revenue
Google Search
Your data spent ROAS
Facebook Ads
Your data spent ROAS
Google Local
Your data spent ROAS

ROI Reports

Know Exactly What Every Dollar Earned You

Weekly reports that show return-on-ad-spend by campaign, platform, and time period. No marketing jargon — just clear numbers on what you spent and what you earned.

ROAS breakdown by campaign, platform, and time period
Cost-per-lead trends showing AI optimization impact over time
Revenue attribution connecting ad clicks to actual booked jobs
Monthly comparison reports to track growth trajectory

See It In Action

One Dashboard. Every Campaign. Total Clarity.

Ad campaign performance dashboard on laptop showing ROI metrics and budget charts

The Impact

A clearer way to review ad decisions

Guide

Review performance

Bring campaign signals into a shared view so you can decide what deserves attention.

Context

Lower Cost-Per-Lead

Use budget, audience, and conversion context to frame the next question for your team.

Ongoing

Smart Bidding

Bids adjust automatically by time, device, location, and audience — spending only when it matters.

Signals

Audience Optimization

Use audience and conversion signals to focus review on the segments that fit your service area.

Multi-channel

Multi-Platform

Google Search, Google Local, Facebook, and Instagram ads managed from one unified dashboard.

ROI

Weekly Reports

Readable reports can put spend, conversion signals, and change history in one place for review.

Built for Your Industry

AI Ad Optimization for Local Service Businesses

HVAC

Emergency repair ads with time-of-day bidding
Seasonal campaign automation (AC in summer, heating in winter)
Service area targeting by zip code performance
Maintenance plan upsell campaigns

Dental

New patient acquisition campaigns
Insurance-targeted audience segments
Cosmetic dentistry high-intent targeting
Appointment booking conversion tracking

Legal

Practice area-specific campaigns
High-value case lead optimization
Competitor conquest bidding strategies
Geographic targeting for court jurisdictions

Contractors

Project type targeting (remodel, new build, repair)
Seasonal budget pacing for peak demand
Homeowner demographic targeting
Before/after portfolio ad creative

Auto Repair

Emergency breakdown targeting with location bids
Maintenance reminder retargeting campaigns
Vehicle make/model audience segments
Local radius optimization for drive-in customers

Any Service Business

Custom campaign templates for your industry
Multi-location ad management
Cross-platform budget optimization
Automated A/B testing for ad creative

Questions worth answering before you optimize

Which campaigns generate qualified enquiries, and which metrics are only vanity signals?

Performance review prompt

For local service operators

What budget, audience, and conversion guardrails should be agreed before any automated change?

Planning prompt

For owners and marketing teams

Can the report show enough context for a human to approve, reject, or investigate the next recommendation?

Approval prompt

For accountable experimentation

Frequently Asked Questions

How does the AI optimize my ads?

Start with the business goal, conversion definition, service area, and budget guardrails. Then compare clicks, enquiries, booked work, and cost-per-lead in the same review so the next decision has context.

Will the AI change my ads without asking?

Set the boundaries before testing automation: who may approve changes, which campaigns are in scope, and what budget limits apply. Keep a human review step for material changes.

Which ad platforms should I connect?

Connect only the platforms that are part of your current acquisition plan. Confirm account permissions, conversion tracking, and reporting coverage before relying on any combined view.

How quickly will I see results?

There is no reliable universal timeline. Allow enough time to collect comparable conversion data, document any campaign changes, and review results against the goal you set.

Do I need an existing ad account?

An existing account can provide historical context, but it does not make a result automatic. Before connecting an account, confirm its tracking, permissions, campaign history, and service-area settings.

How should I compare this with an agency?

Compare the work involved, reporting depth, approval process, account access, ad spend, and level of strategic help. Ask for current scope and terms rather than assuming that one delivery model is cheaper or faster.

Can I set a maximum monthly ad budget?

Absolutely. You set your monthly budget cap and the AI works within it. It paces spend to maximize results throughout the month rather than blowing through budget in the first week. You can adjust your cap at any time.

What makes this different from Google's automated bidding?

Google's automated bidding optimizes for Google's goals (more spend). Our AI optimizes for your goals (more customers at lower cost). It works across platforms, applies business-specific logic, and provides clear ROI reporting — not just click metrics.

Make Better Ad Decisions With Better Context

Review the workflow, define your guardrails, and decide whether this approach fits your campaigns, team, and reporting needs.

Define your goal
Set guardrails
Review the data