Comparison · Crm
Restaurant CRM Software: Plans, Pricing and Guest Data Tools Compared
Seven restaurant guest-data and marketing platforms, with every published price, plan name, feature and rating as of September 24, 2026.
Owners of independent restaurants and small hospitality groups in the United States
- Vendors compared
- 7
- Published entry prices
- $0–$289
- Avg rating, 2 rated
- 4.2 ★
- Criteria checked
- 9
Restaurant CRM software is how an independent restaurant turns one-time diners into repeat guests: a guest database, profiles with tags and notes, email and text campaigns, loyalty, reviews, and reservation history. Prices in this category range from $0 per month to quote-only. Some vendors publish their full rate card; others require a demo before they name a number. Both kinds are listed below, and every figure is labeled with where it comes from.
Shortlist
7 options, ranked
- 01
Square for Restaurants
Best for an independent restaurant that wants a guest database, email marketing and loyalty without a subscription fee
Pricing Published, per location, per month. Square Free is $0/mo per location plus processing fees. Square Plus is $49/mo per location and is labeled "Best value" on the vendor's page. Square Premium is $149/mo per location. Square Pro is custom pricing, available to businesses processing over $250,000 per year. From $0/month per location.
Strengths
- +Permanent free tier with unlimited email marketing and a customer directory that captures data automatically and supports segmentation
- +Text marketing included on paid plans: 500 messages/month per account on Plus (then 3¢ per message), 2,500/month on Premium (then 1.5¢ per message)
- +Loyalty program, promotions, coupons, gift cards and Google Reviews monitoring through Google Business Profile are listed as product features
- +Invoicing, estimates and e-signature contracts included, with recurring invoices and automatic payment reminders
- +Processing rates are published: 2.6% + 15¢ in person on Free, 2.5% + 15¢ on Plus, 2.4% + 15¢ on Premium
Side by side
What each one actually includes
| Published pricing without a sales call | Guest database with profiles, tags and notes | Email marketing | SMS / text marketing | Loyalty and rewards | Reputation and review management | Free tier | Published free trial | Published independent rating | |
|---|---|---|---|---|---|---|---|---|---|
| Square for Restaurants | Yes | Yes | Yes | Yes (paid add-on usage) | Yes | Yes (Google Reviews monitoring) | Yes, $0/mo per location | 30 days on Plus and Premium | No |
Method
How we compared
- 01
Prices, plan names and feature lists are taken from each vendor's own published pages where those exist. Where a vendor does not publish a figure, the row says so rather than estimating.
- 02
OpenTable and Toast Marketing Suite publish no prices on their own pages. The dollar figures shown for them come from third-party listings and are labeled as such.
- 03
Eat App's own pages carry more than one price for the same plan names. Both sets are shown with the range, and the disagreement is called out.
- 04
Independent ratings are reported only where a score and review count were found. No score has been inferred.
Verdict
For an independent U.S. restaurant, the choice comes down to whether you want to pay a subscription you can see before you talk to anyone. Square for Restaurants starts at $0 per month per location and includes a customer directory, unlimited email marketing, loyalty and Google Reviews monitoring, with text marketing bundled into paid plans. Eat App publishes the most explicit guest-data and messaging limits, from a $0 free tier up to $299/mo Pro, and its 14-day trial needs no credit card. Tock is the pick for prepaid experiences and events at $289/mo with no cover fees. OpenTable remains the reservation-network option at a third-party-reported $149/mo entry plus per-cover fees. SevenRooms, Toast Marketing Suite and Punchh are all quote-only, so you cannot comparison-shop their cost without a sales call.
Best published price for a guest database and email marketing
Square for Restaurants
Square Free is $0/mo per location with a customer directory that captures data automatically and supports segmentation, unlimited email marketing, loyalty and promotions. Paid plans are $49/mo (Plus) and $149/mo (Premium) per location, both with a 30-day trial.
Best for guest profiles and messaging under $200 a month
Eat App
Core at $159/mo billed yearly ($199/mo monthly) includes the full guest database/CRM with tags, notes, history and reviews, 2,000 SMS per month, white-labeling and the marketing suite. Lite at $69/mo yearly is enough for a single venue getting off paper.
Best for prepaid experiences, events and tickets
Tock
Platform at $289/mo or Essential at $289/mo plus a 3% prepayment fee covers reservations, table management, events and chargeback coverage up to $25,000 per business annually, with no cover fees and no per-reservation fees.
Questions