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Learning Path: 5 Guides

Google Ads for Local Businesses

Learn how to generate leads with Google Ads without wasting your budget. From account setup to advanced optimization -- written for business owners, not PPC specialists.

Learning Path

3 of 5 available
1

Google Ads Getting Started Guide

20 min read

Set up your Google Ads account the right way. Account creation, keyword selection, ad writing, and what to expect in your first 30 days.

2

Bid Strategy Fundamentals

15 min read

Manual CPC vs Smart Bidding -- which works best for your budget and campaign maturity. Industry benchmarks included.

3

PMax vs Search Campaigns

18 min read

Performance Max vs Search campaigns compared. Budget allocation, when to use each, and how to run both without cannibalizing your own ads.

4

Conversion Tracking Setup

Coming Soon

Track phone calls, form submissions, and bookings accurately. Without this, every optimization decision is guesswork.

5

Google Ads Optimization Playbook

Coming Soon

Weekly and monthly routines to reduce cost per lead and increase conversions. The 80/20 of Google Ads management.

After This Learning Path, You'll Know How To

1

Set up a Google Ads account that generates leads, not wasted clicks

2

Choose the right bid strategy for your budget and campaign maturity

3

Decide between Performance Max and Search campaigns (or use both)

4

Track which ads actually produce paying customers

5

Optimize your campaigns weekly in 30 minutes or less

Want Google Ads Managed For You?

FlashCrafter's Ads Autopilot manages your Google Ads campaigns with AI-powered optimization. Professional setup, ongoing management, and transparent reporting -- all included in your growth engine.

Get Started for $50/Month