Best Website Builders for Roofers
Find the right platform to build your roofing business website
We compared the top website builders for roofing contractors based on industry-specific features, local SEO capabilities, lead generation tools, and overall value. Whether you are launching your first website or upgrading an outdated one, this guide will help you choose the best platform.
Why Your Roofing Business Needs a Professional Website
In 2025, over 97% of consumers search online before contacting a local service provider. For roofing contractors, your website is often the first impression potential customers have of your business, especially during critical moments like storm damage emergencies. A professional, well-optimized website does not just look good; it actively generates leads and helps you compete against larger companies with bigger marketing budgets.
However, not all website builders are created equal for roofing businesses. Generic platforms like Wix or Squarespace may work for restaurants or photographers, but they lack the specific features that roofing companies need. Storm damage assessment forms, before/after project galleries, material showcase sections, financing options display, and insurance claim assistance pages are essential for converting website visitors into paying customers.
Key Features for Roofing Website Builders
When choosing a website builder for your roofing business, prioritize these critical capabilities:
- Service Area Pages: Individual pages for each city or neighborhood you serve, essential for local SEO and Google Maps visibility.
- Storm Damage Forms: Priority intake forms for emergency roof repairs and insurance claims, with instant notifications.
- Project Galleries: Before/after photo galleries showcasing completed installations, repairs, and material options.
- Material Showcase: Display available roofing options (shingle, tile, metal, flat roof) with photos and specifications.
- Financing Display: Clear presentation of payment plans and financing options to reduce price objections.
- Drone Imagery Integration: Support for aerial roof inspection photos and videos to demonstrate professionalism.
Beyond these roofing-specific features, the best platforms also integrate CRM functionality and lead follow-up automation. When a homeowner submits a storm damage claim form after hail damage, you cannot afford to wait hours to respond. Platforms with built-in CRM and AI-powered follow-up ensure you capture every lead before they call a competitor who responds faster.
Compare the Top Options
We've evaluated each platform based on features, pricing, ease of use, and suitability for Roofing businesses.
FlashCrafter
All-in-one website builder, CRM, and local SEO platform designed specifically for roofing contractors. AI-powered site generation with built-in lead capture and GoHighLevel CRM integration.
Starting at
$297/mo
Best For
Roofing contractors who want a complete marketing platform with professional website, CRM, and SEO tools in one system
Pros
- Website + CRM + SEO in one platform eliminates tool sprawl
- AI-powered website generation in minutes, not weeks
- Built-in local SEO optimization for service areas
Cons
- Higher monthly cost than basic builders
- Best suited for businesses ready to invest in growth
Scorpion
Full-service digital marketing agency that builds custom websites for home service businesses. Premium managed solution with done-for-you marketing services.
Starting at
$1,500+/mo
Best For
Large roofing companies with significant marketing budgets who want fully managed services
Pros
- Fully managed website design and marketing
- Industry expertise in home services
- Custom website design and branding
Cons
- Very expensive monthly fees
- Long-term contracts typically required
Contractor Commerce
Website builder focused specifically on home service contractors with industry templates and features like flat-rate pricing display and financing integration.
Starting at
$199/mo
Best For
Roofing contractors who want contractor-specific features with minimal customization needs
Pros
- Built specifically for contractors
- Flat-rate pricing display features
- Financing integration options
Cons
- Limited customization options
- Basic SEO features compared to specialists
Wix
Popular drag-and-drop website builder with extensive templates and an easy-to-use editor. General-purpose platform with some business features.
Starting at
$27/mo
Best For
Budget-conscious roofing businesses needing a simple online presence
Pros
- Affordable starting price
- Easy drag-and-drop editor
- Large template library
Cons
- No roofing-specific features
- Limited SEO capabilities
Squarespace
Design-focused website builder known for beautiful templates. Better suited for creative businesses but can work for service companies.
Starting at
$33/mo
Best For
Roofing businesses prioritizing visual design over specialized features
Pros
- Beautiful, modern templates
- Strong visual design tools
- Built-in appointment scheduling
Cons
- Templates not designed for service businesses
- Limited customization flexibility
GoDaddy
Well-known domain registrar with a basic website builder. Simple setup with hosting included but limited customization and features.
Starting at
$23/mo
Best For
New roofing businesses needing the most basic online presence possible
Pros
- Low starting cost
- Simple setup process
- Domain and hosting bundled
Cons
- Very basic design options
- Minimal SEO features
In-Depth Reviews
FlashCrafter: The All-in-One Roofing Marketing Platform
FlashCrafter stands out from traditional website builders by offering a complete marketing ecosystem designed specifically for roofing contractors. Instead of just building a website, FlashCrafter gives you the tools to attract, capture, and convert leads into booked jobs.
The AI-powered website generator creates professional roofing sites in minutes, complete with service area pages, storm damage assessment forms, and project galleries. Each template is optimized for local SEO right out of the box, helping you rank in Google Maps and local search results for high-intent keywords like "roof repair near me" and "storm damage roofing."
What truly sets FlashCrafter apart is the integrated GoHighLevel CRM. When a lead submits a storm damage form, the system automatically captures their information, sends instant notifications, and can even initiate AI-powered follow-up sequences. This automation ensures you never lose a lead to slow response times, especially critical during storm season when homeowners are calling multiple contractors within minutes.
At $297 per month with no per-user fees, FlashCrafter delivers exceptional value. You would typically pay $2,000+ for a custom website, $200-500/month for CRM software, and $500+/month for SEO services. FlashCrafter combines all three into one affordable platform.
Scorpion: Premium Managed Marketing
Scorpion is the go-to choice for large roofing companies that want completely hands-off marketing management. As a full-service agency, they handle everything from website design to advertising campaigns, SEO, and lead management.
Their websites are custom-designed for home service businesses and include robust features like service area targeting, online scheduling, and review integration. The dedicated account management means you have a team handling your digital marketing strategy.
The significant downside is cost. Scorpion contracts typically start at $1,500+ per month and often require multi-year commitments. More importantly, you do not own your website; if you leave Scorpion, you lose your site entirely and must start over. For established roofing companies with substantial marketing budgets, this can work, but smaller operations will find better value elsewhere.
Contractor Commerce: Industry-Focused Builder
Contractor Commerce focuses exclusively on home service businesses, which means their templates and features are genuinely designed for contractors rather than adapted from generic business templates. The flat-rate pricing display and financing integration features are particularly useful for roofing companies with high-ticket jobs.
At $199 per month, Contractor Commerce provides good value for roofing contractors who want industry-specific features without the complexity of all-in-one platforms. The service area pages are included, making local SEO setup easier.
The limitations become apparent when you need CRM functionality or advanced SEO tools. Contractor Commerce focuses purely on the website, so you will need additional software for lead management, email marketing, and comprehensive SEO. This can result in higher total costs and the complexity of managing multiple tools.
Wix: Budget-Friendly But Basic
Wix is one of the most popular website builders worldwide, known for its affordable pricing and intuitive drag-and-drop editor. For roofing businesses on tight budgets, the $27 per month starting price is attractive.
The platform includes hundreds of templates and an app marketplace with third-party add-ons for scheduling, forms, and other features. You can build a functional roofing website on Wix if you are willing to invest time in customization.
However, Wix was not built for service businesses. There are no roofing-specific templates, creating service area pages requires manual work, and the SEO tools are basic compared to industry-focused platforms. Storm damage forms require third-party apps, and there is no built-in CRM or lead management. For a simple online presence, Wix works; for serious lead generation during storm season, it falls short.
Squarespace: Beautiful Design, Limited Function
Squarespace is renowned for its stunning, modern templates that look great on any device. If visual design is your top priority, Squarespace delivers consistently beautiful results at $33 per month.
The built-in appointment scheduling is a nice feature for roofing businesses, and the mobile responsiveness is excellent. The platform is reliable and includes hosting, so you do not need to worry about technical maintenance.
Unfortunately, Squarespace templates are designed for creative professionals, not service contractors. You will not find roofing-specific layouts, and adapting their templates for a roofing business requires significant effort. Local SEO tools are basic, service area pages must be created manually, and there are no contractor-specific features like storm damage forms or material galleries.
GoDaddy: Bare Minimum Online Presence
GoDaddy is primarily a domain registrar that also offers a basic website builder. At $23 per month with domain and hosting included, it is one of the cheapest options available. Setup is quick and straightforward.
For roofing contractors who just need a simple webpage with contact information, GoDaddy can get you online fast. The 24/7 support is helpful for technical issues, and the bundled domain simplifies management.
However, GoDaddy is genuinely the bare minimum. Design options are extremely limited, SEO features are minimal, and there are no service-area pages or roofing-specific functionality. If your only goal is having something when customers Google your business name, GoDaddy works. If you want to actually generate leads during storm season or compete for insurance claim work, you need a more capable platform.
Feature Comparison
See how each platform stacks up across key features.
| Feature | RecommendedFlashCrafter | Scorpion | Contractor Commerce | Wix | Squarespace | GoDaddy |
|---|---|---|---|---|---|---|
Roofing-Specific Templates Pre-designed templates for roofing and exterior contractors | ||||||
Service Area Pages Dedicated pages for each city or service area | Manual | Manual | ||||
Storm Damage Assessment Forms Priority forms for urgent storm damage and insurance claims | Add-on | Basic | Basic | |||
Before/After Project Galleries Showcase completed roofing projects with image galleries | Limited | |||||
Roofing Material Showcase Display available shingle, tile, metal, and flat roof options | Manual | Manual | ||||
Financing Options Display Highlight financing and payment plan options | ||||||
Insurance Claim Assistance Pages Dedicated sections for insurance claim support | Limited | |||||
Drone/Aerial Imagery Integration Support for aerial roof inspection photos and videos | Manual | Manual | Manual | |||
Built-in CRM Customer relationship management included | Add-on | |||||
Local SEO Tools Google Business Profile and local search optimization | Basic | Limited | Limited | Basic | ||
AI Lead Follow-up Automated AI-powered lead nurturing | Add-on | |||||
Online Booking Customer self-service appointment scheduling | Add-on | Add-on | ||||
Mobile-Responsive Automatically adapts to all screen sizes | ||||||
Google Ads Integration Campaign management, ads creatives, and performance tracking | ||||||
GBP Posts & Scheduling Schedule and publish Google Business Profile posts | ||||||
No Per-User Fees Unlimited team members without extra charges |
Pricing Breakdown
Understanding the true cost of roofing website builders requires looking beyond the advertised price. Here is what you can actually expect to pay.
Budget Tier ($23-33/mo)
GoDaddy, Wix, and Squarespace offer low starting prices but lack roofing-specific features. You will need additional tools for CRM, SEO, and lead management.
Mid-Range ($199-297/mo)
Contractor Commerce and FlashCrafter provide contractor-specific features. FlashCrafter includes CRM and SEO tools; Contractor Commerce requires add-ons.
Premium ($1,500+/mo)
Scorpion offers fully managed marketing but requires significant investment and long-term contracts. Best for large established companies.
Best Value
FlashCrafter at $297/mo includes website, CRM, and SEO tools that would cost $500-1000+ per month if purchased separately. No per-user fees.
FlashCrafter is the best website builder for roofing businesses that want to grow
Frequently Asked Questions
Can I transfer my existing website to a new platform?
Yes, most website content can be migrated to a new platform. FlashCrafter offers white-glove migration assistance to help transfer your content, images, and SEO settings from your existing site without losing search rankings.
How important are service area pages for roofing SEO?
Service area pages are critical for local SEO. They help you rank in Google Maps and local search results for each city you serve. Without dedicated pages, you are essentially invisible to customers searching for roofing services in specific locations, especially during storm season when search volume spikes.
Do I need a CRM if I just want a website?
A website without lead management is leaving money on the table. Studies show that responding to leads within 5 minutes increases conversion rates by 400%. In roofing, where storm damage creates time-sensitive opportunities, a built-in CRM with automated follow-up ensures no lead slips through the cracks.
How long does it take to build a roofing website?
Traditional custom websites take 4-8 weeks. Basic builders like Wix can launch in a day but require significant customization. FlashCrafter generates professional roofing websites in minutes using AI, with full customization typically completed within 1-2 weeks.
What happens if I want to switch platforms later?
With most platforms, you can export your content and migrate to a new system. However, agencies like Scorpion do not let you keep your website if you leave. Always verify ownership terms before signing up for any website service.
Should I include drone imagery on my roofing website?
Yes, drone imagery significantly increases credibility and demonstrates professionalism. Aerial photos of completed projects, roof condition assessments, and storm damage documentation help homeowners visualize the work and trust your expertise. FlashCrafter supports drone imagery integration in project galleries.
Ready to Build Your Roofing Website?
Join hundreds of roofing contractors who have launched professional websites and started generating more leads with FlashCrafter. Get started today and see the difference an all-in-one platform makes.