Best Website Builders for General Contractors
Find the right platform to build your construction and remodeling business website
We compared the top website builders for general contractors based on project portfolio features, multi-service pages, local SEO capabilities, and overall value. Whether you are launching your first website or upgrading an outdated one, this guide will help you choose the best platform.
Why Your Construction Business Needs a Professional Website
In 2025, over 95% of homeowners research contractors online before making contact. For general contractors, your website is not just a digital business card; it is your project portfolio, credibility statement, and lead generation engine all in one. A professional, well-designed website actively converts visitors into consultation requests and signed contracts.
However, not all website builders are created equal for construction businesses. Generic platforms like Wix or Squarespace may work for simple businesses, but they lack the specific features that general contractors need. Project portfolio galleries with categorization, multi-service pages for kitchen/bath/additions, license and bonding displays, and design consultation forms are essential for converting website visitors into paying clients.
Key Features for Contractor Website Builders
When choosing a website builder for your general contracting business, prioritize these critical capabilities:
- Project Portfolio Galleries: Showcase completed projects with before/after photos, categorized by service type (kitchen, bathroom, additions, etc.).
- Multi-Service Pages: Dedicated pages for each service you offer, essential for SEO and helping homeowners find exactly what they need.
- License & Bonding Display: Build trust by prominently displaying certifications, licenses, insurance information, and trade affiliations.
- Design Consultation Forms: Capture leads with custom forms designed for project consultations, estimates, and design meetings.
- Client Testimonials: Social proof from satisfied customers, ideally with photos and project details.
Beyond these contractor-specific features, the best platforms also integrate CRM functionality and lead follow-up automation. When a homeowner fills out your consultation form for a kitchen remodel, you cannot afford to wait days to respond. Platforms with built-in CRM and AI-powered follow-up ensure you capture every lead before they call a competitor.
Compare the Top Options
We've evaluated each platform based on features, pricing, ease of use, and suitability for General Contractor businesses.
FlashCrafter
All-in-one website builder, CRM, and local SEO platform designed specifically for general contractors. AI-powered site generation with built-in lead capture and project showcase tools.
Starting at
$297/mo
Best For
General contractors who want a complete marketing platform with professional website, CRM, and SEO tools in one system
Pros
- Website + CRM + SEO in one platform eliminates tool sprawl
- AI-powered website generation with contractor-specific templates
- Built-in project portfolio galleries with categorization
Cons
- Higher monthly cost than basic builders
- Best suited for businesses ready to invest in growth
Scorpion
Full-service digital marketing agency that builds custom websites for home service businesses. Premium managed solution with done-for-you marketing services.
Starting at
$1,500+/mo
Best For
Large construction companies with significant marketing budgets who want fully managed services
Pros
- Fully managed website design and marketing
- Industry expertise in home services and construction
- Custom website design and branding
Cons
- Very expensive monthly fees
- Long-term contracts typically required
Houzz Pro
Website builder integrated with Houzz's massive design platform. Designed specifically for design-build contractors and remodelers who showcase visual projects.
Starting at
$65/mo
Best For
Design-build contractors and remodelers who leverage Houzz for project leads
Pros
- Direct integration with Houzz project portfolio
- Access to millions of Houzz users
- Built-in project management tools
Cons
- Focused on design-build and remodeling only
- Limited SEO capabilities outside Houzz
Contractor Commerce
Website builder focused specifically on home service contractors with industry templates and features like flat-rate pricing display and financing integration.
Starting at
$199/mo
Best For
General contractors who want contractor-specific features with minimal customization needs
Pros
- Built specifically for contractors
- Project portfolio features included
- Financing integration options
Cons
- Limited customization options
- Basic SEO features compared to specialists
Wix
Popular drag-and-drop website builder with extensive templates and an easy-to-use editor. General-purpose platform with some business features.
Starting at
$27/mo
Best For
Budget-conscious contractors needing a simple online presence
Pros
- Affordable starting price
- Easy drag-and-drop editor
- Large template library
Cons
- No contractor-specific features
- Limited SEO capabilities
Squarespace
Design-focused website builder known for beautiful templates. Better suited for creative businesses but can work for construction companies.
Starting at
$33/mo
Best For
Contractors prioritizing visual design over specialized construction features
Pros
- Beautiful, modern templates
- Strong visual design tools
- Built-in appointment scheduling
Cons
- Templates not designed for contractors
- Limited construction-specific features
In-Depth Reviews
FlashCrafter: The All-in-One Contractor Marketing Platform
FlashCrafter stands out from traditional website builders by offering a complete marketing ecosystem designed specifically for general contractors. Instead of just building a website, FlashCrafter gives you the tools to attract, capture, and convert leads into signed contracts.
The AI-powered website generator creates professional contractor sites in minutes, complete with project portfolio galleries, multi-service pages, license displays, and design consultation forms. Each template is optimized for local SEO right out of the box, helping you rank in Google Maps and local search results for keywords like "kitchen remodeler near me" or "bathroom contractor."
What truly sets FlashCrafter apart is the integrated GoHighLevel CRM. When a lead submits a consultation request, the system automatically captures their information, sends instant notifications, and can even initiate AI-powered follow-up sequences. This automation ensures you never lose a potential $50,000 kitchen remodel to slow response times.
At $297 per month with no per-user fees, FlashCrafter delivers exceptional value. You would typically pay $3,000+ for a custom contractor website, $200-500/month for CRM software, and $500+/month for SEO services. FlashCrafter combines all three into one affordable platform.
Scorpion: Premium Managed Marketing
Scorpion is the go-to choice for large construction companies that want completely hands-off marketing management. As a full-service agency, they handle everything from website design to advertising campaigns, SEO, and lead management.
Their websites are custom-designed for home service businesses and include robust features like project portfolios, service area targeting, online scheduling, and review integration. The dedicated account management means you have a team handling your digital marketing strategy.
The significant downside is cost. Scorpion contracts typically start at $1,500+ per month and often require multi-year commitments. More importantly, you do not own your website; if you leave Scorpion, you lose your site entirely and must start over. For established construction companies with substantial marketing budgets, this can work, but smaller contractors will find better value elsewhere.
Houzz Pro: Design-Build Specialist
Houzz Pro is uniquely positioned for design-build contractors and remodelers who already leverage the Houzz platform for project leads. The website builder integrates directly with your Houzz project portfolio, making it easy to showcase your work to millions of Houzz users.
At $65 per month, Houzz Pro provides good value for contractors who focus on design-centric work like kitchen and bathroom remodels. The built-in project management tools and client testimonial integration are particularly useful. The strong visual templates showcase your work effectively.
However, Houzz Pro is limited to design-build and remodeling work. If you do new construction, additions, or commercial work, Houzz is not the best fit. The SEO capabilities outside of Houzz's platform are also limited, and you will need separate tools for CRM and comprehensive lead management beyond what Houzz provides.
Contractor Commerce: Industry-Focused Builder
Contractor Commerce focuses exclusively on home service businesses, which means their templates and features are genuinely designed for contractors rather than adapted from generic business templates. The project portfolio features and financing integration are particularly useful for general contractors.
At $199 per month, Contractor Commerce provides good value for general contractors who want industry-specific features without the complexity of all-in-one platforms. The service area pages are included, making local SEO setup easier.
The limitations become apparent when you need CRM functionality or advanced SEO tools. Contractor Commerce focuses purely on the website, so you will need additional software for lead management, email marketing, and comprehensive SEO. This can result in higher total costs and the complexity of managing multiple tools.
Wix: Budget-Friendly But Basic
Wix is one of the most popular website builders worldwide, known for its affordable pricing and intuitive drag-and-drop editor. For contractors on tight budgets, the $27 per month starting price is attractive.
The platform includes hundreds of templates and an app marketplace with third-party add-ons for scheduling, forms, and other features. You can build a functional contractor website on Wix if you are willing to invest time in customization.
However, Wix was not built for construction businesses. There are no contractor-specific templates, creating project portfolio galleries requires manual work, and the SEO tools are basic compared to industry-focused platforms. Multi-service pages and consultation forms require third-party apps, and there is no built-in CRM or lead management. For a simple online presence, Wix works; for serious lead generation, it falls short.
Squarespace: Beautiful Design, Limited Function
Squarespace is renowned for its stunning, modern templates that look great on any device. If visual design is your top priority, Squarespace delivers consistently beautiful results at $33 per month.
The built-in appointment scheduling is a nice feature for contractors, and the mobile responsiveness is excellent. The platform is reliable and includes hosting, so you do not need to worry about technical maintenance. The gallery features can work for showcasing project photos.
Unfortunately, Squarespace templates are designed for creative professionals, not construction contractors. You will not find contractor-specific layouts, and adapting their templates for a general contracting business requires significant effort. Local SEO tools are basic, multi-service pages must be created manually, and there are no contractor-specific features like license displays or design consultation forms.
Feature Comparison
See how each platform stacks up across key features.
| Feature | RecommendedFlashCrafter | Scorpion | Houzz Pro | Contractor Commerce | Wix | Squarespace |
|---|---|---|---|---|---|---|
Contractor-Specific Templates Pre-designed templates for construction and remodeling businesses | ||||||
Project Portfolio Galleries Showcase completed projects with before/after photos | Manual | |||||
Multi-Service Pages Dedicated pages for kitchen, bath, additions, and other services | Manual | Manual | Manual | |||
License & Bonding Display Showcase certifications, licenses, and insurance information | Manual | Manual | ||||
Design Consultation Forms Custom forms for project consultations and estimates | Add-on | Basic | ||||
Subcontractor Partner Pages Showcase trusted subcontractors and trade partners | Manual | Manual | Manual | |||
Project Timeline Showcase Display typical project timelines and process steps | Manual | Manual | Manual | |||
Built-in CRM Customer relationship management included | Add-on | Basic | ||||
Local SEO Tools Google Business Profile and local search optimization | Limited | Basic | Limited | Limited | ||
Client Testimonials Customer reviews and testimonials display | ||||||
Online Booking Customer self-service consultation scheduling | Add-on | |||||
Mobile-Responsive Automatically adapts to all screen sizes | ||||||
Financing Integration Display financing options for large projects | ||||||
Service Area Pages Dedicated pages for each city or neighborhood you serve | Manual | Manual | Manual | |||
AI Lead Follow-up Automated AI-powered lead nurturing | Add-on |
Pricing Breakdown
Understanding the true cost of contractor website builders requires looking beyond the advertised price. Here is what you can actually expect to pay.
Budget Tier ($27-65/mo)
Wix, Squarespace, and Houzz Pro offer low starting prices but may lack contractor-specific features. You will need additional tools for CRM, SEO, and advanced lead management.
Mid-Range ($199-297/mo)
Contractor Commerce and FlashCrafter provide contractor-specific features. FlashCrafter includes CRM and SEO tools; Contractor Commerce requires add-ons.
Premium ($1,500+/mo)
Scorpion offers fully managed marketing but requires significant investment and long-term contracts. Best for large established companies.
Best Value
FlashCrafter at $297/mo includes website, CRM, and SEO tools that would cost $700-1200+ per month if purchased separately. No per-user fees.
FlashCrafter is the best website builder for general contractors who want to grow
Frequently Asked Questions
How important is a project portfolio for my contractor website?
A project portfolio is critical for general contractors. Studies show that 89% of homeowners want to see before/after photos before hiring a contractor. A well-organized portfolio with categorized projects (kitchen, bathroom, additions, etc.) builds credibility and helps prospects visualize their own project.
Should I have separate pages for each service I offer?
Yes, absolutely. Multi-service pages are essential for both user experience and SEO. When someone searches for "kitchen remodeling contractor near me," they want to land on a page specifically about kitchen remodeling, not a generic services page. Dedicated pages rank higher in search and convert better.
Can I transfer my existing website to a new platform?
Yes, most website content can be migrated to a new platform. FlashCrafter offers white-glove migration assistance to help transfer your project photos, service descriptions, and SEO settings from your existing site without losing search rankings.
How long does it take to build a contractor website?
Traditional custom websites take 6-12 weeks. Basic builders like Wix can launch in a day but require significant customization. FlashCrafter generates professional contractor websites in minutes using AI, with full customization typically completed within 1-2 weeks.
Do I need a CRM if I just want a website?
A website without lead management is leaving money on the table. Responding to consultation requests within 5 minutes increases conversion rates by 400%. A built-in CRM with automated follow-up ensures no lead slips through the cracks, especially for high-value projects like kitchen remodels or additions.
Ready to Build Your Contractor Website?
Join hundreds of general contractors who have launched professional websites and started generating more leads with FlashCrafter. Get started today and see the difference an all-in-one platform makes.