What Should You ACTUALLY Pay for an HVAC Website?
HVAC contractors face 5 website options with wildly different costs and outcomes. Most providers hide the real costs—setup fees, revisions, add-ons, your time. Here's what you ACTUALLY pay (including all the fees they don't mention upfront).
HVAC Website Costs: The Complete 2025 Breakdown
What you ACTUALLY pay (including hidden fees most providers don't mention)
Option 1: DIY Website Builders
Wix, Squarespace, WordPress.com
- • 40-80 hours of your time
- • No CRM ($97+/mo extra)
- • No SEO ($500+/mo extra)
Brand-new contractors with more time than money
Established contractors valuing $150/hr time
Option 2: Freelance Web Developer
Upwork, Fiverr, local designer
- • Revisions ($100-$150/hr)
- • No CRM integration
- • No SEO ($500+/mo)
- • Freelancer disappears often
Custom design needs, $5K+ budget
Need ongoing updates, CRM, SEO
Option 3: Marketing Agency
Scorpion, WebFX, full-service
- • 12-24 month contracts
- • Ad spend NOT included
- • Early termination fees
- • Setup fees in fine print
Large companies, $50K+ budgets
Can't commit $1K+/mo, need flexibility
Option 4: Website-Only Services
HVAC Webmasters, ContractorWeb
- • CRM sold separately
- • SEO sold separately
- • Limited customization
- • Template-based design
Only need basic website, no CRM/marketing
Want all-in-one without buying separately
Option 5: FlashCrafter All-Inclusive
Website + CRM + SEO + Automation
- ✅ Website ($2K-$5K value)
- ✅ CRM ($97-$497/mo value)
- ✅ SEO ($500/mo value)
- ✅ Hosting + Support
Predictable pricing, complete system, no contracts
Ultra-custom design, enterprise features
| Option | Advertised | Hidden Costs | Year 1 Total |
|---|---|---|---|
| DIY Builders | $180-$540 | $620-$660 | $800-$1,200 |
| Freelancers | $2K-$5K | $1.5K-$5K | $3.5K-$10K |
| Agencies | $6K-$24K | $5K-$15K | $11K-$39K |
| Website-Only | $360-$1.2K | $440-$1.5K | $800-$2,700 |
| FlashCrafter | $600 | $0 | $600 |
Feature Comparison
What's included with each option
| Option | Setup Cost | Monthly Cost | CRM Included | SEO Included | Year 1 Total |
|---|---|---|---|---|---|
DIY Website Builders (Wix, Squarespace, Weebly) | $0-50 | $25-45 | $300-540 + labor | ||
Freelance Web Designer (Upwork, Fiverr) | $1,500-3,500 | $50-150 | $2,100-5,300 | ||
Web Design Agency (Full service) | $5,000-15,000 | $200-500 | $17,400-45,000+ | ||
FlashCrafter (All-in-one solution) | $0 | $50 | $600 |
Save $500-2,000+ per month vs agencies
Traditional agencies charge $500-2,000/month for SEO alone, plus $97-497/month for CRM, plus $200-500/month for website maintenance. FlashCrafter includes everything for just $50/month.
Everything Included for $50/Month
Complete growth engine for HVAC contractors. No add-ons, no upsells, no hidden fees.
Professional Website
- HVAC-specific templates (CodeStitch)
- Mobile-responsive design
- Unlimited pages
- SSL certificate included
- Fast hosting (sub-2s load times)
- Custom domain
- Emergency service callout
- Service area mapping
CRM & Automation
- GoHighLevel CRM ($97-497/mo value)
- Lead tracking and management
- Automated follow-ups (SMS + Email)
- Pipeline management
- Appointment scheduling 24/7
- Call tracking numbers
- Voice AI integration
- Review request automation
Marketing & SEO
- Google Business Profile optimization
- Local SEO ($500/mo value)
- On-page optimization
- Schema markup
- Service-area pages
- Analytics and reporting
- Review generation
- Ads Autopilot (Google & Meta)
Support & Setup
- Expert setup assistance (free $1,500 value)
- Ongoing optimization
- 24/7 support access
- No long-term contracts
- Cancel anytime
- Free updates
- Training included
- Real humans, not chatbots
Total Value: $500+/month
Your Price: $50/month
Hidden Costs You Avoid
Most HVAC websites come with hidden fees that add up fast. FlashCrafter includes everything.
All included in your $50/month subscription
ROI: 1-2 Service Calls Pays for the Year
FlashCrafter costs $600/year. Here's how fast you break even with HVAC service calls.
Average Website ROI for HVAC Contractors
- • Professional HVAC websites generate 10-30 leads per month
- • 5-10% conversion rate = 1-3 new customers per month
- • Average customer value: $1,500-12,000+ per year
- • Payback period: 1-2 service calls (typically 1-2 weeks)
Example: Real HVAC Contractor Results
A FlashCrafter customer in Phoenix generates 25 leads/month from their website. With a 7% conversion rate, they book 1-2 new customers per month. Average job value: $4,500. That's $4,500-9,000/month in new revenue from a $50/month investment. ROI: 90x to 180x.
Which HVAC Website Option is Right for You?
Honest comparison of when to choose DIY, freelancer, agency, or FlashCrafter
Choose DIY Builder if:
- ✓ You have 20-40 hours to build the site yourself
- ✓ You don't need CRM or automation
- ✓ You're comfortable with technical setup
- ✓ You don't need HVAC-specific features
- ✓ You're okay with generic templates
Choose Freelancer if:
- ✓ You want custom design
- ✓ You have $1,500-3,500 budget upfront
- ✓ You're okay with no CRM/automation
- ✓ You can wait 4-8 weeks for completion
- ✓ You'll handle SEO separately
Choose Agency if:
- ✓ You're a large HVAC company (20+ employees)
- ✓ You have $10,000+ budget
- ✓ You need enterprise features
- ✓ You want dedicated account manager
- ✓ You'll pay separately for CRM and SEO
Choose FlashCrafter if:
- ✓ You want all-in-one (website + CRM + SEO)
- ✓ You're budget-conscious ($50/mo total)
- ✓ You need HVAC-specific features
- ✓ You want to launch in 48 hours
- ✓ You prefer no long-term contracts
- ✓ You want everything included (no add-ons)
HVAC Website Pricing FAQs
Common questions about HVAC website costs
How much should I pay for an HVAC website?
HVAC website costs vary widely. DIY builders start at $25-45/month but require 20-40 hours of your time and don't include CRM or HVAC-specific features. Freelancers charge $1,500-3,500 upfront plus $50-150/month but don't include automation. Agencies charge $5,000-15,000 upfront plus $200-500/month, with CRM and SEO costing extra. FlashCrafter provides everything (website + CRM + SEO) for $50/month with zero setup fees.
Are there setup fees with FlashCrafter?
No setup fees. We provide free setup (≈$1,500 value) including website configuration, HighLevel CRM setup, phone number integration, call tracking, SMS automation, calendars, and Local SEO foundation. You pay $0 upfront and just $50/month going forward.
What's included in the $50/month price?
Everything: Professional HVAC website (CodeStitch templates), GoHighLevel CRM fully configured ($97-497/mo value), Local SEO automation ($500/mo value), Ads Autopilot (Google & Meta), call tracking, SMS automation, voice AI, appointment scheduling, review generation, 24/7 support, free domain, free hosting, and free SSL certificate. Total value: $500+/month for just $50/month.
Can I cancel anytime?
Yes. FlashCrafter is month-to-month with no long-term contracts. Cancel anytime without penalties or cancellation fees. We earn your business every month by delivering results.
Do you charge extra for the CRM?
No. GoHighLevel CRM (worth $97-497/month) is included FREE in your $50/month FlashCrafter subscription. We fully configure it with your branding, automations, call flows, and funnels—ready to use from Day 1.
What about SEO costs?
Local SEO automation is included at no extra cost ($500/month value). This includes Google Business Profile optimization, schema markup, service-area pages, on-page optimization, and analytics. Traditional SEO agencies charge $500-2,000/month for these same services.
Get Your Professional HVAC Website for $50/Month
No setup fees. No hidden costs. No long-term contracts. Everything included: website, CRM, SEO, and support. Start getting more customers today.