Question 1

How much does an HVAC website cost?

Accepted Answer

Headline claims span the full market: $0 for a DIY Wix template up to $25,000 for a custom agency build sized to a 10-truck company (kodeit.io); "most HVAC businesses… $2,500 to $15,000 or more" (beusocialmediamktg.com). Quoted figures go as low as $499 (kodeit.io) and as high as $100,000 (outworkemdigital.com, citing WebFX). No source in this set publishes a sample size or methodology behind any of these ranges.

Question 2

What does a freelancer charge for an HVAC site?

Accepted Answer

$500–$1,500 with a 2–6 week timeline (kodeit.io). Outworkem Digital puts a freelancer "from $500" and describes the offering as "less comprehensive services."

Question 3

What should I expect to pay per month?

Accepted Answer

A small shop's hosting, maintenance and SEO together run $50–$200/month (kodeit.io). DIY builder subscriptions run $25–$50/month (kodeit.io); freelancer support $20–$100/month (kodeit.io); maintenance plans $50–$300/month (qrolic.com); an HVAC-specific website company $300–$800/month (adzep.com); a mid-tier agency $300–$800/month and a full custom agency $1,000–$2,500/month (kodeit.io).

Question 4

How much does website maintenance cost per year?

Accepted Answer

Sources differ by up to 3–4x on this line item. Outworkem Digital lists $3,600–$12,000/year for a small business and about $24,000/year for a complex HVAC website. Qrolic lists maintenance plans at $50–$300/month, which is $600–$3,600/year. Ask which scope each figure covers before comparing them.

Question 5

How long does the build take?

Accepted Answer

1–3 weeks for a DIY builder build (owner's own time), 2–6 weeks for a freelancer, 5–10 days for a Kodeit specialty build, 4–8 weeks for a mid-tier HVAC agency, and 8–16 weeks for a full custom agency build (kodeit.io).

Question 6

How much does SEO cost for an HVAC company?

Accepted Answer

$1,500–$5,000/month is listed as a typical HVAC company spend, with $2,500–$7,500/month for "more comprehensive" work (outworkemdigital.com). Qrolic lists $500–$2,500+/month ongoing and $1,500–$5,000 for initial setup. Adzep lists a traditional agency retainer at $1,500–$3,000/month. No source defines what work is included in "SEO."

Question 7

Is Google Business Profile free?

Accepted Answer

Yes. Creating and managing a Google Business Profile costs nothing, and there is no paid tier that unlocks ranking (support.google.com — check current wording). Any recurring charge for it is paying for someone's time.

Question 8

What should a quote include before I sign?

Accepted Answer

Ask for the scope in writing: number of pages, per-service and per-city pages, who writes the copy, who owns the domain at the end of the contract, contract length, and any exit or migration fee. None of these terms appeared in the vendor quotes surveyed here.

HVAC Website Cost (2026): What an Owner Should Expect to Pay

HVAC Website Cost (2026): What an Owner Should Expect to Pay

What the research found

Why quotes vary

How many pages you buy

A page per service and a page per city

Template versus custom design

HVAC-specific features

Booking and software integration

Whether SEO is bundled or separate

What should be included

Red flags to watch for

Frequently asked

Turn the research into a plan

Related

Option	Low	High	Unit	Source
Do-it-yourself builder (Wix, Squarespace)	—	—	$0–$300 one-time	kodeit.io
Freelancer (Fiverr, Upwork)	—	—	$500–$1,500	kodeit.io
Mid-tier HVAC agency	—	—	$3,000–$8,000	kodeit.io
Full custom agency build	—	—	$10,000–$25,000	kodeit.io