HVAC Marketing Software Comparison
Find the right marketing tools to grow your heating and cooling business
We compared the top marketing platforms for HVAC contractors based on lead generation, reputation management, local SEO, and overall value. From all-in-one solutions to specialized tools, this guide helps you choose the best marketing software for your business.
Why HVAC Businesses Need Marketing Software
In 2025, most homeowners find their HVAC contractor online. Whether they are searching Google for emergency repairs or reading reviews before scheduling maintenance, your digital presence directly impacts your bottom line. The right marketing software helps you get found, convert more leads, and build a reputation that attracts referrals.
Traditional advertising like Yellow Pages and mailers still exists, but the ROI simply does not compare to digital marketing. HVAC businesses that invest in local SEO, Google Ads, and reputation management consistently outperform competitors who rely solely on word-of-mouth.
Key Categories of HVAC Marketing Software
When evaluating marketing software, you will encounter several categories:
- All-in-One Platforms: Combine website, CRM, SEO, and marketing automation in a single tool. Best value for most HVAC businesses.
- Marketing Agency Services: Done-for-you marketing with professional management. Higher cost but hands-off approach.
- Reputation Management: Focused on reviews and customer communication. Usually needs to be paired with other tools.
- CRM Marketing Add-ons: Marketing features added to existing field service software. Good if you are already using a compatible CRM.
The best choice depends on your budget, technical comfort level, and how much control you want over your marketing. Below, we compare the leading options in each category.
Compare the Top Options
We've evaluated each platform based on features, pricing, ease of use, and suitability for HVAC businesses.
FlashCrafter
All-in-one website builder, CRM, and local SEO platform designed specifically for home service businesses. Combines marketing automation with customer management.
Starting at
$50/mo
Best For
HVAC contractors who want complete control over their marketing without agency fees
Pros
- Website + CRM + SEO + marketing automation in one platform
- AI-powered lead capture and follow-up sequences
- Google Ads management and GBP post scheduling included
Cons
- Newer platform compared to established marketing agencies
- Best suited for businesses ready to manage their own marketing
ServiceTitan Marketing Pro
Marketing add-on suite for ServiceTitan users. Includes reputation management, email marketing, and job booking features for existing ServiceTitan customers.
Starting at
$200+/mo add-on
Best For
Existing ServiceTitan users who want integrated marketing features
Pros
- Seamless integration with ServiceTitan operations
- Reputation management with review solicitation
- Email marketing campaigns
Cons
- Requires existing ServiceTitan subscription ($398+/mo)
- Limited website and SEO capabilities
Scorpion
Full-service digital marketing agency specializing in home services. Offers website design, SEO, PPC, and social media management as a managed service.
Starting at
$1,500-5,000+/mo
Best For
Large HVAC companies with significant marketing budgets who prefer hands-off management
Pros
- Done-for-you marketing services
- Dedicated account management
- Professional website design
Cons
- Expensive monthly retainer fees
- Long-term contracts often required
Podium
Customer communication and reputation management platform. Helps HVAC businesses collect reviews, manage messages, and process payments via text.
Starting at
$249+/mo
Best For
HVAC businesses focused primarily on reputation management and reviews
Pros
- Excellent review collection tools
- Unified inbox for all messaging channels
- Text-to-pay payment processing
Cons
- No website builder or SEO tools
- Limited email marketing capabilities
Broadly
Reputation and customer experience platform for local businesses. Focuses on review generation, customer feedback, and team inbox management.
Starting at
$199+/mo
Best For
Small HVAC businesses looking for simple reputation management
Pros
- Simple review request automation
- Customer feedback collection
- Team inbox for customer messages
Cons
- Limited marketing capabilities beyond reviews
- No website or SEO tools
In-Depth Reviews
FlashCrafter: Complete Marketing Stack in One Platform
FlashCrafter stands out by combining everything HVAC contractors need to market their business effectively. Instead of paying for separate website hosting, CRM software, SEO tools, and marketing automation, you get it all in one integrated platform.
Built on GoHighLevel, FlashCrafter includes a professional website builder optimized for local search, complete CRM functionality, and advanced marketing automation. The AI-powered lead follow-up automatically responds to inquiries, qualifies leads, and books appointments without manual intervention.
For HVAC contractors, the Google Business Profile integration is particularly valuable. You can schedule GBP posts, manage reviews, and track local search rankings from one dashboard. The Google Ads management tools help you run effective campaigns without needing a separate agency.
At $50 per month with no per-user fees, FlashCrafter costs a fraction of what you would pay for an agency while giving you complete control. You own your website and can export your data anytime.
ServiceTitan Marketing Pro: For Existing ServiceTitan Users
If you are already using ServiceTitan for field service management, their Marketing Pro add-on provides integrated marketing features. You get reputation management, email campaigns, and call tracking that ties directly into your existing workflow.
The attribution reporting is a standout feature, showing exactly which marketing channels drive booked jobs. This helps you optimize ad spend and focus on what works.
The challenge is cost. Marketing Pro starts around $200 per month on top of your existing ServiceTitan subscription (which itself starts at $398+/mo). For small to mid-sized HVAC businesses, this can quickly become expensive. You also still need a separate website solution.
Scorpion: Full-Service Marketing Agency
Scorpion takes a different approach as a full-service marketing agency rather than software. They handle everything from website design to SEO, PPC, and social media with dedicated account managers.
For HVAC businesses with large marketing budgets and a desire for hands-off management, Scorpion delivers professional results. Their team has deep home services experience and handles the complexity of multi-channel marketing.
The downsides are significant. Monthly retainers typically range from $1,500 to $5,000+ depending on services. Long-term contracts are common, and crucially, you do not own your website. If you leave Scorpion, you start from scratch. This lock-in gives them significant leverage over your business.
Podium: Leader in Review Management
Podium excels at one thing: helping you collect more reviews and manage customer communications. Their review request system is highly effective, and the unified inbox brings together texts, calls, and messages in one place.
The text-to-pay feature is popular with HVAC contractors for collecting payments in the field. Customers appreciate the convenience, and it speeds up cash flow.
However, Podium is not a complete marketing solution. There is no website builder, limited SEO tools, and no Google Ads management. At $249+ per month, you are paying a premium for specialized functionality that may need to be paired with other tools.
Broadly: Simple Reputation Management
Broadly offers a straightforward approach to reputation management with automated review requests and a team inbox for customer messages. The interface is clean and easy to use.
For small HVAC businesses that primarily need help collecting reviews, Broadly provides good value at $199+ per month. The customer feedback tools help you identify service issues before they become negative reviews.
Like Podium, Broadly is a specialized tool rather than a complete marketing solution. You will still need separate tools for your website, SEO, and advertising. The total cost of multiple tools often exceeds an all-in-one solution.
Feature Comparison
See how each platform stacks up across key features.
| Feature | RecommendedFlashCrafter | ServiceTitan Marketing Pro | Scorpion | Podium | Broadly |
|---|---|---|---|---|---|
Website Builder Built-in professional website creation and hosting | Agency-built | ||||
Local SEO Tools Google Business Profile optimization and local search | Basic | Limited | |||
Google Ads Management PPC campaign creation and optimization | Add-on | ||||
Review Management Automated review requests and monitoring | |||||
GBP Post Scheduling Schedule and publish Google Business Profile posts | |||||
Email Marketing Email campaigns and automation sequences | Basic | Basic | |||
SMS Marketing Text message campaigns and automation | Limited | ||||
AI Lead Follow-up Automated AI-powered lead nurturing | |||||
CRM Included Built-in customer relationship management | Requires base | Basic | |||
Social Media Management Social media posting and scheduling | |||||
Call Tracking Track calls from marketing campaigns | |||||
Marketing ROI Dashboard Track marketing spend and return on investment | Limited | ||||
No Per-User Fees Unlimited team members without extra charges | |||||
Own Your Website Full ownership and control of your website | N/A | N/A | N/A |
True Cost of HVAC Marketing
Marketing costs add up quickly. Here is a realistic breakdown of what HVAC businesses typically spend on digital marketing.
DIY with Separate Tools
Website hosting + CRM + SEO tools + Review management
$400-700/mo
Marketing Agency
Full-service agency like Scorpion with website and ads
$1,500-5,000+/mo
ServiceTitan + Marketing
Base subscription plus Marketing Pro add-on
$600-900+/mo
FlashCrafter All-in-One
Website + CRM + SEO + Marketing automation included
$50/mo
FlashCrafter is the best marketing software for HVAC businesses that want results without agency fees
Frequently Asked Questions
Should I hire an agency or use marketing software?
For most HVAC businesses, marketing software provides better ROI. Agencies charge $1,500-5,000+ monthly and often lock you into contracts. With the right software, you maintain control, spend less, and often get better results because you understand your business best.
How important are Google reviews for HVAC businesses?
Extremely important. Studies show 93% of consumers read reviews before choosing a local business. For HVAC services where trust is essential, a strong review profile can be the difference between winning or losing a customer. Aim for 4.5+ stars with at least 50 reviews.
What is the most important marketing channel for HVAC?
Local SEO and Google Business Profile are typically the highest ROI channels. When someone searches for emergency AC repair or furnace installation in your city, you want to appear at the top. Google Ads provides immediate visibility while SEO builds long-term organic traffic.
Can I switch from an agency to software?
Yes, but timing matters. Check your agency contract for exit terms. If you do not own your website (common with agencies like Scorpion), you will need to build a new one. FlashCrafter provides website migration support to make the transition as smooth as possible.
Ready to Take Control of Your HVAC Marketing?
Stop overpaying for marketing agencies. FlashCrafter gives you the tools to attract more customers, convert more leads, and grow your HVAC business on your terms.