Original research
Franklin, TN Window Glass Replacement: Map Visibility and Listing Quality Study
How 35 businesses appeared for “window glass replacement near me,” measured 2026-08-10, with website captures from 2026-09-25
- Key findings
- 8
- Method steps
- 4
- Sources
- 8
- Owner implications
- 6
This market study is for owners of independent local service businesses in the United States. It covers 35 businesses observed in sampled Google Maps searches for “window glass replacement near me” in Franklin, Tennessee on 2026-08-10, plus text captured from 7 business websites on 2026-09-25. Google Keyword Planner monthly estimates for the phrase total 10 searches per month.
The evidence
Key findings
The market is high-rating and well-maintained: 35 businesses were observed, 34 were rated, the average rating was 4.6, 97% of listings were claimed, and 30 had a website. Ratings run from 5.0 on small review bases (Quality Glass Services, 5.0 with 5 reviews; The Window Guyz, 5.0 with 14 reviews) to 4.0 on larger bases (Genesis Glass & Mirror, 4.0 with 64 reviews; Every Window, 4.0 with 79 reviews).
- Number
- 35 businesses · 34 rated · 4.6 average rating · 97% claimed · 30 with a website
- Basis
- Sampled Google Maps searches at one measurement date; not a complete census of the market. (f-f29173)
The businesses surfaced for this phrase do not all do the same work. The measured pool includes auto glass and collision businesses, window tinting businesses, window cleaning businesses, a retailer, an HVAC company and a tile and stone business, alongside glass shops and window replacement companies.
- Number
- Categories mixed in one result pool: auto glass and collision, tinting, window cleaning, retail, HVAC, tile and stone, glass shops, window replacement
Method
How the study was built
- 01
Market figures describe 35 businesses observed in sampled Google Maps searches at one measurement date. This is not a complete census of the market.
- 02
Top-3 share is the percent of sampled searches in which a business appeared among the first three results. Visibility shares come from sampled searches and are not a market-wide ranking.
- 03
Website statements describe what each business says about itself and are not verified.
- 04
Keyword figures are Google Keyword Planner monthly estimates; the model did not cluster these keywords by intent.
What it means
Visibility is concentrated in one listing: Lewis Glass appeared first for “window glass replacement near me” and in the first three results for 100% of sampled searches, while review volume did not separate the visible businesses from the rest — the median review count among the first three was 78, against 81 for the remainder of the measured pool.
For owners
What to act on
Because the top-three median review count (78) is no higher than the rest of the pool (81), a review-collection campaign run on its own has no support in these numbers as a way to move map visibility here. Test it against other profile changes rather than assuming the effect. Because the measured pool mixes auto glass, tinting, window cleaning, retail, HVAC and tile businesses with glass shops, a listing that does not state the service plainly carries a real risk of attracting enquiries for work the business does not do. Stating “residential window glass replacement” on the listing and website is a testable way to reduce that mismatch; no effect is demonstrated in this evidence. Because no captured website prices glass replacement and all captured pricing figures ($135 starting prices) cover other services, publishing indicative glass replacement prices or a “what the quote includes” list is an unoccupied position in this sample. Whether it raises conversion is untested. Because warranty statements in the sample cover different things — workmanship, manufacturer, window film, tinting film — publishing warranty scope and term in plain language is a way to answer a question the current listings leave open. No effect on enquiries is shown here. Because hours and payment details are missing from several captured pages, including the market leader's, posting hours, payment options and any drop-off or Saturday arrangement is a concrete gap to close. The effect on after-hours calls is not demonstrated. Because the 100% to 60% top-three share gap is large in this sample and its cause is not established, treat profile completeness, proximity and categories as the candidate explanations to test, not as confirmed levers.
For customers
What to notice
A 5.0 rating on a small review base may not distinguish a listing from a 4.7–4.8 competitor with many reviews. Reading review counts alongside ratings gives a fuller picture of a business; whether adding reviews moves enquiries is unproven in this evidence. Because the result pool mixes services — auto glass, collision, tinting, window cleaning, retail, HVAC and tile and stone — a search for window glass replacement returns businesses that do not perform it. Checking the business's own service description before calling is the practical consequence. Because the same phrase covers sealed-unit replacement, glass-only replacement and full window replacement, confirming which scope is on offer before scheduling avoids a wasted visit. Because no captured website prices glass replacement, expect to request a quote to learn cost. Free quotes are widely offered in this sample, so asking several businesses for written quotes costs little. Because warranty statements cover different things and terms are not stated consistently, asking what is covered, for how long and by whom is the way to compare offers on equal footing. Because hours and payment options are missing from several listings, confirm opening hours and accepted payment methods before traveling, especially outside weekday business hours.
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