Thryv Alternatives for Independent Local Service Businesses: 8 Options Compared
Jobber, Housecall Pro, HoneyBook, vcita, Keap, HubSpot, Birdeye and Podium, compared on published prices, contract terms, integrations and independent ratings as of October 1, 2026.
Owners of independent local service businesses in the United States, such as home-service trades, appointment-based and professional-service firms, who are weighing a move away from Thryv.
Match the tool to your main job. If you run a crew and need scheduling, quoting and invoicing, Jobber and Housecall Pro are the closest fits and both publish prices. If you sell services by proposal and contract, HoneyBook fits better. If your priority is reviews and text conversations, Birdeye and Podium are built for it but require a sales call to get a price. Across all eight, the biggest differences are in cancellation terms: Capterra scores are mostly 4.1 to 4.7, while Trustpilot scores range from 1.1 to 4.2, so read recent complaints and the contract before you sign.
Appointment-based and professional-service businesses that want scheduling, client management, payments and a mobile app, including a HIPAA option with BAA.
Businesses that want CRM and marketing automation with texting, invoicing and a dedicated Customer Success Manager, and that can budget for required implementation.
Local businesses that want text-based lead conversion, review requests and text-to-pay, and that accept sales-led pricing.
4.2 ★526 reviews
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Thryv sells an all-in-one platform for small businesses: CRM, scheduling, invoicing, messaging and marketing tools. Its pricing page lists Starter at $99/mo for 1 user and Signature at $399/mo for 5 users, plus a Custom tier, with 15% off for annual billing. Owners who look for alternatives usually cite a few things: costs that climb as users or add-ons are added, automation and reporting that feel shallow, and contract terms. Thryv's terms auto-renew annual plans, require 30 days' notice before the next period, and say account data may be kept for up to 13 months after termination. On Trustpilot, Thryv scores 2.6 from 437 reviews, with complaints about duplicate charges and cancellation delays. On Capterra it scores 4.2 from 538 reviews.
There is no single like-for-like replacement, because the eight vendors here solve different problems. Jobber and Housecall Pro are field service tools for home-service trades. Birdeye and Podium focus on reviews, messaging and reputation. HoneyBook and vcita suit solo, appointment-based and professional-service businesses. Keap and HubSpot are CRM and marketing automation platforms. Pick the category that matches the job you most need done, then compare price and contract terms inside it.
Prices below come from each vendor's own page where one exists. Birdeye and Podium do not publish prices, so any dollar figures for them come from third parties and are marked as estimates that disagree with each other. Ratings are the Capterra scores read on October 1, 2026, with Trustpilot figures where they add useful context. One point to know before you switch: Thryv acquired Keap in October 2024 for $80M in cash, so moving to Keap does not take you away from Thryv as a company.
Supporting detail
8 options, ranked
01
Jobber
Best for home-service trades and crews that want scheduling, quoting, invoicing and payments with prices published on the site.
4.6 ★ · 1,487
PricingFrom $29/mo
Core is $49/mo with no commitment, $39/mo on a 1-year commitment, or $29/mo billed annually (1 user). Connect starts at $139/$119/$99 and Grow at $199/$169/$149 for 1 user. Plus starts at $499/$439/$399 for 5 users. Extra users are $29/mo each. Marketing Suite ($99), AI Receptionist ($29) and Pipeline ($49) are add-ons on lower plans. Card processing is 2.9% + 30¢. Teams of 16 or more contact sales. 14-day trial with Grow access, no card needed.
Strengths
+Self-serve prices published for teams up to 15 people, with a no-commitment monthly option
+Capterra 4.6 from 1,487 reviews, with ease of use and customer service both at 4.6
+QuickBooks Online sync from the Connect plan; two-way SMS and job costing from Grow
Show 1 more strengths
+Marketplace includes Angi Leads, Thumbtack, Google Local Services Ads, CallRail, Mailchimp, CompanyCam and Gusto
Watch for
–Reviewers on Capterra describe basic or fragmented reporting and limited team-scheduling control
–Premium features cost extra, and Trustpilot reviewers mention repeated price increases and feeling locked in
–Trustpilot score is 4.2 from 230 reviews, but the page figure may be an older snapshot
Show 1 more watch for
–Annual plans are prepaid and the first payment is non-refundable
Best for home-service trades that want dispatch, GPS tracking, card processing and lead-source integrations in one app.
4.7 ★ · 2,748
PricingFrom $59/mo
Basic is $79/mo billed monthly or $59/mo billed annually (1 user). Essentials is $189/$149 (5 users). MAX is $329/$299 (8 users, $35/mo per additional user). Card processing starts at 2.59%. 14-day free trial with MAX access, no card required, and no long-term contracts. Add-ons such as Campaigns, Voice and Payroll are listed without prices.
Strengths
+Capterra 4.7 from 2,748 reviews
+Lists 30 integrations including Thumbtack, Angi, Yelp, Google Local Services, QuickBooks, Mailchimp, CompanyCam and Gusto
Best for solo and small professional-service or creative businesses that need proposals, contracts, invoices and a client portal rather than dispatch.
4.7 ★ · 691
PricingFrom $29/mo
Starter is $29/mo billed yearly. Essentials is $49/mo billed yearly (listed at $59 before a promotional discount; 2 team members). Premium is $109/mo billed yearly (listed at $129; unlimited team members). Monthly-billing prices are not shown on the vendor page. Card fees start at 2.7% + 10¢ in one place and 2.9% + 25¢ in another; ACH is 1.5%. 30-day free trial with no card and a 60-day money-back guarantee.
Strengths
+Capterra 4.7 from 691 reviews and Trustpilot 4.0 from 735 reviews
+Unlimited clients and projects on every plan
+QuickBooks Online on Essentials; integrations with Stripe, Square, Google Calendar, Zapier, Wave and FreshBooks
Show 1 more strengths
+60-day money-back guarantee
Watch for
04
vcita
Best for appointment-based and professional-service businesses that want scheduling, client management, payments and a mobile app, including a HIPAA option with BAA.
4.4 ★ · 293
PricingFrom $35/mo
Kickstart is $35, Manage is $54 and Manage + Grow is $93 per month, shown as billed annually. The same page also shows $110 per seat for the top plan, and no separate monthly price is visible, so the figures are inconsistent. Pricing scales by seat band. Included SMS credits are 100, 250 and 500 per month in the US; extra texts are 5¢ each. 14-day free trial, no card needed. Payment-processing rates are not stated.
Strengths
+Plan lists include HIPAA compliance with BAA, estimates, work orders and a client portal
+Capterra 4.4 from 293 reviews
+Home-services page names roofing, plumbing, HVAC, cleaning, electrical and landscaping
Show 1 more strengths
+Mobile app included on every plan at no extra charge
Watch for
05
Keap
Best for businesses that want CRM and marketing automation with texting, invoicing and a dedicated Customer Success Manager, and that can budget for required implementation.
4.1 ★ · 1,299
PricingFrom $299/mo
One platform plan, starting at $299/mo billed monthly for 2 users and 1,500 contacts. Extra users are $39/mo. Text marketing tiers run from $24 to $279/mo above the included tier, with overage at $0.015 per text and a local number for $10/mo. Annual contracts carry a $299 early termination fee, and cancellation must be requested by phone at least 10 days before the next invoice. The page calls implementation services required; one package is listed at $1,500 reduced to $500, which you should confirm with Keap.
Strengths
+Automation, email and text, invoices, quotes, appointment scheduler and Google review requests in one plan
+Dedicated Customer Success Manager and US-based phone support
+Native QuickBooks Online (cloud version) and a Zapier connection to 5,000+ apps
Show 1 more strengths
+Capterra 4.1 from 1,299 reviews
06
HubSpot
Best for owners who want to start with a free CRM and can invest setup time to build their own sales and service workflows.
4.5 ★ · 4,489
PricingFrom Free tools; Starter $20/seat/mo
Free tools cover 2 users and 1,000 contacts. Starter is $20/seat/mo at the standard rate, or $7/seat/mo on a promotional rate billed annually. On the Service Hub page, Professional is $90 to $100/seat/mo with a required $1,500 one-time onboarding fee, and Enterprise is $150/seat/mo with a $3,500 onboarding fee. Third parties report CRM Professional bundles around $1,300/mo for 5 seats; that figure is not from HubSpot's page.
Strengths
+Free tier with no credit card for up to 2 users
+Capterra 4.5 from 4,489 reviews
+More than 2,000 apps and web services, including Stripe, PandaDoc and Google Workspace
Show 1 more strengths
+HubSpot Payments available to eligible US customers; iOS and Android app included
Watch for
07
Birdeye
Best for businesses whose main need is review generation, listings and a unified customer inbox, and that are comfortable with a quote-based contract.
4.7 ★ · 707
Pricing
Prices not disclosed. Birdeye's page asks for location count and an email to produce a quote. Third parties report plans named Starter, Growth and Dominate at roughly $299, $349 and $449 per location per month, though another source lists $299, $399 and $499. They also report 12-month contracts, add-ons and an 8% renewal fee. None of these figures come from Birdeye's own site.
Strengths
+Capterra 4.7 from 707 reviews
+Review monitoring, automated review requests, listings sync and a unified SMS, webchat and email inbox, according to third-party descriptions
+Reported unlimited users and contacts on all plans (third-party)
Show 1 more strengths
+Integrations reportedly include ServiceTitan, HubSpot and Salesforce
Watch for
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08
Podium
Best for local businesses that want text-based lead conversion, review requests and text-to-pay, and that accept sales-led pricing.
4.2 ★ · 526
Pricing
Prices not disclosed. Podium's page says to talk to its sales team. Third parties report Core at $399/mo and Pro at $599/mo with a custom Signature tier, but those sources disagree on user limits and inclusions, and another says all plans are quote-only. Podium's home-services page describes a single bundled plan with no price shown. A 14-day free trial is advertised on one Podium page, while other sources say none is published.
Strengths
+Capterra 4.2 from 526 reviews and Trustpilot 4.1 from 360 reviews
+Two-way texting inbox, review requests and text-to-pay, per third-party descriptions
+Home-services pages describe field service management, a dispatch board and a technician app
Show 1 more strengths
+Reportedly offers a BAA for HIPAA-covered entities
Watch for
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Side by side
What each one actually includes
Jobber
Category
Field service for trades
Published prices
Yes, up to 15 users
Free trial or free tier
14-day trial, no card
QuickBooks Online
Connect plan and up
Texting
Two-way SMS on Grow and up
Contract terms
Monthly with no commitment, 1-year or annual options; auto-renews
Housecall Pro
Category
Field service for trades
Published prices
Yes, three plans
Free trial or free tier
14-day trial, no card
QuickBooks Online
Essentials plan and up
Texting
Not stated on the pricing page; Campaigns and Voice are add-ons
Contract terms
No long-term contracts; annual billing discount
HoneyBook
Category
Client and project management
Published prices
Yes, billed-yearly prices
Free trial or free tier
30-day trial, no card
QuickBooks Online
Essentials plan and up
Texting
SMS reminders on Essentials and Premium
Contract terms
60-day money-back guarantee
vcita
Category
Scheduling and client management
Published prices
Yes, with ambiguous monthly or annual labeling
Free trial or free tier
14-day trial, no card
QuickBooks Online
Listed as an included app; availability varies by plan
Texting
SMS credits of 100, 250 and 500 per month (US)
Contract terms
Monthly and annual subscriptions offered
Keap
Category
CRM and marketing automation
Published prices
Yes, single plan from $299/mo
Free trial or free tier
Limited trial; length not stated
QuickBooks Online
Native, cloud version only
Texting
Text marketing tiers; first tier included
Contract terms
Annual contracts carry a $299 early termination fee; cancel by phone
HubSpot
Category
CRM and marketing automation
Published prices
Yes, with onboarding fees on higher tiers
Free trial or free tier
Free tools for 2 users
QuickBooks Online
Not confirmed
Texting
Not confirmed; WhatsApp and Messenger on Service Hub
Contract terms
Trustpilot reviewers cite annual auto-renewal
Birdeye
Category
Reviews, messaging and reputation
Published prices
No, quote only
Free trial or free tier
Reports conflict
QuickBooks Online
Not confirmed
Texting
Unified SMS inbox (third-party description)
Contract terms
Third parties report 12-month terms and 90-day notice
Podium
Category
Reviews, messaging and lead conversion
Published prices
No, sales team only
Free trial or free tier
Reports conflict
QuickBooks Online
Named by a third-party review
Texting
Two-way texting inbox (third-party description)
Contract terms
Third parties report annual auto-renewal with 30 days' notice
Category
Published prices
Free trial or free tier
QuickBooks Online
Texting
Contract terms
Jobber
Field service for trades
Yes, up to 15 users
14-day trial, no card
Connect plan and up
Two-way SMS on Grow and up
Monthly with no commitment, 1-year or annual options; auto-renews
Housecall Pro
Field service for trades
Yes, three plans
14-day trial, no card
Essentials plan and up
Not stated on the pricing page; Campaigns and Voice are add-ons
No long-term contracts; annual billing discount
HoneyBook
Client and project management
Yes, billed-yearly prices
30-day trial, no card
Essentials plan and up
SMS reminders on Essentials and Premium
Method
How we compared
01
Published pricing: we used each vendor's own pricing page where one exists and marked third-party estimates as such; vendors without a published price are shown as not disclosed.
02
Fit for local service work: we looked at whether the product handles scheduling, quoting, invoicing, payments, messaging or reviews, and which trades or professions the vendor names.
03
Contract and cancellation terms: we compared commitment length, notice periods, renewal fees and how cancellation works, because these are the most common complaints about Thryv and several alternatives.
04
Integrations: we checked for QuickBooks Online, payment processors, Zapier, Google tools and home-service lead sources named on vendor or review pages.
05
Independent ratings: we used the Capterra score and review count read on October 1, 2026, and noted Trustpilot figures where they differ sharply from Capterra. G2 pages could not be read directly, so G2 figures are not used for ranking.
06
Mobile and support: we noted app availability, platform ratings where confirmed, and support channels listed by the vendor.
Verdict
Conclusion
Our recommendation
Match the tool to your main job. If you run a crew and need scheduling, quoting and invoicing, Jobber and Housecall Pro are the closest fits and both publish prices. If you sell services by proposal and contract, HoneyBook fits better. If your priority is reviews and text conversations, Birdeye and Podium are built for it but require a sales call to get a price. Across all eight, the biggest differences are in cancellation terms: Capterra scores are mostly 4.1 to 4.7, while Trustpilot scores range from 1.1 to 4.2, so read recent complaints and the contract before you sign.
Who should choose what
Best for home-service crews
Jobber
Self-serve prices from $29/mo, a no-commitment monthly option, Capterra 4.6 from 1,487 reviews and a Trustpilot score of 4.2, which is the highest among the field service tools.
Capterra 4.7 from 2,748 reviews, GPS tracking and a long list of lead-source integrations, but its Trustpilot score is 2.7, so check billing and support experiences first.
How much does Thryv cost compared with these alternatives?
Thryv's pricing page lists Starter at $99/mo for 1 user and Signature at $399/mo for 5 users, with a Custom tier and 15% off annual billing. Business.com lists different plan names and prices, so confirm the current figure with Thryv. Among the alternatives, Jobber starts at $29/mo billed annually, Housecall Pro at $59/mo billed annually, HoneyBook at $29/mo billed yearly, vcita at $35/mo and Keap at $299/mo. HubSpot has free tools. Birdeye and Podium do not publish prices.
Is Keap a real alternative if Thryv owns it?
Keap is a separate product, but Thryv acquired it for $80M in cash, announced October 29, 2024 and closed October 31, 2024. If your goal is to leave Thryv as a company, Keap does not do that. Keap's Trustpilot score is 1.1 from 498 reviews, with complaints about cancellation by phone and unexpected charges.
Which alternative is best for plumbers, HVAC and other trades?
Jobber and Housecall Pro are the two field service tools in this comparison, and both publish prices and offer 14-day trials without a card. Jobber has Capterra 4.6 and Trustpilot 4.2. Housecall Pro has Capterra 4.7 but Trustpilot 2.7, so read recent billing complaints before choosing.
Which alternatives do not publish prices?
Birdeye and Podium. Birdeye's page asks for your location count and email to give a quote. Podium's page says to talk to its sales team. Third-party estimates exist, but they disagree with one another and are not confirmed by the vendors.
What should I check before cancelling Thryv?
Thryv's terms say annual terms auto-renew annually and shorter terms renew month-to-month, and that notice is due at least 30 days before the next period begins. There is a 3-day full-refund window after purchase. Thryv may keep account data for up to 13 months after termination but reserves the right to delete it immediately, so export your customer and invoice data before you give notice. Business.com also notes Thryv cannot port existing phone numbers.
Do I need to register for business texting?
If you send texts from a US long-code number, carriers require application-to-person (A2P 10DLC) registration, which needs your legal name, EIN, address and website. Marketing texts also need prior express written consent under the TCPA, and carrier registration does not prove consent. Ask any vendor how it handles registration before you move your customer list.
Why do Capterra and Trustpilot scores differ so much?
They collect different kinds of reviews. For example, HubSpot has Capterra 4.5 from 4,489 reviews and Trustpilot 1.5 from 1,172, and Keap has Capterra 4.1 and Trustpilot 1.1. Trustpilot reviews often focus on billing and cancellation, which matters if contract terms are why you are leaving Thryv.