Ads Strategy

This is where research becomes a plan. We translate market data into concrete campaign architecture — deciding how campaigns are structured, how budget is distributed, and which bid strategies will drive the best results for your specific market. Nothing is built until the strategy is reviewed and approved.

What happens in this step

• We define campaign structure — how many campaigns, ad groups, and how they map to your services
• Budget is allocated across campaigns based on research data, not guesswork
• Targeting rules are set: geographic boundaries, audience segments, and device preferences
• Bid strategy is selected based on your goals — whether that's maximizing leads or controlling cost-per-acquisition
• You receive a documented strategy deck before any build work begins