Quant-Style, Done-For-You Marketing
for Local Service Businesses
When you ask for "more info" after our outreach, this is what you get: a clear, data-driven plan to turn Google into your #1 source of high-value jobs — with our incentives aligned to your ROI.
Who this is for: local service businesses that want a Done-For-You partner to own their marketing and prove ROI with real numbers.
What FlashCrafter Does For You (Done-For-You Growth Partner)
FlashCrafter Marketing Agency is the Done-For-You arm of FlashCrafter — built for local service businesses that want a single partner to:
- Make your phones ring with qualified local leads.
- Turn Google into a repeatable, predictable lead source.
- Track every dollar and prove ROI with real revenue numbers.
We specialize in local services (HVAC, plumbing, electrical, roofing, remodeling, etc.). That means we bring proven playbooks, not experiments, to your account.
Our Core Philosophy
We operate like a "quant" marketing desk for your local business: we treat your marketing like an investment portfolio and move budget into the highest-return channels based on live data.
How Our Done-For-You Model Works
When you ask us for more information, here's the exact journey we walk you through — from "curious" to "confident this will work for us".
We start with a short call + audit of your current setup (website, Google Business Profile, ads, reviews, and tracking).
- Where are leads coming from today?
- What's working, what's wasting money?
- How many jobs do you want per month and in which services/cities?
We build an ROI Blueprint — a simple, data-backed plan that shows:
- Which channels we'll use (SEO, Google Ads, LSAs, Email/SMS, etc.).
- Estimated leads, cost-per-lead, and realistic ROI ranges.
- Our recommended 80/20 focus (the few things that will drive most results).
You'll also see our proposed pricing structure (base + performance), so you can decide if it fits your risk tolerance.
We implement the plan end-to-end, fully Done-For-You:
- Fixing foundations (website, tracking, GBP) so every dollar performs.
- Launching high-intent Google campaigns + LSAs for quick ROI.
- Re-activating past customers via email/SMS.
- Installing dashboards so you see exactly what's happening.
The 80/20 Playbook: How We Start Driving ROI Quickly
We don't try to do everything at once. We focus on the few moves that generate the majority of your results — usually within the first 30–90 days.
1. Own the Top of Google in Your Service Area
- Optimize and fully build out your Google Business Profile (GBP).
- Create or refine local service pages (e.g. "AC Repair in <City>", "Water Heater Installation in <City>").
- Launch tightly-targeted Google Search Ads on high-intent keywords ("emergency AC repair near me", etc.).
- If available, set up and manage Google Local Services Ads ("Google Guaranteed") so you pay per qualified lead, not per click.
2. Fix the Leaky Bucket: Website & Conversion Path
- Make your site fast, clean, and easy to use on mobile.
- Put clear call-to-action buttons on every key page (call, book, request quote).
- Add trust signals: reviews, guarantees, badges, real photos, and clear "Why choose us" copy.
- Install call tracking and form tracking so we know exactly which campaigns are driving booked jobs.
3. Re-Activate Past Customers & Warm Leads
- Build simple email sequences to bring back past customers (seasonal tune-ups, annual maintenance, special offers).
- Use SMS reminders and promos for fast responses on time-sensitive services.
- Introduce a basic referral ask or program to turn happy clients into a lead source.
4. Install Review & Reputation Systems
- Automate review requests after completed jobs (Google, Facebook, etc.).
- Help you and your team ask for reviews in a way that feels natural and consistent.
- Monitor reviews and help you respond, so prospects see an active, trustworthy brand.
5. Optimize Lead Handling & Speed-to-Lead
- Recommend call-answering or routing setups so fewer calls go to voicemail.
- Optional auto-response texts/emails: "Got your request — here's what happens next."
- Help your team tighten follow-up habits so more leads actually turn into booked jobs.
Our Business Model: Built for ROI & Long-Term Partnership
We designed our model to give you clarity, fairness, and upside — while making sure our team is motivated to keep improving your results month after month.
Foundation & Management (Base)
Transparent Monthly Base · tailored to your market & services
- Full setup & optimization of your core assets (site, GBP, tracking).
- Ongoing campaign management & CRO testing.
- Weekly or bi-weekly reporting and strategy calls.
- Access to our dashboards and performance metrics.
The base covers the work — strategy, builds, optimization, and support — so we can deliver consistently without cutting corners.
Performance-Aligned Upside
Win-Win Structure · we earn more only when you do
- Optional performance layer tied to clear outcomes (e.g. qualified leads, booked jobs, or revenue bands).
- Targets & definitions agreed upfront so expectations are crystal clear.
- We use your CRM + call tracking to measure what matters: actual revenue from our campaigns.
This hybrid approach gives you the predictability of a retainer with the motivation of performance marketing.
What You'll Get When You Ask for "More Info"
After a cold call, email, or message, if you reply with "More info", here's exactly what we'll send you in a short deck / email:
- A 1-page snapshot of how we'd approach your specific business (based on your services, cities, and current presence).
- A clear summary of the 80/20 plan for the first 90 days — what we'd launch, fix, and measure first.
- A high-level view of your potential lead and ROI ranges based on what we see in your market.
- A simple breakdown of our pricing & performance structure — no surprises, no hidden fees.
- A link to book a short strategy call if you want to walk through it live and ask questions.
Who This Is Not For
We're probably not a fit if:
- You want "set it and forget it" without tracking or accountability.
- You don't want to invest in answering leads quickly or improving close rates.
- You're purely shopping for the cheapest vendor, not the best ROI partner.
What We Ask of You
You focus on being world-class at the work — and:
- Be reachable for quick approvals when we need them.
- Commit to tight lead follow-up (we'll help you improve it).
- Share revenue/job data so we can keep optimizing ROI.
Next Step: See Your ROI Blueprint
If you'd like to see what this would look like specifically for your HVAC, plumbing, electrical, roofing or other local service business, ask us for your FlashCrafter ROI Blueprint.
- No long pitch decks — just the numbers, the plan, and the timeline.
- You'll know exactly what we'd do, in what order, and how we'd measure it.
- If it makes sense, we start. If not, you walk away with clarity and ideas.
When you or your team reply "MORE INFO" to our outreach, we'll send a version of this overview customized to your business, plus your next step link.