Marketing Research

Before we write a single ad, we dig into the data. We analyze keyword demand, audit what your competitors are doing (and where they're wasting spend), and size the market opportunity in your service areas. This research phase ensures every dollar goes toward searches that actually convert into booked jobs.

What happens in this step

• We map your keyword landscape — search volume, intent, and cost-per-click across services and locations
• Competitor campaigns are audited for messaging gaps and bid opportunities
• We size the total addressable market in your geographic areas
• Seasonal trends and demand patterns are identified to inform budget timing
• You receive a market opportunity summary with clear volume and cost benchmarks