Local Visibility Audit
Get your local SEO score in 60 seconds. Discover what's working and what needs improvement for better local search rankings.
How Our Local Visibility Audit Works
This self-assessment uses your answers to score four areas of local visibility. It does not crawl your website or query Google.
Google Business Profile Analysis
We score your reported Google Business Profile status, average star rating, and review count. A well-optimized GBP is essential for appearing in the local map pack and driving directions requests.
Review Health Assessment
Reviews are a top ranking factor for local search. We analyze your review quantity, average rating, recency, and response rate. Your reported review activity helps identify ways to improve how you collect and respond to customer feedback.
Website Technical Audit
Your website's technical health directly impacts your search rankings. Your answers cover mobile-friendliness, page speed, schema markup implementation, and overall user experience. For customers searching on mobile devices, these technical factors can make or break your visibility.
Content & Local Pages Review
Content tells search engines what services you offer and where you offer them. We evaluate whether you have dedicated service pages, location-specific content, and proper optimization for your target keywords. Missing content often means missing opportunities to rank for valuable local searches.
Frequently Asked Questions
What is a local visibility audit?
A local visibility audit is a comprehensive analysis of the factors that determine how easily customers can find your business in local search results. This includes your Google Business Profile, online reviews, website technical health, and local content. This self-assessment scores each area from the answers you provide and provides specific recommendations to improve your local search rankings.
Is this audit really free?
Yes, the local visibility audit is completely free with no credit card required. We offer this tool because we believe every local business deserves to understand their online visibility. Your full audit results appear in your browser with recommendations based on your answers.
How long does the audit take?
The audit questionnaire takes about 2-3 minutes to complete, and you'll receive your results instantly. We've designed the process to be quick and efficient while still providing meaningful insights. The more accurately you answer the questions, the more accurate your score and recommendations will be.
What is a good local visibility score?
Scores are rated on a 0-100 scale. A score of 80+ is considered excellent and indicates strong local search presence. Scores between 60-79 are good but have room for improvement. Scores between 40-59 need work in several areas. Anything below 40 indicates critical issues that require immediate attention. The score is a self-assessment, not a measurement of actual search rankings.
Why are Google reviews important for local SEO?
Google reviews are one of the top ranking factors for local search. They signal trust and quality to both Google and potential customers. Businesses with more reviews, higher ratings, and recent reviews tend to rank higher in local search results. Additionally, responding to reviews (both positive and negative) shows engagement and can further boost your rankings.
What is schema markup and why does it matter?
Schema markup is code you add to your website that helps search engines understand your business information. For local businesses, LocalBusiness schema tells Google your business name, address, phone number, hours, and services. This can lead to rich search results with enhanced information, making your listing more attractive to potential customers.
How often should I run a local visibility audit?
We recommend running an audit at least quarterly to track your progress and catch any new issues. Local SEO is not a set-it-and-forget-it effort—search algorithms change, competitors improve, and your business evolves. Regular audits help you stay ahead of the competition and maintain strong local visibility.
What should I do after getting my audit results?
Start with the priority actions shown in your results. Address critical categories first, verify uncertain answers, and reassess after making changes.
Your next step
Turn the findings into a growth plan
Tools help diagnose the next move. Build on your results with a Growth Brief or talk through your website, local SEO, reviews, and follow-up.
Explore all free tools →