Original research
Sacramento permanent make-up clinics: map visibility, ratings and published prices at one measurement date
438 businesses observed in sampled Google Maps searches on 2026-08-16; 25 ranked; 7 websites captured and read on 2026-09-25.
- Key findings
- 9
- Method steps
- 5
- Sources
- 9
- Owner implications
- 8
This is one measurement of sampled Google Maps searches for permanent make-up clinics in Sacramento, CA, taken on 2026-08-16, plus self-published content read from 7 captured business websites on 2026-09-25. It is not a census of the market, and map visibility is not a measure of workmanship, price or service quality. Every figure below is stated at its own basis.
The evidence
Key findings
Of 438 businesses observed in the measured market, 398 were rated, with an average rating of 4.65. 93% of listings were claimed and 335 had a website. 25 businesses are ranked here and 7 websites were captured and read.
- Number
- 438 observed · 398 rated · 4.65 average rating · 93% claimed · 335 with a website · 25 ranked · 7 websites captured
- Basis
- Sampled Google Maps searches at one measurement date, 2026-08-16. Not a complete census of the market.
Measured map visibility at the top is very close: Delicate Touch Esthetics by Mylene leads at 40% top-three share, with Aeris Skin & Beauty and Brows by Ann 916 tied at 36.7%. The median review count among the first three businesses was 24, against 27 for the rest of the ranked 25.
- Number
- 40% vs 36.7% (tie) · median reviews 24 (first three) vs 27 (rest)
- Basis
- Measured map visibility across sampled searches; top-3 share = percent of sampled searches in the first three. Map visibility is not a measure of workmanship, price or service quality, and ranking in sampled searches is not a market-wide ranking.
Method
How the study was built
- 01
Population observed: 438 permanent make-up businesses in the measured Sacramento market; 398 of them rated (f-5cccc6).
- 02
Ranking basis: measured Google Maps visibility across sampled searches, with top-3 share = percent of sampled searches in the first three positions. 25 businesses are listed in rank order.
- 03
Keyword basis: Keyword Planner monthly estimates, grouped by intent; these are searches, not people or customers.
- 04
Price, policy and credential basis: what each business states on its own captured website (7 captures, 2026-09-25). Self-published and not verified.
- 05
Search-question basis: questions Google returned in the sampled searches (2026-08-16).
What it means
Map visibility at the top of Sacramento's permanent make-up results is separated by only a few points — 40% top-three share for the leader against 36.7% for the two businesses tied behind it — while the largest measured search phrase, "microblading near me" at 90 searches per month, has no business recorded as shown first for it.
For owners
What to act on
Consequence of the 4.65 market average and 93% claimed rate: treating a 5.0 rating as a differentiator is unlikely to move choice. A portfolio of healed work and stated policies may be what separates candidates. This is a hypothesis to test. Consequence of 40% versus 36.7% at the top: map visibility is contested within a few points, so incremental listing work may be worth testing even where the business already ranks high. This is a hypothesis to test. Consequence of 90 monthly searches for "microblading near me" with no business recorded first for it: testing microblading-focused listing content may be the clearest visibility experiment available. This is a hypothesis to test. Consequence of the $200–$550 brow spread and the captured sites that publish no prices: testing a clearly itemised price page may change enquiry quality. This is a hypothesis to test. Consequence of the disclosed variation in touch-up, deposit and payment terms: testing a plain-language deposit, cancellation and touch-up policy on the booking page may reduce avoidable pre-appointment questions. This is a hypothesis to test. Consequence of competitors foregrounding credentials: testing explicit, verifiable credential statements near the booking button may help enquiries convert. This is a hypothesis to test. Consequence of multi-service and adjacent-trade businesses filling the top 25: a specialist permanent make-up clinic competes in results with much larger multi-service businesses, so testing category selection and service-specific listing content may matter more than total review count. This is a hypothesis to test. Consequence of zero permanent make-up questions in the sampled results: no FAQ content should be acted on from this evidence. Customer questions would have to be collected directly first.
For customers
What to notice
Questions
Frequently asked
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