FlashCrafterOriginal research
438 businesses observed in sampled Google Maps searches on 2026-08-16; 25 ranked; 7 websites captured and read on 2026-09-25.
This is one measurement of sampled Google Maps searches for permanent make-up clinics in Sacramento, CA, taken on 2026-08-16, plus self-published content read from 7 captured business websites on 2026-09-25. It is not a census of the market, and map visibility is not a measure of workmanship, price or service quality. Every figure below is stated at its own basis.
The evidence
Of 438 businesses observed in the measured market, 398 were rated, with an average rating of 4.65. 93% of listings were claimed and 335 had a website. 25 businesses are ranked here and 7 websites were captured and read.
Measured map visibility at the top is very close: Delicate Touch Esthetics by Mylene leads at 40% top-three share, with Aeris Skin & Beauty and Brows by Ann 916 tied at 36.7%. The median review count among the first three businesses was 24, against 27 for the rest of the ranked 25.
High review counts sit below the top of the measured visibility ranking: Jas Eyebrow Threading has 106 reviews at 13.3% top-three share and Grace Eyebrow Threading has 155 reviews at 3.3%. Body Bazzare Tattoo & Piercing has 535 reviews at 3.3% and Black Widow Tattoo Studio has 224 reviews at 3.3%.
"microblading near me" is the largest measured phrase at 90 searches per month, and no business is recorded as shown first for it. Two statements differ on "lip blush near me": the ranking callouts name Aeris Skin & Beauty first for it, while a separate callout names Delicate Touch Esthetics by Mylene first for the same phrase. Sources differ on this one position.
Published prices for nominally similar brow work span $200 to $550 and lip work spans $300 to $680 across the captured websites. The Permanent Cosmetic Clinic Etc, LLC lists eyebrows at $395 and up and lip shading at $495 and up. Several captured sites show no prices at all.
Follow-up and payment terms differ markedly where disclosed: touch-up pricing, deposits, cancellation windows, processing fees and payment methods all vary between the captured websites.
Businesses differentiate on self-stated credentials and technique: room compliance claims, named training backgrounds, machine and needle specifications, years of experience, location and appointment model.
Several ranked businesses whose core trade is not permanent make-up place in the top 25 by measured map visibility, including eyebrow threading shops, nail and lash salons, and tattoo and piercing studios, and some listings span broad category sets.
Every question returned in the sampled searches concerns car appearance services — detailing, window tinting, paint protection film, ceramic coating, paint correction and vinyl wraps — with none about permanent make-up. No customer question evidence about this service is available.
| Number | Basis | |
|---|---|---|
| Of 438 businesses observed in the measured market, 398 were rated, with an average rating of 4.65. 93% of listings were claimed and 335 had a website. 25 businesses are ranked here and 7 websites were captured and read. | 438 observed · 398 rated · 4.65 average rating · 93% claimed · 335 with a website · 25 ranked · 7 websites captured | Sampled Google Maps searches at one measurement date, 2026-08-16. Not a complete census of the market. |
| Measured map visibility at the top is very close: Delicate Touch Esthetics by Mylene leads at 40% top-three share, with Aeris Skin & Beauty and Brows by Ann 916 tied at 36.7%. The median review count among the first three businesses was 24, against 27 for the rest of the ranked 25. | 40% vs 36.7% (tie) · median reviews 24 (first three) vs 27 (rest) | Measured map visibility across sampled searches; top-3 share = percent of sampled searches in the first three. Map visibility is not a measure of workmanship, price or service quality, and ranking in sampled searches is not a market-wide ranking. |
| High review counts sit below the top of the measured visibility ranking: Jas Eyebrow Threading has 106 reviews at 13.3% top-three share and Grace Eyebrow Threading has 155 reviews at 3.3%. Body Bazzare Tattoo & Piercing has 535 reviews at 3.3% and Black Widow Tattoo Studio has 224 reviews at 3.3%. |
Method
Population observed: 438 permanent make-up businesses in the measured Sacramento market; 398 of them rated (f-5cccc6).
Ranking basis: measured Google Maps visibility across sampled searches, with top-3 share = percent of sampled searches in the first three positions. 25 businesses are listed in rank order.
Keyword basis: Keyword Planner monthly estimates, grouped by intent; these are searches, not people or customers.
Price, policy and credential basis: what each business states on its own captured website (7 captures, 2026-09-25). Self-published and not verified.
Search-question basis: questions Google returned in the sampled searches (2026-08-16).
What it means
Map visibility at the top of Sacramento's permanent make-up results is separated by only a few points — 40% top-three share for the leader against 36.7% for the two businesses tied behind it — while the largest measured search phrase, "microblading near me" at 90 searches per month, has no business recorded as shown first for it.
For owners
What to act on
Consequence of the 4.65 market average and 93% claimed rate: treating a 5.0 rating as a differentiator is unlikely to move choice. A portfolio of healed work and stated policies may be what separates candidates. This is a hypothesis to test. Consequence of 40% versus 36.7% at the top: map visibility is contested within a few points, so incremental listing work may be worth testing even where the business already ranks high. This is a hypothesis to test. Consequence of 90 monthly searches for "microblading near me" with no business recorded first for it: testing microblading-focused listing content may be the clearest visibility experiment available. This is a hypothesis to test. Consequence of the $200–$550 brow spread and the captured sites that publish no prices: testing a clearly itemised price page may change enquiry quality. This is a hypothesis to test. Consequence of the disclosed variation in touch-up, deposit and payment terms: testing a plain-language deposit, cancellation and touch-up policy on the booking page may reduce avoidable pre-appointment questions. This is a hypothesis to test. Consequence of competitors foregrounding credentials: testing explicit, verifiable credential statements near the booking button may help enquiries convert. This is a hypothesis to test. Consequence of multi-service and adjacent-trade businesses filling the top 25: a specialist permanent make-up clinic competes in results with much larger multi-service businesses, so testing category selection and service-specific listing content may matter more than total review count. This is a hypothesis to test. Consequence of zero permanent make-up questions in the sampled results: no FAQ content should be acted on from this evidence. Customer questions would have to be collected directly first.
For customers
What to notice
Consequence of a 4.65 market average and 398 rated businesses: rating alone separates little here. Published prices and stated policies carry more of the comparison load. Consequence of the measured price spread — brows $200 to $550 and lips $300 to $680 for nominally similar work, with some captured sites publishing no prices at all: two quotes for the same named service can differ by more than double, so the itemised quote is what should be compared, not the service name. Consequence of the disclosed terms: what is included after the first appointment varies. Touch-ups range from a $75 additional touch-up for existing clients only to $150 touch-ups after six weeks, and one studio requires a deposit refundable only if cancelled 48 hours before the appointment, so the follow-up and cancellation terms should be read before booking. Consequence of adjacent-trade businesses placing in the top 25 on whole-review bases: high review counts in these results may reflect threading, nails, lashes or tattoo and piercing work rather than permanent make-up, so the review count needs to be read against the trade. Consequence of the visibility measures: a top-three position here reflects sampled search appearances only. It is not a measure of workmanship, price or service quality.
Questions
Keep reading
Vendor pages change. Figures are as published on the capture date; confirm before deciding.
| 106 reviews / 13.3% · 155 reviews / 3.3% · 535 reviews / 3.3% · 224 reviews / 3.3% |
| Measured map visibility across sampled searches. Review counts for adjacent trades describe those businesses' whole review base, not their permanent make-up work. |
| "microblading near me" is the largest measured phrase at 90 searches per month, and no business is recorded as shown first for it. Two statements differ on "lip blush near me": the ranking callouts name Aeris Skin & Beauty first for it, while a separate callout names Delicate Touch Esthetics by Mylene first for the same phrase. Sources differ on this one position. | 90/mo with no first-place business recorded · 180/mo across six measured phrases | Keyword Planner monthly estimates, grouped by intent; these are searches, not people or customers. |
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| Published prices for nominally similar brow work span $200 to $550 and lip work spans $300 to $680 across the captured websites. The Permanent Cosmetic Clinic Etc, LLC lists eyebrows at $395 and up and lip shading at $495 and up. Several captured sites show no prices at all. | Brows $200–$550 · lips $300–$680 · 7 websites captured | Self-published website prices, captured 2026-09-25. Not verified; several captured sites omit prices entirely. |
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| Follow-up and payment terms differ markedly where disclosed: touch-up pricing, deposits, cancellation windows, processing fees and payment methods all vary between the captured websites. | $75 additional touch-up (Brows by Ann 916) · $150 touch-ups (Aeris Skin & Beauty; Delicate Touch Esthetics by Mylene) · 3% card processing fee (Brows by Ann 916) · 48-hour deposit-refund window (Delicate Touch Esthetics by Mylene) · buy-now-pay-later for bookings from $50 to $4,000 (Jas Eyebrow Threading) | Self-published website terms, captured 2026-09-25. Website captures show what a business states about itself. |
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| Businesses differentiate on self-stated credentials and technique: room compliance claims, named training backgrounds, machine and needle specifications, years of experience, location and appointment model. | 10+ years of experience (Delicate Touch Esthetics by Mylene) | Self-published website statements, captured 2026-09-25. A business's statement about itself is not a verified fact. |
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| Several ranked businesses whose core trade is not permanent make-up place in the top 25 by measured map visibility, including eyebrow threading shops, nail and lash salons, and tattoo and piercing studios, and some listings span broad category sets. | 106 and 155 reviews (threading shops) · 102 (nail and lash) · 535 and 224 (tattoo and piercing) · 8 categories (The Stroke of Beauty Training Academy) | Sampled Google Maps searches, 2026-08-16. Review counts for adjacent trades describe those businesses' whole review base, not their permanent make-up work. |
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| Every question returned in the sampled searches concerns car appearance services — detailing, window tinting, paint protection film, ceramic coating, paint correction and vinyl wraps — with none about permanent make-up. No customer question evidence about this service is available. | 126 questions returned across four unrelated clusters · 0 about permanent make-up | Questions Google returned in the sampled searches, 2026-08-16. Not a complete census of the market. |
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