FlashCrafterOriginal research
Measured market study of 357 lawn care and adjacent landscape businesses in Lincoln, Nebraska — rankings, review counts, website practices, published programs and estimated search demand. Measured 2026-08-10; business websites captured 2026-09-25.
This study covers lawn care and adjacent landscape businesses observed in Lincoln, NE. Map visibility figures come from sampled searches and are not a market-wide ranking. Website observations cover six captured business sites. All figures are as measured; nothing here was estimated or recomputed.
The evidence
The market contains 357 observed lawn care and adjacent landscape businesses; 281 had a rating, with an average rating of 4.55. 90% of listings were claimed and 268 businesses had a website.
Sampled map visibility is concentrated at the top: the leading business appeared in the first three results in 35% of sampled searches, the second in 27.5%, the third in 22.5%, and shares fall to 2.5% by the bottom of the observed set.
Review volume tracks the visibility gap: the median review count for the first three businesses was 34, versus 12 for the rest, and the leading business has 498 reviews against a median of 14 cited in its brief.
None of the captured business websites publish list prices; all invite a quote or free estimate (Yardworx "GET FREE ESTIMATE", Newton's "Request FREE quote", Happy Lawns "Get A Quote", Lawnscape "FREE ESTIMATE", Batenhorst "Get My Free Estimate").
Captured websites differ mainly in how much process detail they disclose: Newton's publishes a five-application basic program with a premium winterizer step, a quote within 24 hours, prorated sign-up any time, and pet/child re-entry guidance of 1.5 to 2 hours; Happy Lawns publishes a dated six-step program and states weed control is charged equivalent to a single fertilizer application; Lawnscape publishes a five-step program; Yardworx publishes a six-step fertilizing program alongside a broad service menu (mowing, fertilizing, bed weed control, leaf removal, aeration, snow, mosquito and tick control, pest control, Christmas lights, mulch, irrigation).
Published service menus split by customer type and specialty: Batenhorst states it serves residential and commercial properties and makes a same-day "make it right" promise, while B's Lawn Care and Sprinkler Repair lists commercial lawn care plus sprinkler repair; Newton's is focused on fertilizer, weed control, aeration and overseeding.
Demand in the supplied keyword set totals 230 monthly searches, led by "landscaping near me" at 90/mo and "lawn care near me" at 50/mo, with "lawn aeration near me" at 30/mo and "lawn mowing near me" at 20/mo; "excavation near me", "landscape design near me", "lawn fertilization near me" and "yard cleanup near me" are each 10/mo.
First places in the sampled searches went to narrower specialists rather than the visibility leader: Newton's Lawn Care was shown first for "lawn fertilization near me", Poese's Roots for "landscape design near me", and Brandt Excavating for "excavation near me", while Yardworx held the highest overall top-three share (35%) without a first place. Lawn Pro Mowing ranks third overall with a top-three share of 22.5%, 2 reviews and no website listed.
Among the top ten businesses, Lawn Pro Mowing and Liberator Lawn Care have no website listed and Av Lawn Care's website was not captured; Holz Lawn and Landscaping (top-three share 5%) is the only observed unclaimed listing.
| Number | Basis | |
|---|---|---|
| The market contains 357 observed lawn care and adjacent landscape businesses; 281 had a rating, with an average rating of 4.55. 90% of listings were claimed and 268 businesses had a website. | 357 businesses; 281 rated; 4.55 average rating; 90% claimed; 268 with a website | Observed Lincoln, NE lawn care and adjacent landscape businesses as of 2026-08-10. Whether a business is claimed or has a website says nothing about its workmanship or price. |
| Sampled map visibility is concentrated at the top: the leading business appeared in the first three results in 35% of sampled searches, the second in 27.5%, the third in 22.5%, and shares fall to 2.5% by the bottom of the observed set. | Top-three share: 35% / 27.5% / 22.5% at the top, 2.5% at the bottom of 25 observed businesses | Percent of sampled searches in which each business appeared in the first three results. Not a market-wide ranking; map visibility is not a measure of workmanship, price or service quality. |
| Review volume tracks the visibility gap: the median review count for the first three businesses was 34, versus 12 for the rest, and the leading business has 498 reviews against a median of 14 cited in its brief. | Median reviews: 34 (first three) vs 12 (rest); leader: 498 reviews | Review counts as observed. The evidence shows association between review counts and visibility, not which causes which. No review text was supplied. |
Method
Market counts, ratings, claim status and website presence: observed Lincoln, NE lawn care and adjacent landscape businesses as of 2026-08-10 (357 businesses observed, 281 with a rating).
Top-three share: percent of sampled searches in which a business appeared in the first three results. Sampled rank is not a market-wide ranking and says nothing about workmanship, price or service quality.
Review medians: median review count for the first three businesses in the observed set (34) versus the rest (12).
Search demand: Keyword Planner monthly estimates for a fixed set of eight terms, totaling 230 monthly searches. These are estimates for those terms only, not counts of people or customers.
Website findings reflect what each business states about itself on its own site. Program contents, pricing statements and promises were not independently verified.
Review text was not supplied, so nothing is known about what the reviews say. Website presence or absence is not evidence of service quality. "No website listed" and "website not captured" are different states and are reported as such.
What it means
In a market of 357 observed businesses (281 rated, average rating 4.55, 90% of listings claimed, 268 with a website), sampled map visibility is concentrated at the top: the leading listing appeared in the first three results in 35% of sampled searches, the second in 27.5% and the third in 22.5%, while shares fall to 2.5% at the bottom of the observed set. The top three also hold a median review count of 34 versus 12 for the rest of the set. No captured website publishes list prices; all five that state a pricing approach invite a quote or free estimate.
For owners
What to act on
Claiming the listing is table stakes here — 90% of observed listings are claimed — so any differentiator has to come from what the listing and website disclose, not from claiming alone. Review volume and visibility move together in this data (median 34 reviews for the top three versus 12 for the rest), so systematically requesting reviews is a testable lever. It is an experiment to run, not an assured outcome: the data shows association, not causation. Every captured competitor quotes on request and none publish list prices. Publishing a starting price or a price-per-service band would make a business the only one in this set doing so; measure whether it changes quote requests before relying on it. Three different businesses took first place on three different narrow terms (fertilization, landscape design, excavation) without holding the largest review base, while the visibility leader held 35% top-three share without a first place. Tracking which queries surface your own listing is the way to test whether category association earns placement. The supplied demand set is weighted toward broader terms ("landscaping near me" 90/mo, "lawn care near me" 50/mo), so pages and listings that cover landscaping as well as mowing may reach more searchers. Verify against your own quote sources, since these eight terms are not the full search picture. With 268 of 357 businesses having a website and no websites listed for Lawn Pro Mowing or Liberator Lawn Care in the top ten, a site with clear service pages and a quote path is a plausible separator. Measure lead quality, not just volume. Naming a program (five- or six-step), a response time (Newton's: quote within 24 hours) and a target segment (Batenhorst: residential and commercial, same-day "make it right") are the disclosure choices competitors make on their sites. Validate any of these with call and quote tracking before adopting them.
For customers
What to notice
With an average rating of 4.55 across 281 rated businesses, a high rating alone does not distinguish one Lincoln lawn care provider from another. Review counts vary widely within the visible set — from 498 at the top to 2 reviews at Lawn Pro Mowing — so review volume reflects visibility history as much as anything else, and no review text is available here to show what customers actually said. No captured business publishes list prices; every one asks the customer to request a quote or free estimate. Whether estimates are actually free or how quotes are priced is not something these websites establish. Service scope varies more than the category label suggests: Yardworx lists mowing through irrigation and Christmas lights, Newton's concentrates on fertilizer, weed control, aeration and overseeding, and B's Lawn Care and Sprinkler Repair adds sprinkler repair. Program contents and promises are the businesses' own statements and were not verified. Only a fraction of the 357 observed businesses had a website captured for this study, so the process and pricing comparisons cover a subset of the market.
Questions
Keep reading
Vendor pages change. Figures are as published on the capture date; confirm before deciding.
| None of the captured business websites publish list prices; all invite a quote or free estimate (Yardworx "GET FREE ESTIMATE", Newton's "Request FREE quote", Happy Lawns "Get A Quote", Lawnscape "FREE ESTIMATE", Batenhorst "Get My Free Estimate"). | 0 of captured websites publish list prices | Captured business websites (Yardworx, Newton's, Happy Lawns, Lawnscape, Batenhorst). "Free estimate" is a stated offer, not a verified fact; how quotes are priced was not verified. |
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| Captured websites differ mainly in how much process detail they disclose: Newton's publishes a five-application basic program with a premium winterizer step, a quote within 24 hours, prorated sign-up any time, and pet/child re-entry guidance of 1.5 to 2 hours; Happy Lawns publishes a dated six-step program and states weed control is charged equivalent to a single fertilizer application; Lawnscape publishes a five-step program; Yardworx publishes a six-step fertilizing program alongside a broad service menu (mowing, fertilizing, bed weed control, leaf removal, aeration, snow, mosquito and tick control, pest control, Christmas lights, mulch, irrigation). | Program steps: Newton's five-application basic program, Happy Lawns six-step, Lawnscape five-step, Yardworx six-step fertilizing | The businesses' own website statements, captured 2026-09-25. Contents and promises were not independently verified; only some businesses' websites were captured. |
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| Published service menus split by customer type and specialty: Batenhorst states it serves residential and commercial properties and makes a same-day "make it right" promise, while B's Lawn Care and Sprinkler Repair lists commercial lawn care plus sprinkler repair; Newton's is focused on fertilizer, weed control, aeration and overseeding. | Three captured sites with stated segment or specialty focus | Business websites (Newton's, B's Lawn Care and Sprinkler Repair, Batenhorst). Stated service areas and remedy promises are self-reported and unverified. |
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| Demand in the supplied keyword set totals 230 monthly searches, led by "landscaping near me" at 90/mo and "lawn care near me" at 50/mo, with "lawn aeration near me" at 30/mo and "lawn mowing near me" at 20/mo; "excavation near me", "landscape design near me", "lawn fertilization near me" and "yard cleanup near me" are each 10/mo. | 230 monthly searches across 8 supplied terms | Keyword Planner monthly estimates for a fixed set of eight terms. These are not counts of people or customers and do not represent the full range of searches customers make. |
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| First places in the sampled searches went to narrower specialists rather than the visibility leader: Newton's Lawn Care was shown first for "lawn fertilization near me", Poese's Roots for "landscape design near me", and Brandt Excavating for "excavation near me", while Yardworx held the highest overall top-three share (35%) without a first place. Lawn Pro Mowing ranks third overall with a top-three share of 22.5%, 2 reviews and no website listed. | 3 recorded first-place terms; Yardworx top-three share 35% with no first place | Only a handful of terms had a recorded first-place business. Sampled rank is not a market-wide ranking and says nothing about workmanship, price or service quality. |
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| Among the top ten businesses, Lawn Pro Mowing and Liberator Lawn Care have no website listed and Av Lawn Care's website was not captured; Holz Lawn and Landscaping (top-three share 5%) is the only observed unclaimed listing. | 2 top-ten businesses with no website listed; 1 website not captured; 1 unclaimed listing in the observed set | Observed listings and captured websites as of the measurement dates. "No website listed" and "website not captured" are different states. Having or lacking a website is not evidence of service quality. |
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