Original research
Shower door shop market study: Franklin, TN
Measured Maps visibility, reviews and search demand for glass and shower door businesses in Franklin, Tennessee — captured 2026-08-10.
- Key findings
- 6
- Method steps
- 5
- Sources
- 9
- Owner implications
- 5
This study covers 375 businesses observed in the Franklin, TN market set for shower door shop searches, captured 2026-08-10. It reports measured Maps visibility for 25 ranked businesses, Keyword Planner monthly search estimates for six phrases, and what the businesses state on their own websites (captured 2026-09-25). The 375 observed businesses include every business in the market set, not only shower door specialists. Visibility rank here is measured position in sampled searches, not a market-wide ranking, and it says nothing about workmanship, price or service quality.
The evidence
Key findings
The observed market contains 375 businesses, of which 363 are rated, with an average rating of 4.56; 95% of listings were claimed and 324 have a website.
- Number
- 375 businesses; 363 rated; 4.56 average rating; 95% claimed; 324 with a website
- Basis
- Every business observed in the Franklin market set, captured 2026-08-10. The count and average cover the whole market set, not just shower door specialists.
Sampled search demand is split across several glass trades: six phrases each carry an estimated 10 monthly searches, 60 monthly searches in total, and only one of them ("shower door installation near me") is specifically about shower doors. The other phrases are "custom mirrors near me", "mirror installation near me", "glass cutting near me", "glass replacement near me" and "window glass replacement near me".
- Number
- 6 phrases at 10 monthly searches each; 60 monthly searches total; 1 phrase specific to shower doors
- Basis
- Keyword Planner monthly search estimates for six grouped phrases. Volumes are per phrase and are not summed beyond the reported total of 60.
Method
How the study was built
- 01
Market figures (375 businesses, 363 rated, 4.56 average rating, 95% claimed, 324 with a website) describe every business observed in the market set, captured 2026-08-10.
- 02
Visibility figures are share of sampled searches in which a business appeared in the first three results. The ranking sample contains 25 businesses; median review counts refer only to those 25.
- 03
Search figures are Keyword Planner monthly estimates per phrase. Volumes are shown per phrase and are not summed beyond the reported total of 60 monthly searches. They are search estimates, not people or customers.
- 04
Website disclosures describe what each business states about itself on its own site, captured 2026-09-25. Nothing stated there was independently verified.
- 05
Which businesses offer shower enclosures is taken from what their own websites state, not verified service records.
What it means
One business, Lewis Glass, appeared in the first three results in 100% of sampled searches and was shown first for five of the six measured phrases; the nearest measured challenger, Quality Glass Services, reached the first three in 63.3% of sampled searches.
For owners
What to act on
Being listed and claimed is table stakes in this market (95% claimed), so profile claiming is unlikely on its own to win a job; test which profile attributes (photos of enclosures, service labels, hours) actually move enquiries. Hypothesis to test: a shop serving mirrors, glass cutting and shower doors may capture more of the small local search pool than one advertising shower doors only. Five of the six measured phrases are not about shower doors, and the reported pool is 60 monthly searches. Hypothesis to test: labelling shower enclosure work explicitly in the profile and on the website may help a specialist stand out in results that are otherwise filled with adjacent trades. Hypothesis to test: publishing hours, warranty terms, and the measuring and installation process could differentiate a shop here, since few of the captured sites state them and none state shower door prices. Hypothesis to test: chasing review volume alone may not change sampled visibility here; pairing review requests with detailed service feedback could be worth testing. The median review count of the ranked rest (69) exceeds that of the ranked top three (64).
For customers
What to notice
A Franklin customer searching for shower door work is looking at a results set where only three of the 25 ranked businesses present shower enclosure work on their own sites; the rest are window replacement, auto glass, tinting, remodeling, flooring, insulation and collision businesses. Only one of the six measured search phrases is specifically about shower doors, so a customer searching "glass cutting near me" or "custom mirrors near me" is comparing shops across several glass trades, not only shower door specialists. No captured website in this evidence states shower enclosure prices; the only published starting price among captured sites is for Window Genie's cleaning services (starting at $135). Customers must request quotes for enclosure pricing. Disclosure varies: one captured site states showroom hours and contact details, another states its measuring and installation process and a workmanship warranty, another states free in-home consultations and financing. A customer comparing shops will find different terms published on each site.
Questions
Frequently asked
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