Original research
Franklin, TN Shower Door Installation: 16 Businesses Compete for 10 Searches a Month
Maps visibility, review counts, websites and disclosure gaps measured 2026-08-10 for the query "shower door installation near me."
- Key findings
- 8
- Method steps
- 5
- Sources
- 9
- Owner implications
- 8
One keyword was measured for Franklin, Tennessee: "shower door installation near me," at an estimated ten monthly searches. Sixteen businesses appeared in the sampled results, all sixteen are rated, and the market average rating is 4.63. Lewis Glass was shown first for the phrase and appeared in the first three results in every sampled search. Ownership of the listing is nearly universal (94% claimed), so claim status alone separates almost no one.
The evidence
Key findings
The measured demand for this service in Franklin is small and concentrated in a single phrase: "shower door installation near me" carries an estimated ten searches a month, and no other phrase was measured. Lewis Glass was shown first for that phrase and appeared among the first three results in 100% of sampled searches.
- Number
- 10 searches/mo; 1 measured keyword; top-3 share 100%
- Basis
- Keyword Planner monthly estimates; sampled Maps results, 2026-08-10
The market has sixteen businesses in it, all sixteen are rated, the market average rating is 4.63, 94% of listings are claimed, and thirteen of the sixteen have a website.
- Number
- 16 businesses; 16 rated; 4.63 average rating; 94% claimed; 13 with website
- Basis
- Listing-level measurement, 2026-08-10
Method
How the study was built
- 01
Population: the 16 businesses appearing in sampled Maps results for "shower door installation near me" in Franklin, TN.
- 02
Measurement date: 2026-08-10; website captures dated 2026-09-25.
- 03
Top-3 share is the percent of sampled searches in which a business appeared in the first three results.
- 04
Search volume figures are Keyword Planner monthly estimates for the one measured keyword.
- 05
Seven websites were captured; captures were of homepages and contact pages.
What it means
The measured demand behind this market is one phrase worth an estimated ten searches a month, and the fifteen businesses that are not Lewis Glass are competing for a pool that small even though 94% of listings are already claimed.
For owners
What to act on
If you are not Lewis Glass, the gap to close in sampled visibility is real but the demand pool behind it is small (about ten searches a month on the measured phrase), so visibility work alone is unlikely to move bookings much; test this before investing heavily. Claiming your listing is table stakes in this market (94% claimed), so ownership of the listing should not be treated as a marketing achievement; test whether content completeness on the listing moves calls. If you sit below the rest-of-market median of 23 reviews, closing the count gap is a hypothesis to test (for example by asking satisfied customers to review), not a promised route to more work; verify with your own lead data. A basic site that states your measuring and installation process appears to be a differentiator against three of the five most visible competitors who publish none; whether adding one increases calls is a hypothesis to test with tracked numbers. The query pulls in adjacent trades, so a specialist glass shop may be competing for attention with remodelers and multi-line retailers rather than only with other glass shops; test whether messaging that stresses dedicated shower-door work improves qualified calls. Publishing process detail (as Craftsman does with its estimate steps) and hours (as Genesis does) is comparatively rare here and may make a quote request easier to convert; whether publishing actual price ranges or warranty terms increases leads is a hypothesis to test, not a guaranteed result. Promoting a warranty without publishing its terms may leave an opening for a competitor who does publish terms; testing a page that states duration, coverage and exclusions is a proposal, not a promised outcome. A business can hold strong sampled map visibility while publishing little about the service itself on the page searchers land on; testing a shower-enclosure page that explains measuring, glass options and warranty is a hypothesis to check against your own enquiry quality.
For customers
Questions
Frequently asked
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