Article
Test Matched Horizontal and Vertical Video in Demand Gen
August 2026: Test 2 video orientations in Demand Gen with a consistent offer and audience, comparing delivery, engagement and conversions.
Owners of independent local service businesses in the United States
- Supporting sections
- 3
- Questions answered
- 3
- Research captured
- 2026-10-11
A horizontal video and a vertical video can give your local service business a practical format comparison in Demand Gen. The proposed test is to create matched versions for one eligible campaign, keep the offer and audience consistent where practical, and compare delivery, engagement and conversion metrics before expanding the approach.
The August 2026 update concerns Multimodal Video Creation in Google Ads Asset Studio and a workflow for creating both orientations for Demand Gen inventory. General availability and the described workflow remain unconfirmed as of October 11, 2026. Check availability before planning production around the feature.
For an owner working with an agency, the practical question is whether comparable assets can be prepared within one production workflow, making a test of the two orientations more practical.
The argument
The thesis
Test matched horizontal and vertical assets in one eligible Demand Gen campaign, with a consistent offer and audience where practical. Compare delivery, engagement and conversion metrics before expanding, and confirm the Asset Studio workflow is available before relying on it.
The August Asset Studio update
The August 2026 update concerns Multimodal Video Creation in Asset Studio: creating horizontal and vertical video assets in one workflow for Demand Gen inventory. General availability remains unconfirmed as of October 11, 2026.
Before making this workflow part of your campaign plan, confirm that it is available for the eligible campaign you intend to test.
What the workflow could mean for your business
For an independent local service business, the potential benefit is preparing comparable assets for different orientations within one production workflow. An agency could use that workflow to make testing each format more practical.
That production benefit does not establish which orientation will perform better. The proposed comparison uses delivery, engagement and conversion metrics to assess the matched assets before expanding the approach.
Run the matched video test
1. Choose one eligible Demand Gen campaign for the comparison.
2. Create matched horizontal and vertical video versions. Confirm availability before depending on the Asset Studio workflow.
3. Keep the offer and audience consistent where practical, so the versions remain comparable.
4. Compare delivery, engagement and conversion metrics for the two orientations before expanding the approach.
Takeaway
Start with one eligible Demand Gen campaign and matched horizontal and vertical videos. Keep the offer and audience consistent where practical, then compare delivery, engagement and conversion metrics before expanding. For a local business working with an agency, preparing both orientations within one workflow could make this comparison more practical. Confirm that the Asset Studio feature is available before depending on it for production.
Questions
Frequently asked
What should stay consistent between the videos?
Which metrics should I compare?
Can I rely on the Asset Studio workflow being available?
Sources
1 sources, captured 2026-10-11 · show· hide
Vendor pages change. Figures are as published on the capture date; confirm before deciding.