Google Business Profile Address Checklist for Service-Area Businesses
A policy-based checklist for service-area businesses deciding whether to show or hide a Google Business Profile address, using retained Google support excerpts only.
Your checklist
The short answer
Google’s retained guidance says address display on a Business Profile is public, service-area businesses can choose to hide their address and show a service area instead, and verification requires a complete street address that Google can find. Google also says only business owners or authorized representatives may manage the profile, and a remote P.O. box or mailbox address is listed as an example of ineligible business address setup. These excerpts do not establish current policy beyond the retained excerpts, do not prove any specific business’s eligibility, and do not speak to rankings or service quality.
These historical policy excerpts were captured on September 13, 2026; current policy was not rechecked.
Check whether your business type supports hiding the address
Google’s retained address guidance says the address on a Business Profile is public.
It also says you should only choose not to show your address if your business is a service-area business.
If you hide the address, the profile will only show the service area instead.
1 supporting sources
Check whether the verification address is complete and findable
Google’s retained guidance says that to verify a business, you should enter a business address that Google can find.
It also says to enter a complete street address.
This is a verification requirement in the excerpt, separate from whether the address is later shown publicly.