What changes with Gemini Omni in Asset Studio?

It uses a business URL, marketing brief and uploaded reference assets to coordinate text, image and video production. Its image-to-video workflow offers three creative narratives and scene-by-scene storyboard refinement.

What does Gemini Omni mean for my video ads?

You can turn an image into a video ad for multiple channel placements. Select creative sources and an aspect ratio, describe the video in a text prompt, choose a narrative and refine the storyboard. You can download the result or upload and save it to your YouTube channel.

How closely can the video follow my brand?

Google says Gemini Omni uses brand guidelines covering fonts, hex codes, logo rules and visual style, and maintains cohesive lighting, product angles and tone across assets. Upload current guidelines and reference materials, then review each generated scene against your brief.

Which video formats can I create?

Asset Studio supports vertical 9:16 for Shorts, horizontal 16:9 and square 1:1. Google recommends using both horizontal and vertical videos across Google and YouTube ad placements.

Is Gemini Omni video creation free in Google Ads?

Google describes the multimodal capabilities as a free feature inside Google Ads, rolling out globally. The proposed campaign pilot still uses a defined test budget.

How should a local service business test it?

Create one video using approved images and brand guidelines. Review each scene and placement format, then compare production time and campaign performance with an existing creative under a defined test budget.

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Google Ads adds image-to-video creation with Gemini Omni

October 2026: Google Ads offers 3 video narratives with Gemini Omni. See what changes and how to test one ad against existing creative.

Owners of independent local service businesses in the United States

Supporting sections: 6
Questions answered: 6
Research captured: 2026-10-11

Google Ads is adding image-to-video creation powered by Gemini Omni inside Asset Studio. The capabilities are rolling out globally as a free Google Ads feature, giving businesses another way to turn existing images into video ads for Google and YouTube campaigns, including Demand Gen.

Google’s September 28, 2026 announcement describes a workflow that combines reference images, a creative brief and brand guidelines. You choose from three creative narratives, then refine the storyboard scene by scene. For a local service business with approved images already available, the practical next step is a small production and campaign test.

What changes inside Google Ads Asset Studio

Gemini Omni moves Asset Studio beyond text prompts alone. Google says it can understand a business URL, a marketing brief, product shots, video clips and other uploaded reference assets. It brings text, image and video production into one coordinated workflow.

For image-to-video creation, you start with creative sources, such as images from specific ads, and choose a video aspect ratio. A text prompt supplies the creative brief. Asset Studio then offers three creative narratives, followed by a storyboard you can refine one scene at a time.

Google announced the feature in September 2026 as the first installment of Creative Drops, a series of AI creative product updates and playbooks from its product teams. Asset Studio Product Manager Mindy Lin explained the workflow in the announcement dated September 28, 2026. As of October 11, 2026, Google described the multimodal capabilities as rolling out globally as a free feature inside Google Ads.

Give the tool a clear brief and useful reference images

For a local service business, existing approved images provide a starting point for testing a video ad. The brief should specify the tone, theme, products and overall branding you want the video to reflect. Generated assets still need review against that brief.

Google recommends strong reference material. Its examples include four to five real product shots from different angles, realistic backdrops that the output should resemble, and a company work uniform with its logo. It advises supplying more reference material to guide the output.

You can return to the workflow to upload different references or modify the original prompt. That makes the initial generation a draft you can revise as you check whether the scenes match your business and intended creative.

Brand guidelines and scene consistency

Asset Studio supports brand guidelines covering fonts, hex color codes, logo rules and visual style. Google says Gemini Omni evaluates those elements of a brand’s identity and uses multimodal context to keep lighting, product angles and tone cohesive across text, image and video assets.

Google recommends uploading a brand guidelines PDF that reflects the business’s current identity. It lists evergreen colors, updated logos, brands, patterns, textures and examples of the brand at its best as useful reference material. The material does not all have to be in one PDF; Asset Studio also accepts reference materials in various formats.

For an independent service business, use approved images and current brand guidelines for the pilot. Review each generated scene against the creative brief before using the video in a campaign. Google’s stated brand and consistency capabilities do not remove that review step.

Video formats and where the finished asset goes

Gemini Omni can turn an image into a video ad for multiple channel placements. Asset Studio supports vertical, horizontal and square aspect ratios. Google says its video stories are structured around YouTube’s ABCD creative framework for viewer retention.

Google recommends using both horizontal and vertical videos for variety and reach across Google and YouTube ad placements. For the pilot, review the video in each placement format you intend to use.

Once the storyboard is ready, you can download the finished video for later use or upload and save it to your YouTube channel. Google names Google and YouTube campaigns, including Demand Gen, as uses for the assets.

Aspect ratios available in Asset Studio

Format	Aspect ratio	Placement detail
Vertical	9:16	Google identifies this format with Shorts.

How to create the pilot video

1. Select approved creative sources. Start with existing images, including images from specific ads if appropriate, and choose the video aspect ratio. Supply relevant reference material and current brand guidelines.

2. Write the creative brief as a text prompt. Be specific about the tone, theme, products and overall branding you want to see in the video.

3. Choose one of the three creative narratives. Use the narrative you prefer as the starting point for the storyboard.

4. Refine the storyboard scene by scene. Asset Studio allows individual scene edits. Return to the original prompt or upload different references when the result needs adjustment.

5. Review the finished video against the brief and each intended placement format. Then download it for later use or upload and save it to your YouTube channel.

Compare production time and campaign performance

Pilot one video using approved business images and brand guidelines. Review every scene and the placement formats before running it. Define the test budget, then compare the new video with an existing creative.

The comparison should cover both production time and campaign performance. A free creation feature provides another production option, but the useful result for your business is whether the workflow saves time and how the resulting ad performs within the planned test.

Proposed pilot comparison

Test element	Gemini Omni pilot	Comparison or review
Creative	One video made from approved images and brand guidelines	An existing creative

Google Ads adds image-to-video creation with Gemini Omni

Google Ads adds image-to-video creation with Gemini Omni

The thesis

What changes inside Google Ads Asset Studio

Give the tool a clear brief and useful reference images

Brand guidelines and scene consistency

Video formats and where the finished asset goes

Aspect ratios available in Asset Studio

How to create the pilot video

Compare production time and campaign performance

Proposed pilot comparison

Frequently asked

Sources