General Contractor Growth Checklist
Every contractor that dominates their market checks these 50 boxes. 5 critical phases, from building trust online to capturing every lead. Track your progress and know exactly what to fix first.
Ready to get started? Check out the full contractor growth engine to see how FlashCrafter handles all 50 items automatically.
Foundation - Professional Website & Business Basics
Build credibility and trust with a professional website and online presence
Professional Foundation
FlashCrafter builds your entire foundation in 48 hours: Professional contractor website, mobile optimization, SSL certificate, working contact forms, portfolio setup, and testimonial displays—free $1,500 value included. See website examples of what we create for contractors.
Skip This Section for $50/MonthGoogle Presence - Local Visibility
Dominate the Google Map Pack and local search results
Google Business Dominance
FlashCrafter optimizes your Google Business Profile completely: Full profile completion, service listings, photo uploads, weekly posting automation, review generation campaigns, and Q&A management—capturing 40-50% of your monthly leads.
Automate Google Presence for $50/MonthLocal SEO - Rank #1 in Your City
Build citation authority and location-specific relevance with complete local SEO
Local SEO Authority
FlashCrafter handles all local SEO citations and schema: NAP consistency verification, top directory submissions (Yelp, Angi, BBB, NARI, NAHB, Houzz), service area page creation, LocalBusiness schema implementation, and monthly location content—ranking you for '[city] general contractor'.
Rank #1 Locally for $50/MonthLead Generation - Capture Every Opportunity
Convert visitors into leads with automation and speed using our built-in CRM system
Lead Capture Engine
FlashCrafter includes HighLevel CRM with full automation: Lead capture forms on every page, live chat integration, click-to-call tracking, automated follow-up sequences, estimate request workflows, after-hours SMS responses, and lead source attribution—capturing every opportunity 24/7.
Get Complete CRM for $50/MonthReputation & Referrals - Build Trust at Scale
Build an unstoppable reputation and referral engine with advanced marketing strategy
Reputation System
FlashCrafter automates your reputation building: Automated review request campaigns (2 hours post-job), review response templates, referral tracking, customer follow-up sequences (1 week, 1 month, 6 months), and social proof widget displays—turning happy customers into marketing assets.
Automate Reputation for $50/MonthContractor Growth Questions
Common questions about completing this growth checklist
How long does it take to complete this 50-point checklist?
Most contractors complete this checklist in 90-180 days if doing it themselves: Foundation (2-4 weeks for website setup and business basics), Google Presence (1-2 weeks for GBP optimization but 3-6 months to accumulate 50+ reviews), Local SEO (4-8 weeks for citations and directory listings), Lead Generation (2-4 weeks for CRM and automation setup), and Reputation (ongoing, but 3-6 months to build review velocity and referral program). FlashCrafter accelerates this to 7-30 days by handling website, GBP optimization, citation building, CRM setup, and review automation—you just focus on delivering great work.
What's the most important item on this checklist?
Google Business Profile optimization (Section 2). 64% of contractor customers start their search with 'contractor near me' or '[city] general contractor' on Google. If you're not in the top 3 Google Map Pack results, you're invisible to most local customers. The trifecta that dominates local pack rankings: (1) 50+ five-star Google reviews with consistent new review velocity, (2) Complete GBP profile with weekly posts, 20+ photos, and accurate service listings, and (3) NAP consistency across all directories. Our <Link href="/contractors-marketing-growth-engine/local-seo" className="text-accent-vibrant hover:underline">complete local SEO system</Link> handles all three end-to-end.
How many leads should I expect after completing this checklist?
Most general contractors see 10-30 qualified leads per month after completing this checklist, with 20-30% converting to jobs (2-9 projects/month). Breakdown by source: Google Business Profile (40-50% of leads), Organic Google search (20-30%), Yelp/directories (10-15%), Referrals (10-20%), and Google Ads if running (20-40% additional). Lead volume depends on market size (more leads in metro areas), competition (differentiation matters), and service mix (kitchen remodels generate more leads than commercial TI). Our <Link href="/contractors-marketing-growth-engine/crm" className="text-accent-vibrant hover:underline">GoHighLevel CRM system</Link> with included lead tracking captures and organizes every source.
Do I need to hire a marketing agency or can I do this myself?
You CAN do this yourself, but it takes 10-20 hours/week for 3-6 months—time most contractors don't have while running jobs. DIY approach: Save money upfront but slow progress (website builders like Wix: $20/month but 40+ hours setup, citation building: free but 20+ hours manual work, review requests: free but requires discipline). Agency approach: Fast results but expensive ($2,000-$10,000/month retainers, 6-12 month contracts, no platform ownership). FlashCrafter middle ground: $50/month, done-for-you setup (free $1,500 value), automated execution, contractor owns the platform, no contracts. We complete this checklist in 7-30 days while you focus on bidding and building.
What if I'm already working with a marketing agency?
FlashCrafter complements or replaces traditional agencies depending on your needs. Complement scenario: Keep agency for specialized services (large-scale PPC, video production) while FlashCrafter handles website, CRM, and <Link href="/contractors-marketing-growth-engine/local-seo" className="text-accent-vibrant hover:underline">local SEO automation</Link> ($50/month vs. $500-$2,000/month for those services alone). Replace scenario: Most contractors paying $2,000-$5,000/month for 'full service' agencies are overpaying for website hosting, basic SEO, and manual review requests—all automated by FlashCrafter for $50-$699/month with better <Link href="/contractors-marketing-growth-engine/crm" className="text-accent-vibrant hover:underline">CRM integration</Link>. Compare outputs: Agency delivers monthly reports, FlashCrafter delivers leads with full attribution. You own the platform, not rent it.
Let FlashCrafter Check Off This Entire List
This checklist shows you what contractors need to dominate their market. FlashCrafter does all 50 items for you. Professional website, Google Business optimization, local SEO, CRM automation, and reputation management for $50/month. No setup fees, no contracts, cancel anytime.
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