Complete Contractor Website Price Breakdown
What Should You ACTUALLY Pay for a Contractor Website?
General contractors face 5 website options with wildly different costs and outcomes. BuilderTrend charges $3,400-7,300/year. Agencies charge $8,600-21,600/year. Here's what you ACTUALLY pay (including all the fees they hide).
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Contractor Website Costs Compared
Real Year 1 costs including setup fees, monthly subscriptions, and hidden extras
| Option | Setup Cost | Monthly Cost | CRM Included | SEO Included | Year 1 Total |
|---|---|---|---|---|---|
DIY Website Builders (Wix, Squarespace, Weebly) | $0-50 | $20-50 | $240-600 + labor | ||
Freelance Web Designer (Upwork, Fiverr) | $1,500-4,000 | $75-200 | $2,400-6,400 | ||
Web Design Agency (Full service) | $5,000-12,000 | $300-800 | $8,600-21,600 | ||
Industry Platforms (BuilderTrend, Procore sites) | $500-2,000 | $150-500 | $2,300-8,000 | ||
FlashCrafter (All-in-one AI growth platform) | $0 | $199 | $2,388 |
Why the Huge Price Difference?
Traditional providers charge for separate services (website, CRM, SEO, automation, support) with setup fees, contracts, and hourly revision charges. FlashCrafter bundles everything into one $199/month subscription with no setup fees, no contracts, and unlimited updates included.
FlashCrafter vs. Industry Platforms
How FlashCrafter compares to BuilderTrend, Procore, and marketing agencies
BuilderTrend Website
Setup Fee
$1,000-2,500
Monthly
$200-400
Year 1 Total
$3,400-7,300
CRMYes (but costs $299+/mo)
SEOBasic only
Contract12-24 months
Procore Website
Setup Fee
$500-1,500
Monthly
$150-300
Year 1 Total
$2,300-5,100
CRMYes (but costs $375+/mo)
SEOLimited
ContractBundled with PM software
Marketing Agencies
Setup Fee
$5,000-15,000
Monthly
$500-1,500
Year 1 Total
$11,000-33,000
CRMSometimes
SEOYes (premium)
Contract6-12 months
Best Value
FlashCrafter
Setup Fee
$0
Monthly
$199
Year 1 Total
$2,388
CRMYes (Full CRM, fully configured)
SEOYes (full suite)
ContractNone (cancel anytime)
Save $1,700 - $32,400 in Year 1 vs. Competitors
Everything Included in $199/Month
No setup fees, no add-ons, no surprises. Here's what you get for $199/month flat.
Professional Website
- Contractor-specific templates
- Mobile-responsive design
- Unlimited pages (services, service areas, about)
- SSL certificate included
- Fast hosting (sub-2s load times)
- Custom domain
- Project portfolio showcase
- Service area mapping
- Before/after photo gallery
- License/insurance/bonding display
- Multi-service page structure
- Estimate request forms
CRM & Lead Management
- Full CRM, fully configured
- Multi-service lead tracking (kitchen, bath, additions)
- Automated follow-ups (SMS + Email)
- Project pipeline management (estimate to completion)
- Appointment scheduling 24/7
- Call tracking numbers
- Voice AI integration
- Review request automation
- Subcontractor coordination tools
- Missed call text-back (instant response)
- Client portal access
- Payment request automation
Marketing & SEO
- Google Business Profile optimization
- Local SEO ($500/mo value)
- On-page optimization
- Schema markup for contractor services
- Service-specific landing pages (50+ services)
- Analytics and reporting
- Review generation system
- AI-powered ad recommendations (Google & Meta)
- Multi-service keyword targeting
- Location-based SEO (all service areas)
- Cost calculator integration
- Licensing verification SEO
Support & Setup
- Expert setup assistance (free $1,500 value)
- Ongoing optimization
- 24/7 support access
- No long-term contracts
- Cancel anytime
- Free updates and features
- Training included
- Real humans, not chatbots
- Construction industry expertise
- Multi-service setup included
Hidden Costs They Don't Mention
Traditional contractor website providers charge extra for these features. FlashCrafter includes them all.
| Service | Typical Cost | FlashCrafter | Annual Savings |
|---|---|---|---|
| SSL Certificate | $50-200/year | Included | $200/year |
| Domain Registration | $15-50/year | Included | $50/year |
| Hosting | $15-120/month | Included | $1,440/year |
| CRM Software | $97-497/month | Included | $5,964/year |
| Email & SMS Automation | $30-300/month | Included | $3,600/year |
| Booking System | $30-100/month | Included | $1,200/year |
| SEO Tools & Services | $150-600/month | Included | $7,200/year |
| Call Tracking | $30-100/month | Included | $1,200/year |
| Website Updates/Revisions | $100-200/hour | Included | $2,500+/year |
| Review Management | $40-150/month | Included | $1,800/year |
$25,154+/year in Savings
All these services included in your $199/month subscription
Return on Investment
Your Website Pays for Itself with 1 Job
FlashCrafter costs $2,388/year ($199/month). Here's what 1 contractor job is worth.
Kitchen Remodel
Average Project Value
$25,000-$75,000
ROI
1 job pays for 42-125 YEARS
Bathroom Renovation
Average Project Value
$10,000-$30,000
ROI
1 job pays for 17-50 YEARS
Home Addition
Average Project Value
$50,000-$200,000+
ROI
1 job pays for 83-333+ YEARS
Basement Finishing
Average Project Value
$30,000-$75,000
ROI
1 job pays for 50-125 YEARS
1 Kitchen Remodel Can Pay for Years of FlashCrafter
Average kitchen remodel worth $25,000-$75,000. Your website costs $2,388/year. That's paid for with a single project. Most contractors close 20-100+ projects per year.
Get Your Contractor Website for $199/MonthFrequently Asked Questions
Everything you need to know about contractor website pricing
How much should I pay for a contractor website?
General contractor website costs vary widely. DIY builders cost $20-50/month but require 30-60 hours of your time and lack construction industry features like multi-service lead tracking. Freelancers charge $1,500-4,000 upfront plus $75-200/month but don't include CRM or automation. Industry platforms like BuilderTrend charge $200-400/month plus $1,000-2,500 setup fees, but total cost with project management software reaches $499-799/month. Agencies charge $5,000-12,000 upfront plus $300-800/month. FlashCrafter provides everything (website + CRM + SEO + automation) for $199/month with zero setup fees.
Are there setup fees with FlashCrafter?
No setup fees. We provide free setup (≈$1,500 value) including website configuration, Full CRM setup for construction projects, phone number integration, call tracking, SMS automation for estimates and project follow-ups, calendars, and Local SEO foundation for contractor keywords. You pay $0 upfront and just $199/month going forward.
What's included in the $199/month price?
Everything a general contractor needs: Professional contractor website (Professional templates), Full CRM, fully configured ($97-497/mo value), Local SEO automation for contractors ($500/mo value), AI-powered ad recommendations (Google & Meta), call tracking, SMS/email automation for project follow-ups, voice AI for after-hours calls, 24/7 online booking, review generation, multi-service lead tracking (kitchen, bath, additions, etc.), project pipeline management, analytics, support, free domain, free hosting, and free SSL certificate. Total value: $700+/month for just $199/month.
Can I cancel anytime?
Yes. FlashCrafter is month-to-month with no long-term contracts. Cancel anytime without penalties or cancellation fees. Unlike BuilderTrend, Procore, and most marketing agencies that require 12-24 month commitments, we earn your business every month by delivering results.
Do you charge extra for the CRM?
No. Full CRM, fully configured is included FREE in your $199/month FlashCrafter subscription. We fully configure it with your branding, project pipelines, estimate workflows, automated follow-ups for leads, call flows, and review funnels—ready to use from Day 1. BuilderTrend charges $299-499/month extra for their project management software. Procore charges $375-650/month extra.
What about SEO costs for contractors?
Local SEO for general contractors is included at no extra cost ($500/month value). This includes Google Business Profile optimization for 'contractor near me' searches, schema markup for construction services, service-specific landing pages (kitchen remodel, bathroom renovation, home additions, basement finishing, decks, etc.), on-page optimization, and analytics. Traditional construction marketing agencies charge $500-2,000/month for these same services.
How does FlashCrafter compare to BuilderTrend or Procore websites?
BuilderTrend websites cost $200-400/month plus $1,000-2,500 setup fees (Year 1: $3,400-7,300), and you're already paying $299-499/month for the project management software. Procore websites cost $150-300/month plus $500-1,500 setup (Year 1: $2,300-5,100), plus $375-650/month for the PM software. Both require 12-24 month contracts. FlashCrafter costs $199/month with $0 setup, includes Full CRM, has no contracts, and provides the same marketing features (Year 1: $2,388). You save $1,700-6,700 in Year 1 alone.
What's the ROI on a contractor website?
Your FlashCrafter website costs $2,388/year. A single kitchen remodel ($25,000-$75,000) can cover years of marketing. One home addition ($50,000-$200,000+) can cover even longer. Even a single bathroom renovation ($10,000-$30,000) can cover your subscription. Most general contractors generate 20-50 leads per month from their website, converting 10-25% to projects. The ROI is massive.
Can FlashCrafter handle multiple service types?
Yes. Unlike single-service websites (HVAC, plumbing), general contractors offer 50+ services (kitchen remodel, bathroom renovation, home additions, basement finishing, decks, roofing, siding, windows, etc.). FlashCrafter creates service-specific landing pages for all your offerings with local SEO for each service × location combination. The CRM tracks lead source by service type so you can optimize your best-performing services. This solves the 'niche includes everything and the kitchen sink' problem general contractors face.
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