Best CRM Software for General Contractors
Find the right customer relationship management tool for your construction business
We compared the top CRM platforms for general contractors based on project management, subcontractor coordination, budget tracking, and overall value. Whether you're running service work or managing complex builds, this guide will help you make the right choice.
Why General Contractors Need Specialized CRM Software
Running a general contracting business in 2025 requires juggling multiple moving parts. From coordinating subcontractors and tracking material deliveries to managing permits and keeping clients updated, the complexity can be overwhelming. The right CRM system helps you stay organized, maintain profitability, and deliver projects on time and on budget.
Generic CRMs like Salesforce or HubSpot simply were not built for construction businesses. They lack essential features like permit tracking, subcontractor management, and budget vs actual cost analysis. That is why we have evaluated the top CRM platforms specifically designed for general contractors to help you find the perfect fit.
Key Features to Look For in a Contractor CRM
When evaluating CRM software for your general contracting business, prioritize these essential capabilities:
- Multi-Trade Coordination: Manage multiple subcontractors across different trades with clear communication and scheduling.
- Project Timelines: Track milestones, dependencies, and critical path items to keep projects on schedule.
- Budget Tracking: Monitor costs in real-time against budgets with detailed cost codes and variance reporting.
- Permit Management: Track permit applications, approvals, and inspection schedules to avoid costly delays.
- Change Order Processing: Document and approve scope changes with full budget impact visibility.
Beyond these core features, modern contractors also benefit from integrated marketing tools. The best platforms now combine CRM functionality with website builders, local SEO optimization, and automated lead follow-up to help you not just manage projects but consistently win new business.
Compare the Top Options
We've evaluated each platform based on features, pricing, ease of use, and suitability for General Contracting businesses.
FlashCrafter
All-in-one website builder, CRM, and local SEO platform designed specifically for home service businesses. Get found online and convert more leads with AI-powered automation.
Starting at
$297/mo
Best For
General contractors who want a complete marketing and customer management solution without juggling multiple tools
Pros
- Website + CRM + SEO in one platform eliminates tool sprawl
- AI-powered lead capture and follow-up automation
- Built-in local SEO with Google Ads and GBP post scheduling
Cons
- Newer platform compared to legacy providers
- Best suited for businesses ready to invest in growth
Buildertrend
Construction-focused project management platform with comprehensive features for custom builders and general contractors. Industry leader for residential construction.
Starting at
$99+/mo
Best For
Custom home builders and residential contractors managing complex, long-term projects
Pros
- Robust project management with Gantt charts and timelines
- Client portal for transparent project updates
- Budget tracking with cost codes and change orders
Cons
- Steep learning curve for new users
- Mobile app performance issues reported
CoConstruct
Project management software designed for custom home builders and remodelers. Emphasizes client communication and financial tracking.
Starting at
$99+/mo
Best For
Custom home builders and remodelers focused on client communication and financial control
Pros
- Excellent client collaboration features
- Detailed budget and cost tracking
- Integrated selections and allowances management
Cons
- Limited subcontractor management compared to competitors
- Interface feels dated in some areas
Jobber
Field service management platform focused on scheduling, invoicing, and client management. Strong option for small service businesses.
Starting at
$39/mo
Best For
Small contracting businesses focused on service work rather than complex project management
Pros
- Affordable entry-level pricing
- Clean, modern interface
- Good client communication tools
Cons
- Limited project management features
- Basic subcontractor coordination
Houzz Pro
Business management software integrated with the Houzz marketplace. Combines CRM, project management, and lead generation for design-build professionals.
Starting at
$65/mo
Best For
Design-build contractors and remodelers who want Houzz marketplace integration
Pros
- Direct access to Houzz marketplace leads
- 3D visualization and design tools
- Integrated marketing and portfolio showcase
Cons
- Limited general contractor features
- Best suited for design-build firms
In-Depth Reviews
FlashCrafter: The All-in-One Growth Platform
FlashCrafter takes a different approach than traditional construction CRMs. Instead of just helping you manage existing projects, it focuses on helping you consistently attract and convert new leads while providing the CRM functionality you need to run your business.
Built on the powerful GoHighLevel platform, FlashCrafter combines a professional website builder, comprehensive CRM, and advanced local SEO tools into one integrated package. This means you get the benefits of multiple expensive tools without the complexity of managing integrations or the cost of separate subscriptions.
For general contractors, the AI-powered lead follow-up is a game-changer. When a potential client fills out your contact form at 10 PM, FlashCrafter automatically responds, qualifies the lead, and can even book consultation appointments on your calendar. No more losing projects to competitors who respond faster.
At $297 per month with no per-user fees, FlashCrafter delivers exceptional value for growing contracting businesses. The website alone would cost thousands through an agency, and the local SEO tools can replace expensive marketing retainers. The project management features handle the essentials without the complexity of construction-specific platforms.
Buildertrend: Construction Project Powerhouse
Buildertrend is the industry leader for residential construction project management. With comprehensive features for custom home builders and general contractors, it excels at managing complex, long-term projects from bid to completion.
The platform shines with its robust project management capabilities. Gantt charts, detailed scheduling, budget tracking with cost codes, and excellent client portals give you complete control. The daily logs and photo documentation features help you maintain detailed records for every project phase.
However, Buildertrend comes with a steep learning curve. Onboarding takes significant time, and the mobile app has received mixed reviews for performance. Starting at $99+ per month with per-user pricing, costs can escalate quickly for larger teams. For smaller contractors or those focused on service work rather than complex builds, Buildertrend may be overkill.
CoConstruct: Client Communication Focus
CoConstruct emphasizes client collaboration and financial tracking. The platform is particularly strong for custom home builders and remodelers who need to manage detailed client selections, allowances, and budget transparency.
The financial reporting capabilities are excellent, giving you detailed insights into project profitability. The selections management features help clients make finish choices while tracking allowances and upgrades. QuickBooks integration keeps your accounting synchronized.
The limitations become apparent with subcontractor management, which is less robust than competitors like Buildertrend. The interface, while functional, feels dated in some areas. Additional costs for advanced features can add up. Starting at $99+ per month, CoConstruct works best for firms where client communication and financial control are top priorities.
Jobber: Service-Focused Simplicity
Jobber offers an attractive entry point for small contracting businesses at just $39 per month. The platform provides clean scheduling, invoicing, and client communication tools that cover the fundamentals without overwhelming complexity.
For contractors focused on service work, repairs, and smaller projects, Jobber delivers good value. The online booking feature helps capture leads from your website, and the client hub gives customers a professional self-service experience. The modern interface is easy to learn.
However, Jobber lacks construction-specific features. There is no permit tracking, limited subcontractor coordination, and no built-in project management tools like Gantt charts or milestone tracking. As your business grows into more complex projects, you will likely outgrow Jobber and need to migrate to a more capable platform.
Houzz Pro: Design-Build Integration
Houzz Pro combines business management software with access to the Houzz marketplace, making it appealing for design-build contractors and remodelers who want integrated lead generation. The 3D visualization and design tools set it apart from pure CRM platforms.
The client collaboration features around design selections are strong, and the integrated portfolio showcase helps win new business. At $65 per month, the pricing is reasonable for the core features. The Houzz marketplace provides a potential lead source.
The drawbacks are significant for general contractors. Project management features are weaker than dedicated construction platforms. The Houzz marketplace has mixed reviews for lead quality, and you will pay for marketplace leads separately. This is best suited for design-build firms where aesthetics and client visualization are central to the business model.
Feature Comparison
See how each platform stacks up across key features.
| Feature | RecommendedFlashCrafter | Buildertrend | CoConstruct | Jobber | Houzz Pro |
|---|---|---|---|---|---|
Project Management Gantt charts, timelines, and milestone tracking | Basic | ||||
Subcontractor Coordination Manage and communicate with subcontractors | Limited | Basic | Basic | ||
Permit & Inspection Tracking Track permit applications and inspection schedules | |||||
Budget vs Actual Tracking Real-time cost tracking against project budgets | Limited | ||||
Material Procurement Track material orders, deliveries, and costs | |||||
Bid Management Create, send, and track project bids | Basic | Basic | |||
Google Ads Integration Campaign management, ads creatives, and performance tracking | |||||
GBP Posts & Scheduling Schedule and publish Google Business Profile posts | |||||
Client Portal Customer-facing portal for project updates and communication | |||||
Change Order Management Create and approve scope changes with budget impact | Limited | ||||
Website Builder Built-in professional website creation | Limited | ||||
Local SEO Tools Google Business Profile and local search optimization | |||||
AI Lead Follow-up Automated AI-powered lead nurturing and follow-up | Basic | ||||
Mobile App Field crew mobile application | |||||
QuickBooks Integration Sync with QuickBooks accounting | |||||
Daily Logs & Photos Document daily progress with photos and notes | Basic | ||||
No Per-User Fees Unlimited users without extra charges |
Pricing Breakdown
Understanding the true cost of contractor CRM software requires looking beyond the base price. Here is what you can expect to pay.
Entry Level ($39-65/mo)
Jobber and Houzz Pro basic plans work for small teams and service work but lack advanced project management features.
Mid-Range ($99-297/mo)
Buildertrend, CoConstruct, and FlashCrafter offer comprehensive features. FlashCrafter includes website and SEO tools.
Per-User Pricing
Most construction-specific platforms charge per user, which can add hundreds monthly for larger teams. Calculate total cost carefully.
Best Value
FlashCrafter at $297/mo with no per-user fees includes website, CRM, and SEO tools that would cost $500-1000+ separately.
FlashCrafter is the best CRM for general contractors who want to grow
Frequently Asked Questions
Can I switch CRMs without losing my project data?
Yes, most CRM platforms offer data import tools or migration assistance. FlashCrafter provides white-glove migration support to help you transfer client records, project history, and financial data from your existing system.
Do I need a separate website if I choose FlashCrafter?
No, FlashCrafter includes a professional website builder optimized for contractors. Your site is built with local SEO best practices and integrates directly with the CRM for seamless lead capture and follow-up.
How long does it take to implement a new CRM?
Implementation times vary significantly. Basic platforms like Jobber can be set up in a day, while Buildertrend typically requires 2-4 weeks. FlashCrafter aims for full setup within 2 weeks with dedicated onboarding support.
What integrations should I look for?
Essential integrations for contractors include QuickBooks or accounting software, payment processing, and document storage (like Dropbox or Google Drive). Marketing integrations for email, text messaging, and Google Business Profile are increasingly important for business growth.
Ready to Transform Your Contracting Business?
Join hundreds of general contractors who have streamlined their operations and accelerated growth with FlashCrafter. Start your free trial today and see the difference.