QA Review (Before Go Live)
No campaign goes live without passing our quality gate. Every element is reviewed against a structured checklist — tracking, budgets, targeting, page speed, ad compliance, and more. This final step exists because mistakes after launch cost real money.
What we check
Conversion Tracking Verification
Every conversion action is tested end-to-end — calls, forms, and bookings fire correctly before launch.
Budget Caps & Daily Limits
Spend controls are verified so campaigns never exceed approved budgets.
Negative Keyword Coverage
Irrelevant and wasteful search terms are blocked before they cost you money.
Landing Page Speed & Alignment
Pages load fast on mobile and deliver on the promise made in the ad.
Ad Copy Compliance & Policy
All ads comply with Google Ads policies to prevent disapprovals and account issues.
Geographic Targeting Accuracy
Ads show only in your service areas — not to people browsing from elsewhere.
Bid Strategy Configuration
Bid settings match the approved strategy and have correct constraints in place.
Want to learn more? Read our Conversion Tracking Guide to understand why accurate tracking is the foundation of campaign performance.
Ready to launch campaigns with confidence?
Schedule a Strategy Call