Home services playbook
Getting high-intent roofing customers in your local area
A practical playbook for US roofing company owners: where the demand is, what a lead costs, and the plays that turn local searches into booked estimates.
- Plays in this guide
- 8
- Plays with named tools
- 4
- Research sources
- 7
Homeowners in your market search for roofers with money in hand: 46% of Google searches carry local intent, 76% of local searchers visit a business within 24 hours, and 28% of local searches end in a purchase (Google, "Understanding Consumers' Local Search Behavior," reported by resonatingbrands.com). This playbook turns that demand into a sequence of actions you can run this quarter, with the cost benchmarks and the caveats that matter when you set a budget.