Restoration Company Marketing: What Channels Cost, What Google Allows, and Where the Numbers Disagree

Most restoration marketing advice reads the same: claim your Google Business Profile, run Google Ads, collect reviews, post on social. Very little of it tells you what a lead costs, what a reasonable budget looks like, which Google rules can get a listing suspended, or what you need to qualify for Local Services Ads. Of the eleven guides that currently turn up for this topic, almost none give a dollar figure for channel cost, and the one that does gives a number with no source.

This page pulls together the published numbers that exist, the primary rules from Google and the FTC, and the places where figures conflict. Cost data comes mostly from agencies and lead-generation vendors, so it is marketing-adjacent and should be treated as a range to test against your own account, not a benchmark. Where a figure is secondhand, uncited or contradicted by another source, the text says so.

The scope is practical: market conditions that shape demand, how customers pick a restoration company, what channels cost, what Google and the FTC require, and plays you can run this quarter. Everything is written for owners of independent US restoration companies who need to decide where the next marketing dollar goes and how to tell whether it worked.