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Law Firm Growth Checklist

30 Tactics to Scale Your Law Practice

Complete growth playbook for solo and small firm attorneys. Organized by stage: Capture (foundation), Dominate (growth), Scale (multi-attorney firm).

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30 Growth Tactics
3-Stage Framework
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Growth Checklist by Stage

Follow this framework to scale from solo attorney to multi-attorney firm

Stage 1: Capture

Foundation for solo attorneys and new practices (0-20 cases/year)

  • Launch bar-compliant website with instant lead response forms
  • Set up Google Business Profile with complete info and photos
  • Configure CRM to respond to leads in under 60 seconds
  • Create practice area pages (PI, criminal, DUI, family law)
  • Request reviews from every satisfied client via automated SMS
  • Join local bar association and legal directories
  • Set up call tracking to measure which marketing works
  • Publish attorney bio with credentials and case experience
  • Optimize for '[city] [specialty] lawyer' keywords
  • Enable 24/7 contact forms with mobile notifications

Stage 2: Dominate

Growth phase for established attorneys (20-50 cases/year)

  • Build 50+ Google reviews to dominate local pack
  • Publish case results (with disclaimers) to showcase expertise
  • Create location-specific landing pages for multi-location SEO
  • Launch Google Ads targeting high-intent legal searches
  • Build referral relationships with other attorneys (PI -> family law, etc.)
  • Automate referral thank-you campaigns via CRM
  • Track lead source ROI: Google Ads vs. Organic vs. Referrals
  • Optimize consultation-to-retainer conversion rate
  • Publish blog content targeting client questions (FAQ SEO)
  • Monitor competitor rankings and adjust SEO strategy monthly

Stage 3: Scale

Scaling to multi-attorney firm (50-100+ cases/year)

  • Hire intake specialist and automate lead routing in CRM
  • Create attorney team pages with individual bios and specialties
  • Build case pipeline dashboards to track progress at scale
  • Automate client communication (case updates, settlement milestones)
  • Expand to adjacent practice areas (PI + wrongful death, criminal + DUI)
  • Launch referral partner program with tracking and attribution
  • Optimize average case value and settlement timelines via analytics
  • Build email nurture sequences for long-term leads
  • Create local brand via community involvement and PR
  • Systematize review generation to maintain 100+ reviews

More Legal Marketing Resources

Complete your growth toolkit with these additional guides

Related LEGAL Resources

FlashCrafter Powers Every Stage

Every tactic in this checklist is built into FlashCrafter. Website, CRM, SEO, review automation, referral tracking—all for $50/month.

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