Page count
Copy and design run $200–$1,200 per page; copywriting alone is published at $200–$600 per page. On those rates, copy and design for a 20-page site and a 6-page site differ by roughly $2,800–$22,800. Practice-area depth adds $1,500–$12,000; a personal injury firm covering auto, truck, motorcycle, slip-and-fall, wrongful death, and product liability needs 6–12 pages. A 6–12 page personal injury site also carries the higher freelancer band of $5,800–$17,400. Sources: ProjectCostEstimator.com (2026); LawOnline.ca (March 2026); ProjectCostEstimator.com — Website Cost by Industry 2026.
Bar association compliance
$200–$2,500. Disclaimer copy and placement $200–$1,000; malpractice-carrier compliance review $0–$1,500. Named state regimes: California, New York, Texas, Florida (testimonials, case results, attorney advertising, "specialist" claims). Multi-state firms need different footers per state landing page. Source: ProjectCostEstimator.com (2026).
Accessibility (WCAG 2.2)
$600–$8,000 — audit and fixes $600–$3,500 for a small firm, $2,500–$8,000 for a mid-size firm. Bar associations increasingly expect WCAG 2.1 AA minimum, and New York's Bar notably flags ADA-deficient legal sites. Source: ProjectCostEstimator.com (2026).
Local SEO
$1,500–$6,000, plus $2,000–$7,000 for local SEO infrastructure. Published setup and ongoing split: $800–$3,000 setup and $300–$1,500 per month ongoing, covering Google Business Profile optimization per office, local schema, location pages per county or city, citation cleanup, and a review acquisition flow. Source: ProjectCostEstimator.com (2026).
Integrations and client tools
Secure document upload and e-signature: $400–$3,500, split as $15–$80/month SaaS plus $400–$2,000 integration, using ShareFile, Clio Manage portal, Filevine, or custom. Conflict check and matter intake wiring into Clio or PracticePanther: $1,500–$4,000 development (range listed as +$0–$4,000). Custom client portal: $5,000–$15,000. Custom intake form: $500–$1,500. Sources: ProjectCostEstimator.com (2026); LawOnline.ca (March 2026).
Brand, photography, and copy
Brand development or logo $1,000–$5,000; professional photography $500–$2,500; professional copywriting $200–$600 per page. Source: LawOnline.ca (March 2026).
Platform choice
Wix or Squarespace $12–30/month versus WordPress $50–500/month depending on hosting and support. Webflow $14–$49/month versus WordPress $5–$100+ per month. Sources: GetLawScale.com (published 2026-04-06, updated 2026-04-25); LegalPeel — WordPress vs Webflow for Law Firms (2026 guide).
Rush delivery
+20 to 50% above standard. Source: LawOnline.ca (March 2026).
