Roofers Marketing Software Comparison
Find the right marketing tools to grow your roofing business
We compared the top marketing platforms for roofers based on lead generation, reputation management, local SEO, and overall value. This guide helps you choose the best marketing software for your roofing company.
Why Roofers Need Dedicated Marketing Software
In 2026, homeowners find their roofers online whether searching for emergency storm damage repairs, getting quotes for roof replacements, or checking reviews before hiring. Your digital presence directly impacts how many leads you capture and how many jobs you book. The days of relying solely on yard signs, door knocking, and word-of-mouth are gone. Today, the roofer who shows up first in Google when a homeowner searches after a hailstorm is the one who books the inspection.
Roofing is a highly competitive and seasonal industry. Companies that invest in local SEO, showcase impressive before/after project photos, and respond quickly to storm damage inquiries consistently outperform those relying solely on door-to-door canvassing or word-of-mouth referrals. After a major storm event, the first 48 hours determine which roofers capture the bulk of insurance restoration leads. Without the right marketing tools, you are leaving thousands of dollars in potential revenue on the table every storm season.
The right marketing software helps you capture emergency repair leads 24/7, build credibility with visual proof of your work, and stay top-of-mind when homeowners need roofing services. Whether you focus on residential replacements, commercial roofing, or insurance restoration work, your marketing tools should support your specific business model and help you stand out in a crowded local market.
What Marketing Features Matter Most for Roofing Companies
When evaluating marketing software for your roofing business, prioritize these capabilities based on your growth stage and service mix:
- Local SEO and Google Business Profile: Homeowners search for roofers by location. Ranking in the local 3-pack for terms like "roof repair near me" or "storm damage roofer [city]" drives your highest-intent leads.
- Storm Damage Lead Capture: After hail, wind, or tornado events, search volume for roofing services can spike 500 percent or more. Your marketing tools should automatically capitalize on these surges with landing pages and ad campaigns.
- Reputation Management: Roofing is a high-trust, high-cost purchase. Homeowners check reviews extensively before choosing a contractor. Automated review collection and response tools are essential for building credibility.
- Before/After Photo Galleries: Visual proof of your work quality is the most powerful conversion tool for roofers. Professional photo galleries showcasing shingle replacements, metal roof installations, and storm damage repairs sell better than any sales pitch.
- AI-Powered Lead Response: The roofer who responds first typically wins the job. Automated follow-up systems that engage leads within minutes, even at midnight during a storm, dramatically increase your close rate.
- Google Ads for Roofing: Pay-per-click advertising for high-intent keywords like "emergency roof repair" and "roof replacement estimate" delivers immediate lead flow, especially useful during peak storm seasons.
Beyond these core capabilities, consider whether you need integrated scheduling for roof inspections, financing presentation tools to help homeowners afford new roofs, and email/SMS campaigns for seasonal promotions. The most complete platforms combine all of these into one system, eliminating the complexity and cost of managing five or six separate tools.
Compare the Top Options
We've evaluated each platform based on features, pricing, ease of use, and suitability for Roofers businesses.
FlashCrafter
All-in-one website builder, CRM, and local SEO platform designed specifically for home service businesses. Combines marketing automation with customer management for roofing contractors.
Starting at
$199/mo
Best For
Roofing contractors who want complete control over their marketing without agency fees
Pros
- Website + CRM + SEO + marketing automation in one platform
- AI-powered lead capture and follow-up for storm damage inquiries
- Google Ads management and GBP post scheduling included
Cons
- Newer platform compared to established roofing-specific tools
- Best suited for businesses ready to manage their own marketing
Roofr
Roofing-specific platform with instant satellite measurements, proposal generation, and CRM features. Focused on streamlining the roofing sales process.
Starting at
$89-399/mo
Best For
Roofing companies focused on streamlining estimates and proposals
Pros
- Instant roof measurements from satellite imagery
- Professional proposal and quote generation
- Material ordering integration
Cons
- Limited website and SEO capabilities
- Marketing features are secondary to sales tools
CompanyCam
Photo documentation platform for contractors. Captures and organizes jobsite photos with GPS tagging and team sharing features.
Starting at
$19-49/user/mo
Best For
Roofing companies needing professional photo documentation for insurance work
Pros
- Excellent photo organization and documentation
- GPS-tagged photos for insurance claims
- Before/after comparison tools
Cons
- No website builder or SEO tools
- Per-user pricing adds up for larger teams
JobNimbus
Roofing and exterior contractor CRM with project management, invoicing, and marketing automation features built for the roofing industry.
Starting at
$200-350/mo
Best For
Established roofing companies needing robust project and sales management
Pros
- Purpose-built for roofing contractors
- Strong project management features
- Insurance claim workflow support
Cons
- No website builder included
- Limited SEO and local search features
Scorpion
Full-service digital marketing agency specializing in home services. Offers website design, SEO, PPC, and social media management for roofers.
Starting at
$1,500-5,000+/mo
Best For
Large roofing companies with significant marketing budgets
Pros
- Done-for-you marketing services
- Dedicated account management
- Professional website design with storm damage focus
Cons
- Expensive monthly retainer fees
- Long-term contracts often required
In-Depth Reviews
FlashCrafter: Complete Marketing Stack for Roofers
FlashCrafter combines everything roofing contractors need to market their business effectively in one integrated platform. Instead of piecing together a website from one provider, SEO from another agency, Google Ads from a third vendor, and a CRM on top of all that, FlashCrafter delivers the complete stack in a single login. For roofers tired of juggling disconnected tools and paying multiple subscriptions, this consolidation alone justifies the switch.
The platform excels at local SEO optimization to capture storm damage searches and seasonal roofing queries. When a hailstorm hits your service area, FlashCrafter helps you appear in the local 3-pack for urgent searches. The AI-powered lead follow-up responds to inquiries instantly, even at 2 AM when a homeowner notices a leak during a rainstorm. This speed-to-lead advantage is critical in roofing, where the first contractor to respond typically wins the inspection appointment.
The built-in reputation management system automates review requests after every completed job, helping you build the 100-plus five-star reviews that convince homeowners to choose you over competitors. Professional before/after photo galleries showcase your best work, from three-tab shingle replacements to architectural shingle upgrades and standing-seam metal roof installations. These visual assets convert website visitors into leads at significantly higher rates than text-only pages.
Google Ads integration lets you launch targeted campaigns for high-intent roofing keywords within your service area. Whether you want to target "emergency roof leak repair" during storm season or "roof replacement estimate" year-round, the platform handles campaign setup, keyword targeting, and performance tracking. GBP post scheduling keeps your Google Business Profile active with seasonal content, project highlights, and promotional offers that improve your local search visibility.
At $199/month with no per-user fees, FlashCrafter costs a fraction of what you would pay for an agency while giving you complete control over your marketing. A comparable setup through separate tools would run $500 to $1,000 per month, and a full-service agency would charge $1,500 to $5,000. Your entire team, from sales reps to office managers to production crews, gets access without additional seat charges. You own your website, your data, and your customer relationships.
Roofr: Measurement and Proposal Specialist
Roofr has carved out a strong niche as the go-to platform for satellite-based roof measurements and professional proposal generation. For roofing companies that want to streamline the estimation process, Roofr delivers genuine efficiency gains. You can generate accurate roof measurements without climbing on the roof, create polished proposals in minutes instead of hours, and integrate material ordering directly with your supplier pricing.
The platform's CRM features are roofing-specific, tracking leads through inspection, estimate, and close stages that match how roofing sales actually work. Material calculation accuracy helps you avoid costly over-ordering or embarrassing shortages on job day. The supplier pricing integrations keep your estimates accurate as material costs fluctuate, which has been especially important given recent supply chain volatility in roofing materials.
However, Roofr is fundamentally a sales and estimation tool, not a marketing platform. There is no website builder, no local SEO optimization, and no Google Ads management. If a homeowner cannot find you in Google search results, it does not matter how polished your proposals look. You will need a separate marketing solution to generate the leads that Roofr helps you close, which adds complexity and cost to your overall technology stack.
Pricing starts at $89 per month for the basic plan and scales up to $399 per month for the full feature set including unlimited measurements and advanced reporting. Per-user fees apply, so a five-person sales team can push costs past $500 per month before you factor in the separate marketing tools you still need.
CompanyCam: Photo Documentation Excellence
CompanyCam has become the industry standard for jobsite photo documentation, and for good reason. In the roofing industry, where insurance claims depend on detailed photographic evidence and homeowners expect visual proof of damage and repair quality, CompanyCam delivers exactly what you need. Every photo is automatically GPS-tagged with location and timestamp data that insurance adjusters require.
The before/after comparison tools are particularly powerful for roofing contractors. You can create side-by-side views of damaged shingles versus the completed replacement, wind-lifted flashing versus the sealed repair, or deteriorated flat roof membranes versus new TPO installations. These visual comparisons serve double duty: they support insurance claim documentation and they become marketing assets that demonstrate your work quality to prospective customers.
Team collaboration features keep your entire crew connected. Inspection teams can upload damage photos from the roof in real time, office staff can organize documentation for insurance submissions, and sales reps can pull up project portfolios during homeowner presentations. The integration with major roofing CRMs like JobNimbus and AccuLynx means photos flow automatically into your project management system.
The significant limitation is that CompanyCam is purely a documentation tool, not a marketing platform. It does not generate leads, build websites, or improve your Google rankings. At $19 to $49 per user per month, a ten-person roofing crew could spend $200 to $500 per month on CompanyCam alone, and you still need separate solutions for every marketing function. Best used as a complement to a comprehensive marketing platform, not as a standalone solution.
JobNimbus: Roofing-Focused CRM with Marketing Add-Ons
JobNimbus was built specifically for roofing and exterior contractors, and that industry focus shows throughout the platform. The project management workflows mirror how roofing jobs actually progress, from initial lead through inspection, estimate, contract signing, material ordering, installation, and final payment. Insurance claim tracking is built into the core workflow, not bolted on as an afterthought.
The platform's strength lies in operational efficiency. Production boards give you a visual overview of every active job and its current stage. Automated task assignments ensure nothing falls through the cracks between sales and production teams. The invoicing and payment processing features eliminate the need for separate accounting integrations for basic billing, and the mobile app keeps field crews connected.
Marketing automation features are included but secondary to operations management. You get basic email campaigns and automated follow-up sequences, but there is no website builder, no local SEO tools, and Google Ads management requires third-party add-ons. For roofing companies that already have a strong website and SEO strategy managed elsewhere, JobNimbus provides solid operational tools. For companies that need to build their online presence from scratch, you will need a marketing-first platform.
Pricing runs $200 to $350 per month with no per-user fees, which is reasonable for the operational features you get. However, adding the marketing tools you still need (website, SEO, Google Ads) can push your total technology spend past $500 to $800 per month. The learning curve is moderate and full feature utilization typically requires several weeks of onboarding.
Scorpion: Full-Service Agency for Large Roofing Companies
Scorpion takes a fundamentally different approach from the other options on this list. Instead of giving you software to manage your own marketing, Scorpion is a full-service digital marketing agency that handles everything for you. They design your website, manage your SEO, run your Google Ads campaigns, create your social media content, and provide a dedicated account manager to coordinate it all.
For large roofing companies with substantial marketing budgets and no interest in managing their own digital presence, Scorpion delivers genuine expertise. Their team understands the roofing industry and knows how to create storm damage landing pages, optimize for seasonal roofing keywords, and manage PPC budgets during high-demand periods after major weather events. The dedicated account manager becomes an extension of your team and can execute quickly when a storm hits your service area.
The major drawbacks are cost, control, and ownership. At $1,500 to $5,000 or more per month, Scorpion costs ten to thirty times more than self-service marketing software. Long-term contracts are typically required, often 12 to 24 months. You have limited control over day-to-day marketing decisions and may need to wait for your account manager to implement changes. Most critically, you do not own your website. If you ever leave Scorpion, you start from scratch.
For roofing companies doing $5 million or more in annual revenue with healthy margins, the agency model can work well. For the vast majority of roofing contractors, however, the cost is prohibitive and the lack of ownership creates long-term risk. A platform like FlashCrafter delivers comparable marketing capabilities at a fraction of the cost while keeping you in control of your digital assets.
Feature Comparison
See how each platform stacks up across key features.
| Feature | RecommendedFlashCrafter | Roofr | CompanyCam | JobNimbus | Scorpion |
|---|---|---|---|---|---|
Website Builder Built-in professional website creation optimized for roofing contractors | Agency-built | ||||
Local SEO Tools Google Business Profile optimization and local search ranking tools | Basic | ||||
Google Ads Management PPC campaign creation, optimization, and performance tracking | Add-on | ||||
Review Management Automated review requests, monitoring, and response tools | Basic | ||||
GBP Post Scheduling Schedule and publish Google Business Profile posts automatically | |||||
Photo Documentation Before/after project photo galleries with GPS tagging | Limited | ||||
Roof Measurements Satellite-based roof measurements and aerial imagery integration | Integration | ||||
AI Lead Follow-up Automated AI-powered lead nurturing and instant response | Basic | ||||
CRM Included Built-in customer relationship management and pipeline tracking | |||||
Insurance Workflow Claims documentation, tracking, and approval workflow support | Basic | ||||
Storm Damage Lead Capture Automated lead generation targeting post-storm repair searches | |||||
Email & SMS Campaigns Send targeted marketing campaigns via email and text message | Basic | ||||
Online Booking Customer self-service inspection and estimate booking | Limited | ||||
No Per-User Fees Unlimited team members without extra charges | |||||
Own Your Website Full ownership and control of your roofing website | N/A | N/A | N/A | ||
Referral Program Tools Track and reward customer referrals automatically | Basic | ||||
Social Media Management Schedule and publish posts across social platforms |
See How FlashCrafter Works for Roofers
Get a personalized walkthrough of the complete marketing platform built for roofing contractors. See how local SEO, AI lead follow-up, and reputation management work together to grow your business.
Pricing Breakdown: What Roofers Actually Pay
Understanding the true cost of roofing marketing software requires looking beyond the base subscription price. Here is what you can expect to pay across different approaches.
All-in-One Platform ($199/mo)
FlashCrafter includes website, CRM, local SEO, Google Ads, AI lead follow-up, and reputation management. No per-user fees for your entire team.
- Annual cost: ~$2,388
- Additional tools needed: None
- Team access: Unlimited users
Sales-Focused Tool ($89-399/mo)
Roofr provides measurement, proposal, and basic CRM tools. You still need a separate website, SEO, and marketing platform.
- Annual cost: $1,068-$4,788
- Additional tools needed: Website + SEO + Ads
- True annual cost with add-ons: $4,000-$8,000+
Documentation + CRM Stack ($200-400/mo)
Combining CompanyCam ($19-49/user/mo) with JobNimbus ($200-350/mo) covers operations but lacks marketing tools.
- Annual cost: $5,000-$10,000+ (for 5-person team)
- Additional tools needed: Website + SEO + Ads
- True annual cost with add-ons: $8,000-$15,000+
Full-Service Agency ($1,500-5,000+/mo)
Scorpion and similar agencies handle everything but charge premium rates. Long-term contracts and no website ownership.
- Annual cost: $18,000-$60,000+
- Contract: 12-24 months typically
- Website ownership: Agency retains ownership
The DIY Multi-Tool Approach: Hidden Costs Add Up
Many roofers try to piece together individual best-of-breed tools. Here is what that actually costs:
Which Marketing Software Fits Your Roofing Business?
The right choice depends on your company size, service mix, and growth stage. Here is our recommendation for each scenario.
Solo Roofer or Small Crew (1-3 employees)
You handle residential roof repairs, small replacements, and maintenance. Your marketing budget is limited and you need to maximize every dollar. Word-of-mouth and Google are your primary lead sources, and you need a professional online presence to convert those searches into calls.
Biggest challenge: Getting found online when homeowners search for roofers in your area. You compete against larger companies with bigger budgets, so you need smart marketing tools that punch above their weight.
Best fit: FlashCrafter. The all-in-one platform gives you a professional website, local SEO, and lead follow-up without the complexity of managing multiple tools. At $199/mo with no per-user fees, it is the most cost-effective way to establish a strong online presence. You do not need Roofr's satellite measurements for simple residential work, and you certainly cannot afford an agency.
Growing Residential Crew (4-15 employees)
You run a growing residential roofing company with dedicated sales reps and production crews. You handle a mix of insurance restoration work after storms and retail roof replacements. Lead volume is increasing and you need systems to capture, qualify, and follow up without dropping the ball.
Biggest challenge: Converting more of the leads you generate into booked jobs. Response time matters enormously in roofing. When a homeowner requests three estimates, the first contractor who responds typically gets the appointment. You also need to build your review count to establish dominance in your service area.
Best fit: FlashCrafter + CompanyCam. FlashCrafter handles all marketing, lead capture, and CRM functions while CompanyCam provides the photo documentation your insurance restoration work demands. The AI lead follow-up ensures every inquiry gets an instant response, and the built-in review management helps you build the five-star reputation that wins competitive bids. Total monthly cost stays under $300 for the full stack.
Commercial Roofing Company (15+ employees)
You operate a larger roofing company handling commercial projects, multi-family buildings, and high-volume residential work. You have dedicated estimators, project managers, and multiple production crews. Marketing needs are sophisticated and may include targeting property managers, general contractors, and commercial building owners in addition to homeowners.
Biggest challenge: Managing complex, multi-phase projects while maintaining a steady flow of new leads across both residential and commercial channels. You need systems that scale across a larger team without per-user costs eating into margins.
Best fit: FlashCrafter + JobNimbus. FlashCrafter covers all marketing, lead generation, and online presence management. JobNimbus handles the operational complexity of production management, insurance workflows, and invoicing for your larger team. Both platforms offer no per-user fees, keeping costs predictable as your headcount grows. If you want completely hands-off marketing, Scorpion is an option, but expect to pay ten to twenty times more.
Roofing-Specific Integrations Compared
Beyond core marketing features, roofing contractors depend on specialized integrations for measurements, storm tracking, insurance workflows, and financing.
Measurement Integrations
Aerial roof measurement services like EagleView, Hover, and RoofSnap are essential for generating accurate estimates without climbing on every roof. This matters most for companies handling high volumes of estimates.
- Roofr: Built-in satellite measurements
- JobNimbus: EagleView and Hover integrations
- CompanyCam: No measurement tools
- FlashCrafter: Connects via API to measurement services
- Scorpion: No measurement integration
Storm Tracking and Weather Alerts
Storm tracking helps roofing companies capitalize on weather events by automatically triggering marketing campaigns and lead capture pages when hail, wind, or tornado events impact your service area.
- FlashCrafter: Storm landing pages and ad triggers
- JobNimbus: Basic weather data integration
- Roofr: No weather integration
- CompanyCam: No weather features
- Scorpion: Agency manages storm response campaigns
Insurance Claim Support
For insurance restoration roofers, claim documentation and workflow tools directly impact revenue. Proper documentation reduces supplement rejections and accelerates payment timelines from insurance carriers.
- JobNimbus: Full insurance claim workflows
- CompanyCam: GPS-tagged photo documentation
- Roofr: Claim documentation support
- FlashCrafter: Basic claim tracking in CRM
- Scorpion: No claim management
Financing and Payment Options
Offering financing can increase your average job value by 30 to 50 percent. Homeowners who cannot pay for a full roof replacement out of pocket will often proceed with financing options presented at the point of sale.
- FlashCrafter: Financing presentation via API integrations
- JobNimbus: Payment processing and basic financing
- Roofr: Payment tools in higher tiers
- CompanyCam: No payment or financing tools
- Scorpion: No financing features
Switching Marketing Platforms: What Roofers Need to Know
Worried about the disruption of changing marketing tools? Here is what a typical migration looks like and how to minimize downtime.
Setup and Data Migration
Import your customer database, set up your new website with your branding and project photos, and configure your Google Business Profile connection. FlashCrafter provides white-glove migration support to transfer contacts from your existing CRM.
Launch and Optimization
Go live with your new website and marketing automation. Set up Google Ads campaigns targeting your top roofing keywords. Configure AI lead follow-up sequences and automated review requests. Redirect your old website URLs to maintain SEO value.
Growth and Refinement
Monitor lead flow and campaign performance. Refine your local SEO settings and Google Ads targeting based on initial data. Train your team on the new platform. Cancel your old subscriptions once everything is running smoothly.
Common Migration Concerns
Will I lose my Google rankings?
No, when done correctly. Proper URL redirects preserve your SEO authority. FlashCrafter automatically sets up 301 redirects from your old pages to maintain search rankings.
What about my existing customer data?
All major platforms support CSV export. FlashCrafter imports customer records, job history, and contact details from any CRM that exports to CSV or has an API.
Can I keep my phone number?
Yes. Your business phone number is yours and can be ported to any platform. FlashCrafter supports number porting with zero downtime during the transfer.
How long until I see results?
Google Ads leads can start within days. Local SEO improvements typically show within 30 to 90 days. Most roofing companies see measurable lead increases within the first month.
FlashCrafter is the best marketing software for roofers who want results without agency fees
Frequently Asked Questions
What is the best marketing software for roofers in 2026?
FlashCrafter is the best all-in-one marketing software for roofers in 2026. It combines website building, CRM, local SEO, Google Ads management, AI lead follow-up, and reputation management in one platform designed for home service businesses. At $199/mo with no per-user fees, it delivers the most complete marketing stack at the most competitive price point for roofing contractors of any size.
How much does roofing marketing software cost?
Roofing marketing software costs range from $199/mo for all-in-one platforms like FlashCrafter, to $89 to $399 per month for specialized tools like Roofr, to $1,500 to $5,000 or more per month for full-service agencies like Scorpion. Using separate tools for your website, CRM, SEO, and advertising typically costs $500 to $1,000 per month combined, plus the time overhead of managing multiple platforms. The all-in-one approach saves both money and management complexity.
How do roofers get more leads online?
Roofers get more leads by optimizing their Google Business Profile for local searches, running Google Ads for high-intent keywords like "storm damage roof repair" and "roof replacement estimate," building location-specific landing pages for each city they serve, collecting five-star reviews consistently, and using AI-powered lead follow-up to respond to inquiries within minutes. The roofers who dominate their local market typically combine all of these strategies rather than relying on any single channel.
Do roofing companies need a CRM?
Yes, a CRM is essential for roofing companies to manage leads from multiple sources, track project status through inspection, estimate, and installation phases, automate follow-ups so no lead falls through the cracks, and maintain customer relationships for referrals and repeat business. All-in-one platforms like FlashCrafter include CRM functionality built in, eliminating the need for a separate CRM subscription and the integration headaches that come with it.
Is SEO worth it for roofing companies?
Absolutely. Local SEO is one of the highest-ROI marketing channels for roofers. Ranking in Google's local 3-pack for searches like "roof repair near me" or "storm damage roofer [city]" delivers consistent, high-intent leads at a lower cost per lead than Google Ads alone. The investment compounds over time as your rankings improve, unlike paid advertising where leads stop the moment you pause spending. Most successful roofing companies combine SEO with Google Ads for maximum visibility.
What is the difference between roofing marketing software and a marketing agency?
Marketing software gives you the tools to manage your own marketing at $199/mo to $400 per month, while agencies like Scorpion do it for you at $1,500 to $5,000 or more per month. Software offers more control, lower cost, and full ownership of your digital assets. Agencies provide hands-off management but typically require long-term contracts, give you less control over day-to-day decisions, and retain ownership of your website. For most roofing companies, modern all-in-one software delivers agency-quality results at a fraction of the cost.
How important are reviews for roofing companies?
Reviews are critical for roofing companies because roof work is a high-cost, high-trust purchase that homeowners research extensively before committing. A new roof can cost $8,000 to $25,000 or more, so homeowners want reassurance they are choosing a reliable contractor. Roofers with 4.5 or higher star ratings and 100-plus Google reviews consistently win more bids than competitors with fewer or lower-rated reviews. Automated review collection tools make it easy to build this social proof systematically after every completed job.
Related Roofing Resources
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Ready to Grow Your Roofing Business?
Join hundreds of roofing contractors who have streamlined their marketing and accelerated growth with FlashCrafter. Get the tools to attract more customers, showcase your work, and grow your roofing company on your terms.