Roofers Marketing Software Comparison
Find the right marketing tools to grow your roofing business
We compared the top marketing platforms for roofers based on lead generation, reputation management, local SEO, and overall value. This guide helps you choose the best marketing software for your roofing company.
Why Roofers Need Marketing Software
In 2025, homeowners find their roofers online whether searching for emergency storm damage repairs, getting quotes for roof replacements, or checking reviews before hiring. Your digital presence directly impacts how many leads you capture and how many jobs you book.
Roofing is a highly competitive and seasonal industry. Companies that invest in local SEO, showcase impressive before/after project photos, and respond quickly to storm damage inquiries consistently outperform those relying solely on door-to-door canvassing or word-of-mouth referrals.
The right marketing software helps you capture emergency repair leads 24/7, build credibility with visual proof of your work, and stay top-of-mind when homeowners need roofing services. Whether you focus on residential replacements, commercial roofing, or insurance restoration work, your marketing tools should support your specific business model.
Compare the Top Options
We've evaluated each platform based on features, pricing, ease of use, and suitability for Roofers businesses.
FlashCrafter
All-in-one website builder, CRM, and local SEO platform designed specifically for home service businesses. Combines marketing automation with customer management for roofing contractors.
Starting at
$50/mo
Best For
Roofing contractors who want complete control over their marketing without agency fees
Pros
- Website + CRM + SEO + marketing automation in one platform
- AI-powered lead capture and follow-up for storm damage inquiries
- Google Ads management and GBP post scheduling included
Cons
- Newer platform compared to established roofing-specific tools
- Best suited for businesses ready to manage their own marketing
Roofr
Roofing-specific platform with instant satellite measurements, proposal generation, and CRM features. Focused on streamlining the roofing sales process.
Starting at
$89-399/mo
Best For
Roofing companies focused on streamlining estimates and proposals
Pros
- Instant roof measurements from satellite imagery
- Professional proposal and quote generation
- Material ordering integration
Cons
- Limited website and SEO capabilities
- Marketing features are secondary to sales tools
CompanyCam
Photo documentation platform for contractors. Captures and organizes jobsite photos with GPS tagging and team sharing features.
Starting at
$19-49/user/mo
Best For
Roofing companies needing professional photo documentation for insurance work
Pros
- Excellent photo organization and documentation
- GPS-tagged photos for insurance claims
- Before/after comparison tools
Cons
- No website builder or SEO tools
- Per-user pricing adds up for larger teams
JobNimbus
Roofing and exterior contractor CRM with project management, invoicing, and marketing automation features built for the roofing industry.
Starting at
$200-350/mo
Best For
Established roofing companies needing robust project and sales management
Pros
- Purpose-built for roofing contractors
- Strong project management features
- Insurance claim workflow support
Cons
- No website builder included
- Limited SEO and local search features
Scorpion
Full-service digital marketing agency specializing in home services. Offers website design, SEO, PPC, and social media management for roofers.
Starting at
$1,500-5,000+/mo
Best For
Large roofing companies with significant marketing budgets
Pros
- Done-for-you marketing services
- Dedicated account management
- Professional website design with storm damage focus
Cons
- Expensive monthly retainer fees
- Long-term contracts often required
In-Depth Reviews
FlashCrafter: Complete Marketing Stack for Roofers
FlashCrafter combines everything roofing contractors need to market their business effectively in one integrated platform. At $50 per month with no per-user fees, it costs a fraction of what you would pay for an agency while giving you complete control over your marketing.
For roofers, the platform excels at local SEO optimization to capture storm damage searches, AI-powered lead follow-up that responds to inquiries instantly, and professional website galleries that showcase your best before/after transformations. The built-in reputation management helps you collect and display the reviews that convince homeowners to choose you over competitors.
Roofr: Measurement and Proposal Specialist
Roofr stands out for its satellite-based roof measurement technology, allowing you to generate accurate estimates without climbing on the roof. The proposal generation tools create professional quotes quickly, and material ordering integrations streamline operations.
However, Roofr focuses primarily on the sales and estimation process rather than marketing. You will still need additional tools for website creation, SEO, and lead generation. Best for companies that already have strong lead flow and need to improve their estimation efficiency.
CompanyCam: Photo Documentation Excellence
CompanyCam excels at organizing and sharing jobsite photos. GPS-tagged images, before/after comparisons, and team collaboration features make it invaluable for insurance restoration work where documentation is critical.
The limitation is that CompanyCam is purely a documentation tool. It does not help with marketing, lead generation, or SEO. Per-user pricing can add up for larger crews. Best used alongside a comprehensive marketing platform rather than as a standalone solution.
JobNimbus: Roofing-Focused CRM
JobNimbus was built specifically for roofing and exterior contractors. Its project management, insurance claim workflows, and invoicing features address the unique needs of roofing operations. Marketing automation is included but secondary to operations management.
The platform lacks website building and local SEO tools. You will need additional solutions for your online presence and Google visibility. Best for established roofing companies looking for operational efficiency who already have their marketing handled separately.
Feature Comparison
See how each platform stacks up across key features.
| Feature | RecommendedFlashCrafter | Roofr | CompanyCam | JobNimbus | Scorpion |
|---|---|---|---|---|---|
Website Builder Built-in professional website creation | Agency-built | ||||
Local SEO Tools Google Business Profile optimization | Basic | ||||
Google Ads Management PPC campaign creation and optimization | Add-on | ||||
Review Management Automated review requests and monitoring | Basic | ||||
GBP Post Scheduling Schedule Google Business Profile posts | |||||
Photo Documentation Before/after project photo galleries | Limited | ||||
Roof Measurements Satellite-based roof measurements | Integration | ||||
AI Lead Follow-up Automated AI-powered lead nurturing | Basic | ||||
CRM Included Built-in customer relationship management | |||||
Insurance Workflow Claims documentation support | Basic | ||||
No Per-User Fees Unlimited team members | |||||
Own Your Website Full ownership and control | N/A | N/A | N/A |
FlashCrafter is the best marketing software for roofers who want results without agency fees
Ready to Grow Your Roofing Business?
FlashCrafter gives you the tools to attract more customers, showcase your work, and grow your roofing company on your terms.