FlashCrafterComparison · Roofers
Compare lead follow-up, roofing workflows, billing terms and marketing add-ons.
For owners of independent local service businesses in the United States, especially roofing contractors comparing marketing and job-management software.
Roofing marketing software can connect an inquiry to sales follow-up, an estimate, a completed job and payment. These six platforms cover different parts of that process: roofing CRM, production management, in-home selling and marketing automation.
Choose JobNimbus for roofing CRM with a separate marketing offering, AccuLynx for roofing operations and supplier connections, or Roofr for measurements and proposals with unlimited users. Jobber fits businesses that prioritize booking, reminders and payment follow-up. Leap separates CRM from in-home sales tools, while ServiceTitan offers campaign attribution and purchased Marketing Pro tools alongside service operations.
Compare the subscription with the marketing add-ons, user allowances and accounting connections you need. Prices below reflect October 5, 2026; billing commitments and extra charges can change the total.
Shortlist
Best for roofing businesses seeking CRM, job boards and automated follow-up with a separate marketing offering.
Pricing Core Essentials, Pro, Premium and Enterprise prices are not disclosed. Separate Marketing Hub beta plans start at Base $499/month per location, Base Plus $999/month and Initiative $1,499+/month. Base has no long-term commitment; higher tiers have a three-month minimum. Usage and advertising spend are extra. Prices checked October 5, 2026.
Strengths
Watch for
Best for roofing contractors prioritizing estimating, production, material ordering and job finances.
Pricing Subscription prices are not disclosed on the plan-options page; Pro and Elite are custom-quoted. A separate official promotion states Essential starts at $250/month, but its date is unclear. Optional-feature fees are not disclosed. The official plan comparison states monthly subscriptions with no contracts. Checked October 5, 2026.
Strengths
Watch for
Best for roofers prioritizing measurements, proposals and job boards without per-seat charges.
Pricing Starter is $0/month. Essentials is $249/month or $209/month billed yearly; Scale is $349/month or $299/month billed yearly. Measurement reports cost extra on every plan. Measure+ displays $109–$169/month alongside conflicting annual labels. Lead-capture, website, receptionist and SMS add-ons have separate charges. Prices captured October 5, 2026. From $0/month.
Strengths
Watch for
Best for contractors choosing between customer/project management and dedicated in-home estimating and sales.
Pricing CRM Essential is $79/month for one user. CRM Team starts at $298/month including the first user, plus $99/month per additional user. SalesPro Premium starts at $750/month for 6 users; Enterprise pricing is not disclosed. All plans use one-year contracts paid monthly. Prices captured October 5, 2026. From $79/month.
Strengths
Watch for
Best for local service businesses prioritizing booking, quotes, reminders, follow-up and payments.
Pricing Core for 1 user is $49/month without commitment, $39/month with a 12-month commitment, or $29/month equivalent prepaid annually. Connect, Grow and Plus vary by user allowance and billing term. Marketing Suite is $99/month, AI Receptionist $29/month and Sales Pipeline $49/month; all three are included in Plus. Prices exclude applicable sales tax and were captured October 5, 2026. From $29/month billed annually.
Strengths
Watch for
Best for businesses seeking service operations with campaign revenue attribution and purchased marketing automation.
Pricing Base subscription prices are not disclosed; pricing is quoted per technician. Marketing Pro prices, implementation fees and contract minimums are not disclosed on the checked pages. Pricing checked October 5, 2026.
Strengths
Watch for
Side by side
| Marketing and lead follow-up | Roofing or job workflows | Accounting connections | Mobile access | Trial or free access | |
|---|---|---|---|---|---|
| JobNimbus | Separate Marketing Hub beta: answering, email/text follow-up, reviews and booking | CRM, boards, estimates, suppliers and payments | QuickBooks Desktop, Online and Server | Android and iPhone/iPad apps | 14-day trial; no credit card |
| AccuLynx | Optional texting; lead and messaging integrations | Roofing CRM, estimating, production, ordering and job finances | QuickBooks and Sage Intacct | Field app; Crew app is an add-on | Free-tier and trial terms not disclosed |
| Roofr | Instant Estimator, Sites beta and AI Receptionist add-ons; paid SMS | Measurements, proposals and boards; Scale adds crews and costing | QuickBooks beta on Scale; US-only; excludes Desktop | Browser-based mobile experience | Starter $0/month; limited document trials |
| Leap | CRM lead management, Angi intake and workflow automation | Separate CRM and SalesPro products | CRM connects with QuickBooks | CRM on Android and iPhone/iPad; SalesPro supports iOS field use | 14-day CRM Essential trial |
| Jobber | Connect follow-ups; Grow two-way SMS; Marketing Suite extra outside Plus | Booking, quotes, scheduling, invoices and payments | QuickBooks Online from Connect; no ongoing Desktop sync | Android and iPhone/iPad apps | 14-day Grow trial; no credit card |
| ServiceTitan | Campaign attribution; purchased Marketing Pro campaigns and reputation tools | Dispatch, estimates, invoices and payments | QuickBooks Desktop/Online, Sage Intacct and Xero | Mobile and Field apps on Android and iPhone/iPad | Free-tier and trial terms not disclosed |
Method
Compared lead capture, assigned follow-up, review requests and campaign attribution alongside estimating, production and payment workflows.
Used vendor-published pricing with billing commitments, user allowances, optional tools and usage charges checked October 5, 2026.
Flagged conflicting vendor billing labels and limits rather than selecting an unsupported figure.
Compared accounting, measurement, supplier and lead connections, including plan and geographic restrictions.
Used Capterra product ratings and review counts with their stated update dates; these reviews are not exclusively from US roofing owners.
Included recurring review complaints as reported experiences rather than independently verified defects.
Verdict
Choose around the workflow that needs improvement. JobNimbus combines roofing CRM with a separate marketing offering; AccuLynx focuses on roofing operations and connections; Roofr emphasizes measurements and proposals. Jobber fits booking and follow-up needs, Leap offers dedicated in-home sales tools, and ServiceTitan supports campaign attribution with purchased Marketing Pro automation.
Roofing CRM with marketing follow-up
JobNimbus
Its separate Marketing Hub beta includes answering, email/text automation, reviews, booking and lead assignment; budget for core software, usage and advertising separately.
Roofing operations and supplier connections
AccuLynx
Its roofing workflows connect estimating, production, material ordering and job finances, with documented measurement and supplier integrations.
Measurements and proposals
Roofr
It offers a free Starter tier and paid document workflows with unlimited users; measurement reports remain an additional cost.
Booking and automated follow-up
Jobber
Connect adds reminders and quote/invoice follow-ups, while Grow adds two-way SMS and workflow automation.
Dedicated in-home sales
Leap
SalesPro provides estimating, financing and CRM synchronization separately from Leap CRM; all plans require one-year contracts.
Campaign attribution and marketing automation
ServiceTitan
Its documentation covers campaign revenue attribution and Marketing Pro campaigns, reputation management and advertising attribution; request both subscription and add-on quotes.
Questions
Keep reading
Vendor pages change. Figures are as published on the capture date; confirm before deciding.