What does dental marketing software usually include?

The products compared here can include appointment reminders, online booking, recall and reactivation, patient messaging, forms, reviews, payments, and practice analytics. The mix depends on the vendor and package.

Do these products publish subscription prices?

Some do. Weave lists a $199/month base plan, and Solutionreach lists packages from $199/month billed yearly. Most others in this comparison do not disclose a vendor subscription starting price.

Can these tools connect to a dental practice management system?

Many list dental PMS integrations, but support varies by product, module, and system version. Check your exact PMS and confirm whether booking, forms, and payments write back as expected.

Are G2 ratings dental-only reviews?

No. The G2 snapshots include reviews across the industries shown on those product pages, so they are not dental-owner-only samples.

What should a practice check before using automated patient marketing?

Confirm how the system handles patient communication preferences, protected health information, and any required business associate agreement. Appointment or treatment reminders and marketing messages can have different HIPAA requirements.

FlashCrafter

Comparison · Dental

Dental Marketing Software for Independent Practices

Compare patient acquisition, communication, scheduling, and practice tools

Owners of independent local service businesses in the United States comparing dental practice marketing and patient engagement tools.

Dental Marketing Software: Compare 8 Vendors, Prices, Plans and Ratings

Vendors compared: 8
Published entry prices: $199–$199
Avg rating, 8 rated: 4.3 ★
Criteria checked: 8

Shortlist

8 options, ranked

01
RevenueWell
Best for dental practices looking for patient communications, forms, analytics, payments, and dental marketing campaigns.
4.7 ★ · 136
Pricing Subscription price not disclosed. Plans include Marketing Platform & Forms, Professional, and Premium; displayed monthly text limits are 750, 1,750, and 3,250, respectively. Separate digital marketing plans show recommended ad spend, not subscription prices.
Strengths
- +Offers dental-focused features including recall, treatment follow-up, digital forms, reviews, and campaigns targeted by CDT codes.
- +Lists integrations with Dentrix, Eaglesoft, Open Dental, Denticon, and WinOMS.
- +G2 product page shows a 4.7/5 rating.
Watch for
- –Subscription prices are not published.
- –A G2 review describes inaccurate treatment follow-ups when practice management treatment plans were stale.
- –G2's review summary flags occasional technical glitches, with billing and messaging among displayed issue tags.
Visit RevenueWell ↗
02
Weave
Best for practices that want communications and phone tools with the option to add scheduling, forms, recall, and marketing bundles.
4.6 ★ · 432
Pricing Base Plan starts at $199/month. Coordinate and Attract bundles are each $149/month. Other add-ons vary in price; a separate plan page lists Pro, Elite, and Ultimate but does not publish all tier prices. From $199/month.
Strengths
- +Base plan includes two-way texting, missed call text, mobile app, call analytics, and text to pay.
- +Attract bundle includes reviews, website texting, 10,000 emails, and 5,000 bulk texts.
- +No long-term contract is required, though discounts are offered on year-long contracts.
Watch for
- –A G2 reviewer says the cost is high for the value received.
- –Bundle and tier presentations differ across the vendor's pages, and full configuration pricing is not published.
- –G2's pricing discussion identifies price as a recurring objection.
Visit Weave ↗
03
Solutionreach
Best for practices seeking patient messaging, appointment reminders, recall, intake, surveys, and reputation tools, including multi-location groups.
4.3 ★ · 169
Pricing Patient Communications Essentials is $199/month billed yearly; Patient Communications & Retention Plus is $249/month billed yearly. Optional Revenue Cycle Messaging packages are $199/month or $349/month billed yearly. Enterprise pricing is not disclosed. From $199/month billed yearly.
Strengths
- +Essentials includes two-way texting, appointment reminders, recall, and a basic online patient scheduler.
- +Plus adds digital intake, patient surveys, batch messaging, reputation management, and advanced outreach campaigns.
- +Vendor says it integrates with 400+ PM/EHR systems.
Watch for
- –Yearly contract options are offered; monthly non-annual prices are not published.
- –G2 reviewers report sync problems and reminders sent after cancellations.
- –Reviewers also mention limited appointment-type customization and difficulty managing settings across locations.
Visit Solutionreach ↗
04
NexHealth
Best for practices prioritizing online scheduling, forms, communications, payments, and practice management system synchronization.
4.8 ★ · 105
Pricing Subscription price not disclosed; the vendor requests practice details for a quote. Capterra Ireland lists a third-party starting price of US$350 per feature/month. Payment processing fees are published separately.
Strengths
- +Selectable products include Scheduling, Forms, Communications, Payments, Verification, and Insights.
- +Ledger Sync posts payments for Dentrix, Open Dental, and Eaglesoft version 18+; other systems may accept payments without ledger sync.
- +Forms are unlimited, and the vendor says most integrations read and write data within 10–15 seconds.
Watch for
- –Subscription pricing and package message limits are not published by the vendor.
- –G2 reviewers report occasional sync delays, limited form-response exports or reporting, and a confusing waitlist filter.
- –The vendor's text-to-pay processing fee is 2.9% + $0.30 per transaction.
Visit NexHealth ↗
05
Lighthouse 360
Best for dental offices focused on automated continuing care, appointment confirmations, recall, and patient communications.
3.7 ★ · 18
Pricing Recurring subscription price not disclosed; the vendor directs practices to request a demo or quote. User terms list a $299 one-time installation fee.
Strengths
- +Features include automated continuing care, appointment reminders, confirmations written back to the PMS, and cancellation fill offers.
- +Lighthouse 360+ adds two-way texting, online booking, patient message history, and PMS sync every 10 minutes.
- +Email campaigns support templates and patient-group segmentation.
Watch for
- –Current recurring subscription price and message allotments are not published.
- –G2 reviewers ask for more customizable automated texts and more flexible time-sensitive communications.
- –G2's review sample is small at 18 reviews.
Visit Lighthouse 360 ↗
06
Demandforce
Best for practices looking for online booking, reminders, recall campaigns, reviews, and communications across multiple locations.
3.4 ★ · 29
Pricing Price not disclosed; Demandforce directs practices to a lead form or consultation. Choice, Choice Plus, and Enterprise are named packages.
Strengths
- +Choice lists reminders and confirmations, targeted email marketing, online scheduling, recall, reviews, and call tracking.
- +Choice Plus adds reviews pushed to Google, multi-listing management, and a competitor dashboard.
- +Enterprise lists two-way text, mobile check-in, Text2Pay, and a mobile app.
Watch for
- –Current U.S. subscription price and plan message allotments are not published.
- –G2 reviews report texting glitches, delayed or incorrectly timed confirmations, and slow updates.
- –Some complaints in G2 reviews are from non-dental businesses.
Visit Demandforce ↗
07
Dental Intelligence
Best for dental practices combining patient engagement features with practice analytics, goals, reporting, and scorecards.
4.4 ★ · 40
Pricing Subscription price not disclosed. Documented options include Analytics only, Engagement only, and Full Bundle. Engagement and Full Bundle include 5,000 SMS segments per month; additional segments cost $0.04 each or 2,500 can be added for $50/month.
Strengths
- +Analytics covers practice metrics, reporting, goals, and scorecards; Engagement covers communication, forms, and online scheduling.
- +Integrations include Open Dental, Eaglesoft, Dentrix, Dentrix Ascend, and Denticon.
- +G2 product page shows a 4.4/5 rating.
Watch for
- –Subscription prices and universal user or contact limits are not published.
- –Excess SMS segments cost $0.04 each.
- –G2 reviews describe inaccurate analytics or morning-huddle numbers and forms that did not write into Dentrix as expected.
Visit Dental Intelligence ↗
08
Adit
Best for dental and other healthcare practices seeking a configurable platform for communications, scheduling, payments, and practice workflows.
4.8 ★ · 80
Pricing Vendor subscription price not disclosed. Capterra lists a Basic plan at $399/month; this is a third-party listing. Adit publishes usage allowances and overage rates separately.
Strengths
- +Published integrations include Dentrix, Dentrix Ascend, Open Dental, Curve Dental, Denticon, Eaglesoft, and other practice systems.
- +Per location, the usage policy includes two phone numbers, unlimited Adit Voice minutes and one-to-one texts, 20,000 emails, and 500 call-tracking minutes per month.
- +Mobile apps provide access to calls, texts, schedules, and patient information.
Watch for
- –Vendor pricing page does not publish subscription prices or plan names.
- –Bulk texts beyond the included usage cost $0.01 each plus carrier surcharges.
- –G2 reviewers describe dropped calls or cut-off voicemail, a slow interface, and occasionally incorrect AI responses.
Visit Adit ↗

Side by side

What each one actually includes

	Published starting subscription price	Online booking or scheduling	Patient reminders or recall	Forms or intake	Reviews or reputation	Payments	Practice analytics	Dental PMS integrations
RevenueWell	Not disclosed	Remote schedule access listed	Yes	Yes	Yes	Yes	Yes	Dentrix, Eaglesoft, Open Dental, Denticon, WinOMS
Weave	$199/month	Coordinate bundle	Coordinate bundle	Coordinate bundle	Attract bundle	Text to Pay	Call analytics; practice analytics add-on	Integration included; systems not named here
Solutionreach	$199/month billed yearly	Yes	Yes	Plus package	Plus package	Revenue Cycle Messaging add-on	Enterprise analytics listed	400+ PM/EHR systems; named examples include Dentrix Ascend and EagleSoft
NexHealth	Not disclosed	Selectable Scheduling product	Communications product; recall listed	Selectable Forms product	Patient reviews listed	Selectable Payments product	Selectable Insights product	Dentrix, Open Dental, Eaglesoft for ledger sync
Lighthouse 360	Not disclosed	Online Booking in 360+	Yes	Digital patient forms	Intelligent patient reviews	Not specified	Not specified	PMS sync; supported systems list available
Demandforce	Not disclosed	Yes	Yes	Not specified	Yes	Text2Pay in Enterprise	Competitor dashboard in Choice Plus	150+ supported integrations claimed; named systems not listed here
Dental Intelligence	Not disclosed	Engagement includes online scheduling	Yes	Engagement includes forms	Not specified	Payments module	Analytics option	Open Dental, Eaglesoft, Dentrix, Dentrix Ascend, Denticon
Adit	Not disclosed by vendor	Not specified	Reminders listed in Capterra plan entry	Patient forms listed in Capterra plan entry	Not specified	Payment processing listed in Capterra plan entry	Analytics listed in Capterra plan entry	Dentrix, Dentrix Ascend, Open Dental, Curve Dental, Denticon, Eaglesoft

Dental Marketing Software for Independent Practices

Dental Marketing Software for Independent Practices

8 options, ranked

RevenueWell

Weave

Solutionreach

NexHealth

Lighthouse 360

Demandforce

Dental Intelligence

Adit

What each one actually includes

How we compared

Frequently asked

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