Three of the eight publish anything close to a price sheet, and none publishes a dental website plan price. The practical way to narrow the field is by the workflow you need handled, then request quotes from two or three vendors and compare exit terms as closely as monthly cost.
Not confirmed. No product with this exact name and an official pricing page could be verified.
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Most dental website vendors do not publish prices. Of the eight products compared here, none discloses a website plan price on its own site; ProSites, Smile Marketing, WEO Media, TNT Dental, Optimized360, and Sites for Dentists all sell through quotes or custom proposals, and PBHS publishes pricing only for its SecureMail product. The figures below are exactly what each vendor publishes. Where a number is missing, the field says so rather than estimating.
Supporting detail
7 options, ranked
01
ProSites
Best for dental practices that want a website plus recall and patient communication handled by one vendor
Pricing
ProSites does not publish prices on its own pricing page. No monthly or annual figures, no per-seat or contact caps, and no add-on fee schedule appear there; the process is sales-led.
Strengths
+Named dental plans cover the full communication set: unlimited email reminders and unlimited text messages on Solo, printed postcards and automated phone reminders on Partnered and Managed
+Managed adds online appointment booking, a HIPAA-compliant portal, and online forms
+Says it integrates with more than 90% of dental practice management systems, naming Dentrix, Eaglesoft, Open Dental, SoftDent, and PracticeWorks; if a system is not listed, ProSites says it offers free platform access while the integration is evaluated
Show 1 more strengths
+Marketing and patient communication tooling works without a ProSites website
Watch for
–No plan prices, names, or limits are published by the vendor
–No free tier and no free trial are published
–Only two fees are quantified anywhere: postcards at 80 cents per card on Solo, and a $300 phone setup fee that is waived on Partnered
Best for practices that want the website, SEO, reviews, email, and social handled for them under a 12-month agreement
Pricing
Not disclosed. Smile Marketing's plans and pricing page publishes no price. Two add-ons exist but are unpriced: an additional monthly investment for advanced link building in the first 12 months, and a one-time token add-on charge for AI Assistant tokens.
Strengths
+Managed scope is broad: a dedicated Digital Marketing Specialist, ongoing SEO with monitoring, link building and directory submissions, a monthly performance report, and page or post edits on request
+Call tracking on Google My Business, Yelp, and Facebook, with call-recording review and front-office conversion coaching
+Website design refresh is included every three years
Show 1 more strengths
+Get Reviews runs automated review requests by SMS and email, aggregates reviews into one dashboard, and includes AI Review Agents with every subscription
Watch for
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03
WEO Media
Best for practices that want live calendar booking that writes straight into the practice management system
Pricing
Not disclosed. WEO Media publishes no pricing page, plan tiers, or per-seat rates. The stated model is a custom proposal based on the practice's needs, goals, and budget.
Strengths
+Online Appointment Scheduling is a real-time two-way integration with the practice management system; the vendor describes it as "not an appointment request system," with booked appointments written directly into the schedule
+Controls over appointment types, time slots, days of week, and provider, plus patient contact verification and reporting by patient origination
+Patients can submit insurance information and complete medical and HIPAA forms before the visit
Show 1 more strengths
+Service list covers the practice end to end: website design, SEO, PPC, reputation management, social media, 24/7 live chat, video, photography, branding, online bill pay, and a Healthgrades Premium Profile
Watch for
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04
TNT Dental
Best for practices that want a custom website built and marketed with no contract commitment
4.0 ★ · 2
Pricing
Not disclosed. TNT Dental's pricing page is a request and download gate: no plan names, monthly or annual prices, feature lists, or user and contact limits are published. The vendor states it does not require a contract and offers flexible payment plans.
Strengths
+No contract required; the vendor states flexible payment plans
+Strategy Team planning services are included at no additional charge, based on analysis of more than 150 U.S. practices
+Custom website design plus SEO, PPC, social media, reputation management, videography, logo design, and hosting and support
Show 1 more strengths
+Established operator: founded 2000 in Richardson, Texas, by Tim Kelley and Tim Healy
Watch for
–All commercial terms are quote-only behind the download-pricing gate
05
PBHS
Best for practices that need HIPAA-compliant email for radiographs, charts, and referral collaboration
28.0 ★ · 28
Pricing
Not disclosed for websites. PBHS is a dental and healthcare vendor in Santa Rosa, California, selling dental websites, SEO, reputation management, and HIPAA email; the only published rates are for SecureMail. Sources differ on the SecureMail rate: the pricing page says $13.00 per month per email account, while the vendor's order page says $10 per month per office account.
Strengths
+SecureMail is $13.00 per month per email account with unlimited storage and sharing of documents, radiographs, and email communications; no setup fees
+Secure Case Collaboration gives specialists an online chart with threaded discussion, radiographs, treatment plans, and post-operative reporting at $60, $120, or $200 per month by storage tier
+SECURE DROP desktop app for PC and Mac is free for all paid SecureMail clients, and files include STL 3D CT views, DICOM Panorex, images, PDF, DOC, and XLS
Show 1 more strengths
+Optional Outlook plug-in at $5.00 per month per email account encrypts messages from practice management software and digital x-ray systems
06
Optimized360
Best for practices commissioning a custom healthcare website with compliance features built in
5.0 ★ · 100
Pricing
Not disclosed. Optimized360 publishes no plan names or prices on its pages; the site carries a pricing navigation item and a phone prompt. Third-party directories give project ranges, not plans: TrustAnalytica lists custom website design at $1,500 to $3,000 and local SEO at $300 to $1,000, all marked "Call to Book," while DesignRush lists a minimal budget of $10,000 to $25,000. The two do not agree.
Strengths
+Stated deliverables are healthcare-specific: mobile responsive design, SSL and HTTPS, patient education videos, an accessibility plugin, HIPAA-compliant email and forms, and logo design
+360 Shield bundles an SSL certificate and HTTPS domain security for hosted accounts, HIPAA-compliant email and form encryption, and the ADApt accessibility engine, delivered as a cloud service the vendor manages
+Portfolio sites include appointment request forms on every page, downloadable patient forms, contact-order links, social links, and on-site review links
Show 1 more strengths
+The only vendor here with a published client rating: 5.0 out of 5 from 100 reviews
07
Sites for Dentists
Best for not confirmed. No product with this exact name and an official pricing page could be verified.
Pricing
Not disclosed. The closest matching product in available material is Page Penguin, described in its own copy as "Super Simple Sites for Dentists and Physicians. Make your site in minutes. No programming required." No plan names, monthly or annual price, limits, or add-on fees are published for it.
Strengths
+Page Penguin builds responsive sites with in-place, click-to-edit page editing
+Mobile features include Google Maps and one-click calling
+Publishes social media integration, own-domain attachment, Google Analytics, and SEO tools
Show 1 more strengths
+Founded 2010, headquartered in New York, NY, with an office in Brooklyn
Watch for
–No vendor pricing page could be confirmed at any URL
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Side by side
What each one actually includes
ProSites
Dental treatment pages
not published per treatment
Provider profiles
not published
Appointment handling
Online appointment booking on Managed
Patient intake forms
Online forms and HIPAA-compliant portal on Managed
Practice management system integration
Stated: more than 90% of dental PMS, including Dentrix, Eaglesoft, Open Dental, SoftDent, PracticeWorks
Review management
Dental review management on all plans
HIPAA-related features (vendor-stated)
HIPAA-compliant portal and online forms (Managed)
Website design refresh
not published
Mobile app
not published
Smile Marketing
Dental treatment pages
Website pages and posts edited on request
Provider profiles
not published
Appointment handling
Call tracking and call-recording review; no booking product published
Patient intake forms
not published
Practice management system integration
Unnamed "most common EMRs" for review requests
Review management
Get Reviews: SMS and email requests, aggregation, AI Review Agents
HIPAA-related features (vendor-stated)
not published
Website design refresh
Included every three years
Mobile app
WEO Media
Dental treatment pages
Dental website design service
Provider profiles
not published
Appointment handling
Real-time two-way PMS booking, written into the schedule
Patient intake forms
Insurance information and medical/HIPAA forms before the visit
Practice management system integration
Stated: fully integrated into PMS; vendors not listed
Review management
Reputation Management service
HIPAA-related features (vendor-stated)
Medical/HIPAA forms before the visit
Website design refresh
not published
Mobile app
not published
TNT Dental
Dental treatment pages
Custom dental website design
Provider profiles
not published
Appointment handling
not published
Patient intake forms
not published
Practice management system integration
not published
Review management
Reputation management service
HIPAA-related features (vendor-stated)
not published
Website design refresh
not published
PBHS
Dental treatment pages
not published
Provider profiles
not published
Appointment handling
not published
Patient intake forms
not published
Practice management system integration
Outlook plug-in for messages from PMS and x-ray systems
Review management
Reputation management service
HIPAA-related features (vendor-stated)
SecureMail for PHI; HIPAA email
Website design refresh
not published
Mobile app
Optimized360
Dental treatment pages
Patient education videos; treatment content not itemized
Provider profiles
not published
Appointment handling
Appointment request forms on every page
Patient intake forms
Downloadable patient forms
Practice management system integration
not published
Review management
On-site review links
HIPAA-related features (vendor-stated)
HIPAA-compliant email and forms; 360 Shield
Website design refresh
not published
Mobile app
not published
Sites for Dentists
Dental treatment pages
not published
Provider profiles
not published
Appointment handling
not published
Patient intake forms
not published
Practice management system integration
not published
Review management
not published
HIPAA-related features (vendor-stated)
not published
Website design refresh
Dental treatment pages
Provider profiles
Appointment handling
Patient intake forms
Practice management system integration
Review management
HIPAA-related features (vendor-stated)
Website design refresh
Mobile app
ProSites
not published per treatment
not published
Online appointment booking on Managed
Online forms and HIPAA-compliant portal on Managed
Stated: more than 90% of dental PMS, including Dentrix, Eaglesoft, Open Dental, SoftDent, PracticeWorks
Dental review management on all plans
HIPAA-compliant portal and online forms (Managed)
not published
not published
Smile Marketing
Website pages and posts edited on request
not published
Method
How we compared
01
Published starting price and whether the vendor publishes prices at all
02
Plan names and what each plan allows, such as website count, postcard or reminder allowances, and export rights
Practice management system integration and what it is named as compatible
05
Contract length, cancellation and exit costs, and content ownership
06
Free tier, free trial, or money-back guarantee
07
Independent ratings and review counts, kept separate from editorial scores
Verdict
Conclusion
Our recommendation
Three of the eight publish anything close to a price sheet, and none publishes a dental website plan price. The practical way to narrow the field is by the workflow you need handled, then request quotes from two or three vendors and compare exit terms as closely as monthly cost.
Who should choose what
Best for patient recall and practice management integration
ProSites
It names the PMS products it connects with (Dentrix, Eaglesoft, Open Dental, SoftDent, PracticeWorks) and layers reminders, postcards, review management, and booking onto them across the Solo, Partnered, and Managed plans. Ask for plan pricing in writing, since none is published.
A named plan set with a dedicated Digital Marketing Specialist, ongoing SEO and link building, weekly social posts, call tracking with conversion coaching, and review automation with AI Review Agents. Budget for the 12-month initial agreement on Essential, Premium, and Enterprise.
Its Online Appointment Scheduling writes booked appointments directly into the practice management system rather than sending an appointment request, with controls by provider, time slot, and appointment type. Pricing is custom-quoted, and exit fees are documented: up to $500 to export site HTML and up to $150 for domain transfer.
The only vendor here with a published independent score: 5.0 out of 5 from 100 reviews on TrustAnalytica. Its custom healthcare sites include HIPAA-compliant email and forms, an accessibility plugin, and appointment request forms on every page. No plan prices are published; third-party project ranges disagree.
For the vendors compared here, pricing is not disclosed. ProSites, Smile Marketing, WEO Media, TNT Dental, Optimized360, and Sites for Dentists publish no website price; PBHS publishes only SecureMail rates, at $13.00 per month per email account on its pricing page and $10 per month per office account on its order page. Builders listed in dental category guides do publish prices: Caddisfly starts at $9 per month on its Starter plan and has a free plan, AgentSite starts at $15 per month with annual billing, and Wishly's Starter plan is £19 per month.
Do dental website builders handle appointment booking?
It varies more than the marketing suggests. In the category guides, appointment handling is a request form that reaches your inbox for follow-up, not a live calendar. WEO Media is the exception in this set: its scheduling writes booked appointments directly into the practice management system. ProSites includes online appointment booking on its Managed plan. Great Dental Websites lists booking links and patient-management integrations, and one guide faults Squarespace for dental use because scheduling sits in a separate Squarespace service.
Which vendors connect to dental practice management software?
ProSites states integration with more than 90% of dental practice management systems and names Dentrix, Eaglesoft, Open Dental, SoftDent, and PracticeWorks. WEO Media states real-time two-way integration with the PMS but does not name compatible vendors. Smile Marketing references unnamed "most common EMRs" for review requests. For the rest, no practice management integration is published.
What about HIPAA?
Vendor statements only: ProSites lists a HIPAA-compliant portal and online forms on Managed, Optimized360 lists HIPAA-compliant email and forms plus 360 Shield, PBHS sells SecureMail for exchanging PHI, and WEO Media says patients can complete medical and HIPAA forms before the visit. Business Associate Agreement terms are not disclosed by any of these vendors. Intake forms that collect medical history and insurance details and land in an email inbox are described as workflow, with no compliance claim attached.
Are there free trials or free plans?
None of the seven publishes a free tier or free trial. ProSites references a 14-day money-back guarantee on its auto care offering, excluding the $499 Jump Start setup fee. Among the builders in dental category guides, Caddisfly has a free plan, Wishly's Free tier builds and previews but cannot publish, and Plot lets you build and preview free with publishing behind a paid plan.
Which vendors have independent ratings?
Two of the eight. Optimized360 holds 5.0 out of 5 from 100 reviews on TrustAnalytica, in the SEO Company category for Santa Ana, California. TNT Dental shows 4.0 out of 5 from 2 reviews as product/service data on its LinkedIn profile; its 2.9 out of 5 employer score is not a product rating. No G2, Capterra, or Trustpilot listing was published for any of the eight.
What should I ask before signing?
Because prices are quote-based, ask for the monthly rate and every add-on fee in writing, the setup fee, the initial term and notice period, what happens to your domain and site code if you leave, and who owns the ad accounts and content. Those last points differ sharply: Smile Marketing keeps ownership of ad copy, landing pages, and campaign setup and does not give clients Google Ads account access, and WEO Media keeps copyright on website code and stock content and charges up to $500 in labor to export HTML. AgentSite gates site and content export to its Pro plan and above.
Vendor pages change. Figures are as published on the capture date; confirm before deciding.
No price, seat count, contact cap, location limit, or message-volume cap is published
–Essential, Premium, and Enterprise start with a 12-month agreement before month-to-month; Ultimate runs 12 months with a review at month nine; only Social Only is month-to-month from the start
–On paid advertising, Smile Marketing keeps ownership of ad copy, landing pages, campaign setup, and keyword strategy, and clients are not given access to the Google Ads account
Show 1 more watch for
–On the Essential plan, running out of AI Assistant tokens means buying a token add-on or waiting for the monthly refill; Ultimate and Premium reload automatically
No monthly or annual prices, plan names, limits, add-on fee list, free tier, or free trial are published
–Payment is nonrefundable, late accounts accrue 3% annual interest, and fees can change on 30 days' written notice after the fixed term
–Canceling can cost up to $500 in labor to export website HTML and up to $150 for domain transfer work; WEO Media keeps copyright on website code, stock content, images, and online forms, and keeps sole ownership of paid ad account setup, data, and assets
Show 1 more watch for
–No list of supported practice management systems and no API are published
–Website, SEO, and marketing pricing is not published by the vendor
–SecureMail price differs across vendor pages: $13.00 per month per email account, $13 per month per office account, and $10 per month per office account
–A 100 MB maximum file attachment size applies
Show 1 more watch for
–No free tier and no free trial are published; Direct Trust HISP pricing requires contacting PBHS
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