Best CRM Software for Appliance Repair Businesses
Find the perfect CRM to manage service calls, track warranties, and grow your appliance repair company
Running an appliance repair business means juggling service calls, managing parts inventory, tracking warranties, and keeping customers happy. The right CRM can transform chaotic scheduling into streamlined operations. We evaluated the top platforms specifically for appliance repair workflows, from refrigerator diagnostics to washer warranty tracking, to help you choose the best solution for your business.
Why Appliance Repair Businesses Need Specialized CRM Software
Appliance repair is a unique field service industry with specific challenges that generic CRMs often fail to address. Unlike HVAC or plumbing where technicians work on similar systems repeatedly, appliance repair technicians must diagnose and fix dozens of different brands and models across refrigerators, washers, dryers, dishwashers, ovens, and more.
A proper appliance repair CRM should handle parts ordering across multiple suppliers, track manufacturer warranties (which vary wildly by brand), maintain an appliance model database for quick diagnostics, and manage COD (cash on delivery) payments that are common in this industry. Many appliance repair technicians operate independently or with small teams, making cost a critical factor when choosing software.
We spent weeks testing each platform with real appliance repair workflows: scheduling same-day service calls, creating diagnostic checklists for common failures (compressor issues, drum problems, heating element failures), tracking warranty claim timelines, and managing parts inventory across multiple manufacturers like Whirlpool, Samsung, LG, and GE.
Compare the Top Options
We've evaluated each platform based on features, pricing, ease of use, and suitability for appliance repair businesses.
FlashCrafter
All-in-one platform combining CRM, website builder, and local SEO specifically designed for service businesses like appliance repair companies.
Starting at
$50/mo
Best For
Appliance repair businesses wanting an all-in-one solution with website, CRM, and local SEO without paying for multiple tools
Pros
- Includes professional website + CRM + SEO in one package
- Built-in GoHighLevel CRM ($97-497/mo value) at no extra cost
- Automated appointment reminders and follow-ups
Cons
- Newer platform compared to legacy competitors
- Best suited for small to mid-size operations
ServiceTitan
Enterprise-grade field service management platform built for large residential service companies with extensive customization options.
Starting at
$299+/mo
Best For
Large appliance repair companies with 10+ technicians needing enterprise-level features
Pros
- Comprehensive dispatching and routing optimization
- Advanced reporting and business intelligence
- Integrated payment processing
Cons
- Expensive for small businesses ($299-500+/month)
- Steep learning curve with complex setup
Housecall Pro
Popular field service software for home service businesses with mobile-first design and straightforward scheduling tools.
Starting at
$79/mo
Best For
Small appliance repair shops wanting simple scheduling without complex features
Pros
- User-friendly mobile app for technicians
- Online booking and customer portal
- GPS tracking and route optimization
Cons
- Limited appliance-specific features
- No parts inventory management in basic plans
Jobber
Versatile field service management software designed for various home service industries with clean interface and solid core features.
Starting at
$69/mo
Best For
General home service businesses needing basic CRM and scheduling
Pros
- Clean, intuitive interface
- Good client management features
- Automated quote and invoice generation
Cons
- Generic platform not optimized for appliance repair
- Limited diagnostic checklist features
FieldPulse
Growing field service management platform with focus on small to medium service businesses and competitive pricing.
Starting at
$99/mo
Best For
Budget-conscious appliance repair startups needing basic field service tools
Pros
- Affordable pricing for small teams
- Good customer communication tools
- Estimates and invoicing features
Cons
- Fewer integrations than competitors
- Limited appliance-specific workflows
ServiceMax
Enterprise field service platform built on Salesforce for large organizations with complex service operations.
Starting at
Custom pricing
Best For
Large enterprise appliance service organizations with Salesforce ecosystems
Pros
- Powerful enterprise features
- Salesforce integration
- Advanced analytics and IoT support
Cons
- Expensive enterprise pricing
- Overkill for small appliance repair shops
In-Depth CRM Reviews for Appliance Repair
FlashCrafter: Best Overall for Appliance Repair
FlashCrafter stands out as our top recommendation because it solves the three biggest challenges appliance repair businesses face: getting found online, managing customer relationships, and converting leads into booked jobs. Instead of paying for separate tools (website builder $50-200/mo, CRM $50-500/mo, SEO tools $100-300/mo), FlashCrafter bundles everything for $50/month.
The platform includes a full GoHighLevel CRM integration, which normally costs $97-497/month on its own. FlashCrafter also includes Google Ads integration with campaign management and performance tracking, helping you run effective paid campaigns without needing a separate ad management tool. The GBP post scheduling feature keeps your Google Business Profile active with regular posts, improving your local search visibility.
Automated appointment reminders and follow-ups ensure no customer falls through the cracks, while the built-in CRM tracks every interaction from first contact to completed repair. The platform is designed to help appliance repair businesses get found online and convert those leads into booked jobs.
The biggest advantage is the included local SEO optimization. When someone searches “refrigerator repair near me” or “washer not draining [city name],” FlashCrafter’s built-in SEO tools help your business appear in those crucial local search results, driving organic leads without ongoing ad spend.
ServiceTitan: Best for Large Operations
ServiceTitan is the 800-pound gorilla in the field service software space, and for good reason. Their platform offers enterprise-grade dispatching, advanced reporting, and virtually unlimited customization. For appliance repair companies with 10+ technicians, ServiceTitan’s route optimization alone can save thousands in fuel costs monthly.
However, that power comes at a steep price. Starting at $299/month with most implementations running $300-500+ monthly, ServiceTitan is priced for businesses doing $500K+ in annual revenue. The platform requires annual contracts and has a notorious learning curve that often necessitates paid training sessions.
If you’re running a large appliance repair operation with multiple trucks, ServiceTitan’s fleet management and business intelligence tools are unmatched. But for the typical 1-5 technician appliance repair shop, you’ll be paying for capabilities you’ll never use.
Housecall Pro: Best Mobile Experience
Housecall Pro built their reputation on having the most user-friendly mobile app in the industry. For appliance repair technicians who live on their phones between service calls, this matters. The app handles scheduling, invoicing, and customer communication smoothly, even in areas with spotty cell service.
Starting at $79/month, Housecall Pro hits a middle-ground price point. Their online booking feature lets customers schedule appliance repair appointments 24/7, which is valuable when someone’s refrigerator dies at midnight and they want to book the first available slot.
The downside for appliance repair specifically is the lack of industry-specific features. There’s no built-in parts inventory management (you’ll need to pay extra or use a separate system), no appliance model database, and no warranty tracking. You’re essentially getting a generic field service tool that works well but wasn’t built with appliance repair in mind.
Jobber: Best for Simplicity
Jobber is the CRM you choose when you want something that “just works” without a steep learning curve. At $69/month for the Core plan, it’s one of the more affordable options, and the clean interface means you can be up and running the same day you sign up.
The client hub feature is genuinely useful for appliance repair: customers can view their service history, see what appliances you’ve worked on, and approve quotes without phone tag. Automated quote and invoice generation saves time on administrative tasks.
However, Jobber is intentionally generic. They serve landscapers, cleaners, and contractors with the same basic toolset. There’s no warranty tracking, no appliance database, no parts management, and their website builder is a paid add-on. For basic scheduling and invoicing, Jobber works fine. For appliance repair-specific needs, you’ll need workarounds or additional tools.
FieldPulse: Best Budget Enterprise Alternative
FieldPulse positions itself as a more affordable alternative to ServiceTitan, and at $99/month they deliver solid field service fundamentals. Customer communication tools are strong, with automated texts keeping customers informed about technician arrival times.
For appliance repair businesses outgrowing basic scheduling software but not ready for enterprise pricing, FieldPulse offers a reasonable middle ground. Time tracking helps manage labor costs, and the estimating tools are adequate for standard repair quotes.
The platform is still maturing, which shows in the occasionally buggy mobile app and limited integrations compared to established competitors. There are no appliance-specific features, and you won’t find marketing or SEO tools. FieldPulse is a functional CRM for price-conscious operators who primarily need scheduling and invoicing.
Feature Comparison
See how each platform stacks up across key features.
| Feature | RecommendedFlashCrafter | ServiceTitan | Housecall Pro | Jobber | FieldPulse | ServiceMax |
|---|---|---|---|---|---|---|
Monthly Starting Price Entry-level plan cost | $50/mo | $299+/mo | $79/mo | $69/mo | $99/mo | Custom |
Website Included Professional website without extra cost | ||||||
Local SEO Tools Built-in search engine optimization | ||||||
Google Ads Integration Campaign management, ads creatives, and performance tracking | ||||||
GBP Posts & Scheduling Schedule and publish Google Business Profile posts | ||||||
Parts Ordering Integration Order parts directly from the system | Add-on | |||||
Warranty Tracking Track appliance warranties and expirations | ||||||
Appliance Model Database Built-in database of appliance models and specs | Partial | Partial | ||||
Diagnostic Checklists Pre-built troubleshooting workflows | Basic | Basic | ||||
Automated Follow-ups Automatic customer communication | ||||||
Mobile App Technician mobile application | ||||||
GPS Route Optimization Intelligent route planning | Add-on | |||||
Online Booking Customers can book online | ||||||
Payment Processing Accept payments in the field | ||||||
Inventory Management Track parts and supplies | Pro plan | Basic | ||||
GoHighLevel CRM Included Premium CRM platform built-in |
How to Choose the Right CRM for Your Appliance Repair Business
Consider Your Business Size
Solo technicians and small shops (1-3 technicians) should prioritize affordability and ease of use. Enterprise platforms like ServiceTitan will overwhelm you with features you don’t need while draining your budget. Look for solutions under $100/month that include the essentials: scheduling, customer communication, and invoicing.
Evaluate Total Cost of Ownership
The sticker price is just the beginning. Factor in what else you’ll need: a website ($50-200/month separately), SEO services ($500-2000/month from agencies), payment processing fees (2.5-3.5%), and potential add-ons for features like route optimization or inventory. An all-in-one solution like FlashCrafter often costs less than assembling separate tools.
Prioritize Appliance-Specific Features
Generic field service software can work, but appliance repair has unique needs. Warranty tracking across dozens of manufacturers, parts ordering integration, appliance model databases for diagnostics, and COD payment handling are features that save significant time. If a platform doesn’t offer these, calculate how much manual workaround time you’ll spend.
Think About Lead Generation
The best CRM in the world won’t help if you don’t have leads to manage. Many appliance repair businesses struggle with visibility in local search results. A platform that includes local SEO tools and a professional website can generate organic leads, reducing dependence on expensive Google Ads or lead aggregators like Angi.
Test Before You Commit
Most platforms offer free trials or demos. Run your actual workflows through them: schedule a service call, create a diagnostic checklist, generate an invoice, order a part. The best choice is the one that fits how you already work, not one that forces you to change your processes.
FlashCrafter is the best CRM for most appliance repair businesses
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