Appliance Repair Marketing Software Comparison

Housecall Pro: Best for Scheduling-First Businesses

Housecall Pro excels at field service management with scheduling, dispatching, and payment processing. For appliance repair businesses that need to manage same-day service calls efficiently, it provides solid operational tools with basic marketing features included.

The scheduling engine is Housecall Pro's strongest feature for appliance repair. Customers can book appointments online, receive automated reminders via text and email, and get real-time updates when their technician is on the way. For businesses handling 10 to 30 service calls per day, this level of scheduling automation reduces no-shows and keeps technicians productive. The mobile app lets technicians access job details, customer history, and appliance notes in the field.

Payment processing is seamless. Technicians can collect payment on-site through the app, send invoices via text, or set up financing for larger repairs. The customer database maintains service history for each address, which is valuable when a repeat customer calls about a different appliance. You can quickly see what was repaired previously, what parts were used, and any notes from prior visits.

However, its marketing capabilities are limited. You will not get robust SEO tools, Google Ads management, or advanced lead nurturing. The postcard marketing feature is a nice touch for staying top of mind with past customers, but it does not replace the digital marketing tools that drive new customer acquisition. The basic website offering lacks the SEO optimization needed to rank for competitive searches like brand-specific repair terms.

Consider Housecall Pro if you already have strong word-of-mouth referrals and need operational software more than marketing growth. At $65 to $199+ per month with per-technician pricing, costs increase quickly for larger teams. Many appliance repair businesses pair Housecall Pro with a separate marketing platform, which increases total spend but provides both operational and marketing coverage.

ServiceTitan Marketing Pro: Enterprise-Grade for Large Operations

ServiceTitan is the industry heavyweight for home service businesses, and its Marketing Pro add-on brings reputation management, email marketing, and call tracking to an already powerful operational platform. For established appliance repair companies running multiple trucks and handling high call volumes, ServiceTitan offers depth that smaller platforms cannot match.

The call tracking and attribution capabilities are particularly strong. Every call is recorded, tracked back to its marketing source, and tied to a revenue outcome. This level of attribution helps you understand whether your Google Ads, direct mail, or local SEO efforts are generating the most profitable jobs. For appliance repair businesses spending $2,000 or more monthly on advertising, knowing exactly which channels produce returns is essential.

The reputation management module automates review requests and monitors your ratings across Google, Yelp, and other platforms. Email marketing campaigns can be triggered by job completion, seasonal timing, or customer segments. ServiceTitan can send maintenance reminders to customers whose warranty is about to expire or whose appliance was repaired over a year ago, prompting them to schedule preventive service.

The significant drawback is cost. Marketing Pro requires an existing ServiceTitan subscription starting at $398 or more per month, and the marketing add-on adds another $200+ monthly. Combined, you are looking at $600+ per month before ad spend. The platform also requires substantial training and onboarding time. Implementation typically takes several weeks, and your team will need to learn a complex system.

ServiceTitan Marketing Pro makes sense for appliance repair companies with $500,000 or more in annual revenue that need enterprise-grade operations and marketing under one roof. For smaller shops, the cost and complexity are difficult to justify when more affordable platforms cover the essential marketing features.

Podium: Best for Reputation Management

In appliance repair, reviews are everything. Customers are letting a stranger into their home to work on expensive appliances. Podium helps you collect more Google reviews through automated text requests and manages all your customer communications in one inbox.

Podium's review collection system is exceptionally effective for appliance repair businesses. After each completed job, the system sends a text message with a direct link to leave a Google review. Because texting feels personal and immediate, response rates are significantly higher than email-based review requests. For an appliance repair business completing 15 to 25 jobs per week, consistent review collection builds a strong reputation quickly.

The unified inbox consolidates messages from Google Business Profile, Facebook Messenger, website chat, and text messages into a single view. Your office staff can manage all customer communications without switching between platforms. The webchat widget on your website captures emergency service requests and routes them to your team in real time. Text-to-pay functionality lets you send payment links after service completion, which many customers prefer over card-on-file transactions.

The downside is Podium does not include website building, SEO, or comprehensive marketing tools. You will need to combine it with other platforms, which increases both cost and complexity. At $249 or more monthly, Podium is an expensive addition when you still need a website, SEO, and advertising solutions on top of it. Pricing also increases as your contact database grows and you add features.

Podium works best for appliance repair businesses that already have a strong website and SEO presence but lack a systematic approach to review collection and customer messaging. If you need a complete marketing solution, an all-in-one platform that includes reputation management alongside website and SEO tools provides better overall value.

Scorpion: Full-Service Agency with Premium Pricing

Scorpion takes the opposite approach from DIY platforms by providing fully managed marketing services. They build your website, manage your SEO, run your Google Ads, create content, and handle social media. For appliance repair businesses that want to focus entirely on running service calls and delegate all marketing decisions, Scorpion delivers a comprehensive solution.

Their professional website designs are polished and include brand-specific service pages. The dedicated account management means you have someone to call when you need campaign adjustments. The SEO and PPC management is handled by specialists who understand home service search patterns, and you receive regular reporting on lead volume and campaign performance.

However, the premium pricing of $1,500 to $5,000+ monthly is difficult to justify for most appliance repair businesses, especially owner-operators or small shops. Long-term contracts are common, and if you decide to leave, you typically do not own your website. This creates vendor lock-in that many businesses regret once they realize they are paying thousands monthly for a website they cannot take with them.

You also have less control over messaging, timing, and strategy. When an emergency marketing opportunity arises, such as a competitor closing or a seasonal spike in repairs after a heat wave, waiting for your account manager to make changes can cost you leads. For appliance repair companies with marketing budgets above $3,000 monthly, Scorpion can work. For everyone else, the cost-to-value ratio does not compare favorably to DIY platforms.

Jobber: Operational Efficiency with Basic Client Communication

Jobber positions itself as a field service management tool that helps appliance repair businesses run day-to-day operations smoothly. Its quoting system lets technicians create professional estimates in the field, and customers can approve quotes with a single tap from their phone. For businesses that lose jobs because of slow or unprofessional quoting, Jobber addresses that pain point directly.

The client hub feature gives customers a self-service portal where they can request service, approve quotes, view upcoming appointments, and pay invoices. This reduces phone calls to your office and lets customers interact with your business on their own schedule. GPS tracking shows you where each technician is in real time, helping dispatchers assign emergency calls to the nearest available tech.

QuickBooks Online integration keeps your bookkeeping synchronized automatically, and the automated follow-ups after completed jobs help capture feedback and repeat business. The scheduling interface is intuitive, and batch invoicing saves time at the end of each week.

However, Jobber is not a marketing platform. There is no website builder, no SEO capability, no Google Ads management, and only minimal review collection features. At $69 to $259+ monthly with per-user pricing, it serves the operations side well but leaves marketing entirely to other tools. Appliance repair businesses using Jobber typically need to add a separate marketing platform to generate new leads, making the total tech stack more expensive and more fragmented.