Auto repair and general automotive service playbook
Auto Repair Shop Marketing: A Practical Growth Playbook
Where local shops should put marketing effort in 2026 — and what the published numbers actually say
- Plays in this guide
- 10
- Plays with named tools
- 9
- Research sources
- 8
General auto repair is a large, growing trade in the United States: Kentley Insights puts 2025 industry revenue at $71.9 billion on its own report page and 2025 industry sales at $76.7 billion (8.3% annual growth over the past five years) on its MarketResearch.com product page. Both pages describe the same dataset and do not reconcile the two totals publicly, so cite the page you use. The full report is paywalled. For a shop owner, the practical picture is simpler than the market size: nearly every customer who walks in first found you through a local search or a map listing. The plays below focus on that path — Google Business Profile, paid search against "near me" intent, and a website that does not lose the click you paid for.