You're Losing $40K-$80K/Year to Lead Leakage
Most auto repair shops think "marketing" is their problem. Wrong. Lead leakage is killing your revenue: missed calls, slow quotes, forgotten follow-ups, no service reminders. FlashCrafter's free CRM ($97-497/mo value) captures the 30-50% of leads you're losing right now.
The Lead Leakage Problem
Most auto repair shops think "marketing" is their problem. Wrong. Lead leakage is killing your revenue.
Missed Calls
Car breaks down, customer calls at 7 AM, you're under a hood, phone goes to voicemail → Customer calls the next shop on Google. Lost: $400-$1,500 repair job.
Slow Follow-Up
Customer requests brake quote, you respond 2 days later → They already booked with the shop who responded in 15 minutes. Lost: $350-$800 brake job.
Forgotten Follow-Ups
You send $2,000 transmission quote, customer says "let me think about it", you forget to follow up → They go with whoever calls back. Lost: $1,500-$3,000 job.
No Service Reminders
Customer due for oil change, you don't remind them → They go to the quick lube or forget entirely. Lost: 40-60 repeat customers × $50-150 = $2,000-$9,000/year.
Essential CRM Features for Auto Repair Shops
Everything you need to manage leads, close more deals, and keep customers coming back
Lead Management
Web form integration, phone call logging, lead source tracking, automated lead distribution
Pipeline Management
Visual drag-and-drop pipeline: New Lead → Quote → Scheduled → In Progress → Completed
Communication Automation
SMS automation, email sequences, voicemail drops, two-way texting, review requests
Appointment Scheduling
Online booking, calendar sync, bay assignment, automated reminders
Customer Database
Complete vehicle history, service tracking, maintenance schedules, customer preferences
Reporting & Analytics
Lead source ROI, conversion rates, revenue attribution, customer lifetime value
How FlashCrafter CRM Works for Auto Repair Shops
Real-world examples of CRM automation in action
Emergency Breakdown Lead
Customer submits 'car won't start' form at 7 AM
CRM auto-sends SMS: 'We'll call you in 10 minutes to help'
Notification sent to service advisor
Advisor calls customer, schedules tow/repair
Auto-send appointment confirmation
After repair: Auto-send review request
Customer enters oil change reminder sequence
Brake Job Quote Follow-Up
Customer requests brake inspection quote
CRM creates lead, tags as 'Brake Service'
Service advisor schedules inspection
After inspection: Auto-send quote via email
Day later: Auto-SMS 'Did you receive our brake estimate?'
3 days later: Auto-call reminder to follow up
Customer approves: Move to 'Job Scheduled'
After service: Review request + oil change reminder
Seasonal Maintenance Campaign
CRM identifies customers due for oil change (3,000+ miles)
Auto-send 'Time for your oil change - $39.99 special'
Customers book online via link in SMS
Appointment auto-added to calendar
Reminder sent day before
After service: Review request + next service reminder
If not booked: Follow-up sequence continues monthly
CRM Pricing Comparison
Get enterprise-level CRM for the price of an oil change
| CRM Option | Cost | Website Included | SMS Automation | Auto-Specific | Easy to Use |
|---|---|---|---|---|---|
| DIY (Spreadsheets) | $0 | ❌ | ❌ | ❌ | ✅ |
| Basic CRM (HubSpot) | $50-200/mo | ❌ | $20-100/mo extra | ❌ | ❌ |
| Shop Management (Mitchell) | $200-400/mo | ❌ | ✅ | ✅ | ❌ |
| FlashCrafter | $0 (included in $50/mo) | ✅ | ✅ | ✅ | ✅ |
Frequently Asked Questions
Do I really need a CRM for a small auto repair shop?
Yes—especially if you're small. Without a CRM, you're manually tracking leads in spreadsheets, missing calls while working on cars, forgetting to follow up on quotes, and losing customers to whoever calls back first. If you generate even 20-30 leads/month, 30-50% are falling through the cracks without systematic follow-up. FlashCrafter's CRM captures those lost leads automatically.
How does GoHighLevel compare to shop management software?
Traditional shop management software (Mitchell, ALLDATA) focuses on parts ordering and repair tracking. GoHighLevel (included free with FlashCrafter) focuses on the CUSTOMER side: lead capture, automated follow-ups, appointment booking, review generation, and retention campaigns. Most shops need both—but the CRM side is what actually fills your bays with new customers.
Can I import my existing customer list?
Yes. FlashCrafter's setup includes importing your existing customer list from spreadsheets, your old software, or CSV files. Once imported, you can immediately launch maintenance reminder campaigns, send review requests to past customers, or run seasonal promotions. Most shops import their customer list and generate 20-40 appointments in the first month just by texting 'Oil change special $39.99' to their list.
How do automated follow-ups work?
FlashCrafter's CRM uses spaced, value-driven sequences. Example: Customer requests brake quote → Day 0: Send quote via email. Day 1: Auto-SMS 'Got your brake estimate—any questions?' Day 3: Auto-SMS 'We can have your brakes done this week.' Day 7: Call reminder. If customer books, sequence stops immediately. This isn't spam—it's systematic follow-up that matches how customers make repair decisions.
What's the ROI of CRM for auto repair shops?
Massive. Example: You generate 50 leads/month. Without CRM: 30% close rate = 15 customers. With CRM: 45-50% close rate = 22-25 customers. Additional 7-10 customers × $300-800 average repair = $2,100-$8,000 extra revenue PER MONTH. Plus service reminder campaigns bring back existing customers for oil changes, brakes, tires. FlashCrafter's CRM costs $0 extra—it's included.
Get Free Auto Repair CRM with FlashCrafter
Stop losing leads to slow follow-ups and missed calls. Free GoHighLevel CRM ($97-497/mo value) included with FlashCrafter. Professional website, CRM, and SEO for $50/month.