Website & Conversion Optimization
Build a website that turns visitors into customers. From essential elements to speed optimization -- everything you need to create a high-converting service business website.
Learning Path
5 of 5 availableService Business Website Essentials
18 min readThe 12 must-have elements every service business website needs to convert visitors into calls and bookings. No fluff, just what works.
Mobile Optimization for Local Business
15 min read76% of local searches happen on mobile. Learn how to make your website fast, easy to use, and optimized for phone calls on every device.
Turning Website Visitors into Customers
18 min readYour website gets traffic but not enough calls? Learn conversion rate optimization tactics that turn browsers into booked appointments.
Website Speed: Why It Matters and How to Fix It
12 min readA 1-second delay in load time costs you 7% of conversions. Learn Core Web Vitals, what slows your site down, and how to fix it.
On-Page SEO Essentials for Local Businesses
15 min readTitle tags, meta descriptions, header structure, and content optimization. The on-page SEO checklist every local business website needs.
After This Learning Path, You'll Know How To
Build a service business website with all 12 essential conversion elements
Optimize your site for mobile visitors who want to call or book
Implement conversion tactics that turn traffic into booked appointments
Fix website speed issues that cost you customers
Apply on-page SEO best practices to every page on your site
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