Local SEO for Service Businesses
Everything you need to rank in local search results and get found by customers in your area. From Google Business Profile to local link building -- written for business owners, not SEO experts.
Learning Path
5 of 5 availableGoogle Business Profile Optimization
18 min readYour GBP listing is your most important local SEO asset. Learn how to optimize every field, add photos, get reviews, and rank in the Local Pack.
Local Ranking Factors That Matter
20 min readNot all ranking factors are equal. Learn which signals Google actually uses to rank local businesses and where to focus your time.
Local Citations: Building Your Online Presence
15 min readCitations are mentions of your business name, address, and phone number across the web. Learn how to build them correctly and keep them consistent.
Local Keyword Research for Service Businesses
15 min readFind the exact keywords your customers search when they need your services. Step-by-step keyword research process for local businesses.
Local Link Building Strategies
12 min readEarn backlinks that boost your local rankings. Practical link building tactics that work for service businesses without a big budget.
After This Learning Path, You'll Know How To
Optimize your Google Business Profile to rank in the Local Pack
Identify which ranking factors to prioritize for your business
Build and maintain consistent citations across the web
Find the exact keywords your local customers search for
Earn quality backlinks without a big marketing budget
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