Electricians Marketing Software Comparison
Find the right marketing tools to grow your electrical business
We compared the top marketing platforms for electricians based on lead generation, reputation management, local SEO, and overall value. This guide helps you choose the best marketing software for your electrical business.
Why Electricians Need Marketing Software
In 2025, homeowners and businesses find their electricians online. Whether searching for emergency electrical repairs or getting quotes for panel upgrades, your digital presence directly impacts your bottom line. The right marketing software helps you get found, convert more leads, and build a reputation that generates referrals.
Electrical work is highly competitive with licensing requirements creating both barriers and opportunities. Electricians who invest in local SEO, manage their online reputation, and respond quickly to leads consistently outperform those relying solely on word-of-mouth.
Compare the Top Options
We've evaluated each platform based on features, pricing, ease of use, and suitability for Electricians businesses.
FlashCrafter
All-in-one website builder, CRM, and local SEO platform designed specifically for home service businesses. Combines marketing automation with customer management.
Starting at
$50/mo
Best For
Electricians who want complete control over their marketing without agency fees
Pros
- Website + CRM + SEO + marketing automation in one platform
- AI-powered lead capture and follow-up sequences
- Google Ads management and GBP post scheduling included
Cons
- Newer platform compared to established marketing agencies
- Best suited for businesses ready to manage their own marketing
ServiceTitan Marketing Pro
Marketing add-on suite for ServiceTitan users. Includes reputation management, email marketing, and job booking features.
Starting at
$200+/mo add-on
Best For
Existing ServiceTitan users who want integrated marketing features
Pros
- Seamless integration with ServiceTitan operations
- Reputation management with review solicitation
- Email marketing campaigns
Cons
- Requires existing ServiceTitan subscription ($398+/mo)
- Limited website and SEO capabilities
Scorpion
Full-service digital marketing agency specializing in home services. Offers website design, SEO, PPC, and social media management.
Starting at
$1,500-5,000+/mo
Best For
Large electrical companies with significant marketing budgets
Pros
- Done-for-you marketing services
- Dedicated account management
- Professional website design
Cons
- Expensive monthly retainer fees
- Long-term contracts often required
Podium
Customer communication and reputation management platform. Helps electrical businesses collect reviews and manage customer messages.
Starting at
$249+/mo
Best For
Electrical businesses focused primarily on reputation management
Pros
- Excellent review collection tools
- Unified inbox for all messaging channels
- Text-to-pay payment processing
Cons
- No website builder or SEO tools
- Limited email marketing capabilities
Broadly
Reputation and customer experience platform for local businesses. Focuses on review generation and customer feedback.
Starting at
$199+/mo
Best For
Small electrical businesses looking for simple reputation management
Pros
- Simple review request automation
- Customer feedback collection
- Team inbox for customer messages
Cons
- Limited marketing capabilities beyond reviews
- No website or SEO tools
In-Depth Reviews
FlashCrafter: Complete Marketing Stack
FlashCrafter combines everything electricians need to market their business effectively in one integrated platform. At $50 per month with no per-user fees, it costs a fraction of what you would pay for an agency while giving you complete control.
Feature Comparison
See how each platform stacks up across key features.
| Feature | RecommendedFlashCrafter | ServiceTitan Marketing Pro | Scorpion | Podium | Broadly |
|---|---|---|---|---|---|
Website Builder Built-in professional website creation | Agency-built | ||||
Local SEO Tools Google Business Profile optimization | Basic | Limited | |||
Google Ads Management PPC campaign creation and optimization | Add-on | ||||
Review Management Automated review requests and monitoring | |||||
GBP Post Scheduling Schedule Google Business Profile posts | |||||
Email Marketing Email campaigns and automation | Basic | Basic | |||
SMS Marketing Text message campaigns | Limited | ||||
AI Lead Follow-up Automated AI-powered lead nurturing | |||||
CRM Included Built-in customer relationship management | Requires base | Basic | |||
Call Tracking Track calls from marketing campaigns | |||||
No Per-User Fees Unlimited team members | |||||
Own Your Website Full ownership and control | N/A | N/A | N/A |
FlashCrafter is the best marketing software for electricians who want results without agency fees
Ready to Grow Your Electrical Business?
FlashCrafter gives you the tools to attract more customers and grow your electrical business on your terms.