Thryv Review 2026: Good CRM, Missing SEO Engine
TL;DR: Thryv excels at CRM, scheduling, and client communication for small businesses. But if you're looking for local SEO to get found on Google? Thryv barely scratches the surface. No programmatic landing pages, limited schema, and basic website capabilities. It's a great operational tool—not a growth engine.
What is Thryv?
Thryv (formerly DexYP, formerly Yellow Pages) is a business management platform that acquired the remnants of the Yellow Pages empire and pivoted to SaaS. They offer CRM, scheduling, payments, social media, and basic marketing tools for small businesses.
Target Market
Small businesses (1-10 employees) looking for all-in-one operations management
Company Background
Public company (NASDAQ: THRY), ~$824M annual revenue (2024), 103,000+ SaaS subscribers
Thryv Pricing (2026)
Plus
- • CRM & contact management
- • Scheduling & calendar
- • Basic website builder
Professional
- • All Plus features
- • Payment processing
- • Social media posting
Unlimited
- • All Professional features
- • Unlimited users
- • Marketing Center add-on
Note: Marketing Center (SEO, social ads, reputation) is a separate add-on. Total can easily reach $700-1,000/month for the "complete" package.
What Thryv Does Well
CRM & Contact Management
Solid contact database, activity tracking, and pipeline management. Good for service businesses tracking clients and jobs.
Scheduling & Appointments
Online booking, calendar syncing, and automated reminders. Works well for appointment-based businesses.
Payment Processing
Invoicing, estimates, and payment collection. Integrated with the CRM for seamless client billing.
The Critical Gap: No Real Local SEO
Thryv is fundamentally a business operations platform, not a growth engine. Here's what's missing:
No Programmatic Landing Pages - Can't create 50+ service-location pages at scale
Basic Website Builder - Template sites that don't rank for local keywords
Limited Schema Markup - No automated LocalBusiness, Service, or FAQ schema
No Hub & Spoke Architecture - Flat site structure that doesn't build topical authority
Thryv vs FlashCrafter
| Feature | Thryv Unlimited | FlashCrafter |
|---|---|---|
| Monthly Cost | $499+ | $50 |
| CRM Included | ✓ Yes | ✓ Yes (HighLevel) |
| Programmatic SEO Pages | ✗ No | ✓ 50+ pages |
| Schema Automation | ✗ Limited | ✓ Full suite |
| Contract | 12-month typical | Month-to-month |
| You Own Website | ✓ Yes | ✓ Yes |
Who Should Use Thryv?
Thryv Works For:
- • Businesses that already have enough leads
- • Companies focused on operations, not growth
- • Users wanting simple all-in-one operations
Skip Thryv If:
- • You need more customers from Google
- • Local SEO is a priority
- • You want programmatic landing pages
Bottom Line
Thryv is a solid CRM and operations platform for small businesses. But it's not a growth engine. If your goal is getting found on Google and generating more leads from local search, Thryv falls short. The pricing ($499+/month) is steep for what's essentially an operational tool with basic marketing add-ons.