17x ROAS: How to Master Google Ads
Most Google Ads campaigns barely break even. Here's how to hit 17x ROAS. Achieving a 17x return on ad spend ($17 revenue for every $1 spent) is possible with proper management. We break down the audience targeting, creative testing, and bid strategies that drive exceptional performance.
The Fundamentals of High-ROAS Campaigns
1. Audience Targeting
Stop spraying and praying. Use custom audiences (past customers), lookalikes, and rigorous negative keyword lists to filter waste.
2. Creative Testing
Test headlines, ad copy, and landing pages relentlessly. The winner isn't what you think; it's what the data proves.
3. Bid Strategy
Use Target ROAS or Maximize Conversion Value if you have data. Manual bidding gives you control if you're just starting.
4. Tracking & Attribution
If you can't measure it, you can't scale it. Proper conversion tracking and GA4 integration are non-negotiable.
The Optimization Timeline
Weeks 1-2: Data Gathering
Let the campaign run. Don't touch it. You need data to make decisions.
Week 3: Pruning
Pause low-performing keywords and ad variations. Stop the bleeding.
Week 4: Scaling
Double down on what's working. Increase budget on winning ad sets.
Ongoing: A/B Testing
Continuous refinement. 17x ROAS doesn't happen overnight; it happens in months 4+.
ROAS Killers
- ✕ Poor conversion tracking
- ✕ Broad keywords (wrong audience)
- ✕ Weak landing pages (high bounce)
- ✕ Ignoring negative keywords
- ✕ Not pausing underperformers
- ✕ Sticking with mediocre creative
Is Your Ad Spend Wasted?
Review your current Google Ads setup. Find one element to A/B test this week. Or let us audit your campaign for free.