Durable vs FlashCrafter: Which AI Website Builder Actually Ranks?
TL;DR: Durable creates beautiful 1-page websites in 30 seconds. FlashCrafter creates 50-page SEO systems that actually rank on Google. Both are AI-powered, but they solve completely different problems. One is a brochure. The other is a growth engine.
The Core Difference
Durable
"Build a website with AI in 30 seconds"
- • Single-page site by default
- • AI-generated copy
- • $15/mo (or $12 annually)
- • No SEO depth
FlashCrafter
"Get found on Google, get booked on autopilot"
- • 50+ programmatic landing pages
- • AI + HighLevel CRM included
- • $50/month
- • Built for rankings
The Page Count Problem
Competitive local businesses build topical authority through dozens of targeted pages—one for each service-location combination. Durable generates a single-page site by default. That's a significant content disadvantage.
Durable Site Structure
1
Single landing page with all content
FlashCrafter Site Structure
50+
Service × location pages targeting specific keywords
Feature Comparison
| Feature | Durable | FlashCrafter |
|---|---|---|
| Page Count | Single-page default | 50+ pages |
| Programmatic SEO | ✗ No | ✓ Yes |
| Schema Markup | Basic | Full automation |
| CRM Included | ✗ No | ✓ HighLevel |
| Service Area Pages | ✗ No | ✓ Automated |
| Price | $15/mo ($12 annual) | $50/mo |
| Best For | Simple brochure site | Local SEO growth |
What Durable Does Well
Let's be fair—Durable is a solid product for what it's designed to do:
- Lightning-fast creation: Genuinely 30 seconds to a live website
- Beautiful templates: Modern, clean designs that look professional
- Affordable: $15/mo ($12 annually) is very accessible
- No technical skills needed: True no-code experience
The catch: Looking good and ranking on Google are two completely different things.
Why Durable Sites Don't Rank
1. Single Page = No Topical Authority
Google rewards depth. A 1-page site can't compete with a 50-page competitor covering every service and location.
2. No Service × Location Pages
You can't rank for "HVAC repair Sacramento" without a page targeting that exact keyword.
3. Basic Schema = No Rich Snippets
Without proper LocalBusiness, Service, and FAQPage schema, you miss the enhanced visibility that rich snippets provide in search results.
4. No Internal Linking Structure
With only 1 page, there's no hub-spoke architecture to build authority and help Google understand your content.
Who Should Use What?
Choose Durable If:
- • You just need a digital business card
- • You get customers from referrals only
- • SEO doesn't matter to your business
- • You want the cheapest option possible
Choose FlashCrafter If:
- • You need customers from Google
- • Local search visibility matters
- • You want 50+ service-location pages
- • You need CRM + website together
Bottom Line
Durable builds websites. FlashCrafter builds growth engines. Both use AI, but for completely different purposes. If looking good is enough, Durable is fine. If you need customers from Google, FlashCrafter is the choice.