Roofers Revenue Blueprint

Service	Description	Pricing Model
Asphalt Shingle Roof Installation	New roof installation using asphalt shingles, most common residential roofing	Per square (100 sq ft): $350-$550
Roof Replacement	Complete tear-off and replacement of existing roof system	Per square: $400-$700
Roof Repair	Fixing leaks, damaged shingles, flashing, and minor issues	Flat rate: $150-$1,500 per repair
Roof Inspection	Assessment of roof condition, documentation, and recommendations	Flat rate: $150-$500
Commercial Flat Roof Installation	TPO, EPDM, or PVC membrane installation for commercial buildings	Per square: $500-$1,200
Metal Roof Installation	Standing seam or corrugated metal roofing systems	Per square: $700-$1,400
Gutter Installation	Seamless or sectional gutter systems with downspouts	Per linear foot: $6-$25

Service	Description	Typical Add-On Value
Attic Ventilation	Ridge vents, soffit vents, powered ventilators	$300-$1,500
Skylight Installation	Adding natural light sources during roof work	$1,000-$3,500 per unit
Ice Dam Prevention	Heat cables and improved ventilation systems	$500-$2,000
Chimney Flashing	Waterproofing around chimney penetrations	$300-$800
Gutter Guards	Leaf protection systems	$7-$15 per linear foot
Roof Coating Application	Reflective or protective coatings for existing roofs	Per square: $150-$400
Fascia and Soffit Repair	Replacing damaged wood or aluminum trim	$15-$30 per linear foot
Insulation Upgrade	Adding or replacing attic insulation during roof work	$1-$3 per sq ft

Service	Price Premium	Target Segment
Slate Roof Installation	3-4x standard asphalt	Historic homes, luxury estates
Cedar Shake Roofing	2-2.5x standard	Upscale residential, architectural significance
Copper Roofing/Accents	4-5x standard	High-end custom homes, commercial landmarks
Green/Living Roof Installation	3-4x standard	Commercial, eco-conscious property owners
Solar Roof Integration	5-8x standard	Sustainability-focused homeowners
Synthetic Slate/Shake	1.5-2x standard	Budget-conscious luxury appeal
Historical Restoration Roofing	2-3x standard	Historic preservation, landmark buildings
Impact-Resistant Roofing	1.3-1.5x standard	Storm-prone regions, insurance-conscious owners

Similar Equipment

• Siding Installation — Uses scaffolding, ladders, and similar safety equipment
• Exterior Painting — Shares lift equipment and exterior access systems
• Solar Panel Mounting — Leverages roof expertise and fall protection
• Window Installation — Uses similar ladders and exterior work setup

Similar Skills

• Waterproofing Services — Foundation, deck, and basement waterproofing
• General Carpentry — Structural repairs, decking, exterior woodwork
• Masonry Repair — Chimney rebuilding, tuckpointing
• Stucco/EIFS Installation — Exterior wall systems expertise

Same Customer Base

• Pressure Washing — Roof, siding, and driveway cleaning
• Tree Trimming — Removing branches threatening roofs
• HVAC Maintenance — Cross-referral opportunity for home maintenance
• Home Inspection Services — Pre-sale and annual inspection contracts

Equipment Rental Potential

• Scaffolding and ladder rentals to other contractors
• Roofing equipment rental (nail guns, compressors) — Limited, typically internal use

Retail Product Sales

• Roofing materials direct to DIY customers (markup: 15-25%)
• Gutter products and accessories
• Ventilation products
• Roof coatings and sealants

Service Packages and Memberships

Package	Annual Fee	Includes
Roof Care Plan - Basic	$150-$250	Annual inspection, minor repairs, priority scheduling
Roof Care Plan - Premium	$350-$500	Bi-annual inspections, gutter cleaning, 10% repair discount
Commercial Maintenance Contract	$500-$2,500	Quarterly inspections, emergency response, documentation

Documentation/Report Sales

• Detailed roof condition reports for real estate transactions: $200-$400
• Thermal imaging inspection reports: $300-$600
• Drone aerial inspection with imagery: $250-$500

Industry-Specific Commercial Contracts

Sector	Contract Type	Typical Annual Value
Property Management Companies	Multi-property maintenance agreements	$10,000-$100,000+
Retail Chains	Regional roofing contractor for locations	$50,000-$500,000
Industrial Facilities	Large flat roof systems, ongoing maintenance	$20,000-$200,000
Warehousing/Logistics	Large-scale membrane roof systems	$100,000-$1M+
Healthcare Facilities	Compliance-focused, minimal disruption work	$25,000-$250,000

Referral Partnerships

• Real estate agents — Inspection and certification referrals
• Insurance adjusters — Storm damage restoration
• Home inspectors — Repair and replacement referrals
• General contractors — Subcontractor relationships
• Solar installers — Roof prep and integration partnerships

Subcontracting Opportunities

• New construction builders (residential developments)
• Commercial general contractors
• National roofing companies needing local presence
• Disaster restoration firms

Government/Institutional Contracts

• Municipal buildings and facilities
• School district roofing programs
• Federal GSA schedule contracts
• Military base maintenance contracts
• State university systems

Popular Brands/Vendors

Roofing Materials Manufacturers

Tier	Shingles/Residential	Commercial/Flat	Metal
Premium	GAF (Timberline HDZ), CertainTeed (Landmark Pro), Owens Corning (Duration)	Firestone, Carlisle, Johns Manville	Standing Seam Systems, Englert, ATAS
Mid-Range	Tamko, Atlas, IKO	GAF Commercial, Versico	ABC Supply, Metal Sales
Budget	Three-tab commodity shingles	Generic TPO/EPDM	Corrugated steel panels

Equipment & Tools

Category	Brands
Nail Guns	DeWalt, Bostitch, Hitachi/Metabo
Compressors	DeWalt, California Air Tools, Makita
Safety Equipment	3M, Werner, Guardian Fall Protection
Roofing Shovels/Tools	AJC Tools, Malco, Bon Tool

Software & Business Tools

Category	Solutions
Estimating/Measurement	EagleView, GAF QuickMeasure, Roofr, iRoofing
CRM/Job Management	JobNimbus, AccuLynx, Jobber, GoHighLevel
Drone Software	DJI Pilot, DroneDeploy, Pix4D
Accounting	QuickBooks, Xero

Industry Associations & Certifications

Association	Certification/Benefit
NRCA (National Roofing Contractors Association)	Training, advocacy, certification programs
GAF Master Elite	Top 3% designation, extended warranties
CertainTeed SELECT ShingleMaster	Manufacturer certification program
Owens Corning Platinum Preferred	Premium contractor network
HAAG Certification	Storm damage inspection credibility

ROOFING BUSINESS REVENUE
├── Installation Services (55-70%)
│   ├── Residential New Roofs (25-35%)
│   ├── Commercial New Roofs (15-25%)
│   └── Re-Roofing/Replacement (15-20%)
│
├── Repair Services (15-25%)
│   ├── Emergency/Storm Repairs (8-12%)
│   ├── Scheduled Repairs (5-8%)
│   └── Warranty Work (2-5%)
│
├── Maintenance Contracts (5-15%)
│   ├── Residential Plans (2-5%)
│   └── Commercial Contracts (3-10%)
│
├── Add-On Services (5-10%)
│   ├── Gutters/Downspouts (3-5%)
│   ├── Skylights (1-2%)
│   └── Ventilation (1-2%)
│
├── Inspections & Reports (2-5%)
│   ├── Real Estate Inspections (1-2%)
│   └── Insurance Inspections (1-3%)
│
└── Product Sales (1-3%)
    └── Materials/Accessories (1-3%)

Service Category	Typical Margin	Volume Level	Strategic Value
Roof Replacement (Residential)	25-35%	High	Core revenue driver
Commercial Flat Roof Installation	20-30%	Medium	Large ticket, relationship building
Emergency Storm Repairs	40-60%	Variable	High margin, customer acquisition
Scheduled Repairs	35-50%	Medium	Relationship maintenance
Roof Inspections	60-75%	High	Lead generation, low cost
Maintenance Contracts	40-55%	Medium	Recurring revenue, retention
Gutter Installation	30-45%	Medium	Easy add-on
Premium Materials (Slate/Metal)	30-40%	Low	Brand positioning
Insurance Restoration	25-35%	Variable	Volume opportunity

Service	Low Range	Mid Range	High Range	Pricing Model
Asphalt Shingle Roof (1,500 sq ft)	$5,000	$8,000	$12,000	Per job
Metal Roof (1,500 sq ft)	$12,000	$18,000	$30,000	Per job
Flat Roof (10,000 sq ft commercial)	$50,000	$80,000	$120,000	Per job
Roof Repair (leak)	$150	$500	$1,500	Flat rate
Full Roof Inspection	$150	$300	$500	Flat rate
Gutter Installation (150 LF)	$900	$1,800	$3,750	Per linear foot
Skylight Installation	$1,000	$2,000	$3,500	Per unit
Storm Damage Assessment	Free	$200	$400	Flat rate (often waived)

KPI	Industry Benchmark	Top Performers
Gross Profit Margin	25-35%	40%+
Net Profit Margin	8-12%	15-20%
Close Rate (estimates to jobs)	25-35%	45-55%
Average Job Size (residential)	$8,000-$12,000	$15,000+
Customer Acquisition Cost	$300-$600	<$250
Revenue per Employee	$150,000-$200,000	$250,000+
Job Completion Time	2-3 days (residential)	1-2 days
Callback/Warranty Rate	<5%	<2%
Customer Referral Rate	15-25%	35%+
Online Review Rating	4.0+ stars	4.7+ stars
Lead-to-Estimate Ratio	60-70%	80%+

Required Licenses

Requirement	Details
Contractor's License	Required in most states; roofing-specific classification often required
Business License	City/county-level business registration
Building Permits	Required for most roof replacements; contractor typically pulls

Insurance Requirements

Coverage	Minimum Recommended
General Liability	$1M-$2M per occurrence
Workers' Compensation	State-mandated; roofing is high-risk classification
Commercial Auto	$1M liability for company vehicles
Umbrella Policy	$2M-$5M for additional coverage

Certifications & Compliance

• OSHA 10/30 Hour Training — Required for crew safety compliance
• EPA RRP Certification — Required for pre-1978 homes (lead paint)
• Manufacturer Certifications — GAF, CertainTeed, Owens Corning programs
• HAAG Certification — Industry standard for storm damage inspection
• State-Specific Requirements — Varies significantly (FL, TX have stricter requirements)

Rank	Channel	Effectiveness	Notes
1	Customer Referrals	★★★★★	Highest close rate (50%+), lowest cost
2	Google Local Services Ads	★★★★★	Pay-per-lead, Google Guaranteed badge
3	Google Search Ads (PPC)	★★★★☆	High intent, competitive ($15-$50/click)
4	SEO/Organic Search	★★★★☆	Long-term investment, compounds over time
5	Storm Chasing/Canvassing	★★★★☆	High volume after storms, reputation risk
6	Facebook/Instagram Ads	★★★☆☆	Brand awareness, before/after content works
7	Home Advisor/Angi	★★★☆☆	Volume leads, lower quality, shared leads
8	Direct Mail	★★★☆☆	Effective post-storm, neighborhood targeting
9	Yard Signs	★★★☆☆	Low cost, builds local brand awareness
10	Nextdoor	★★☆☆☆	Community trust, organic recommendations
11	Radio/TV	★★☆☆☆	Brand building, expensive, hard to track
12	Home Shows	★★☆☆☆	Lead generation, relationship building

Highest Margin Services

1. 1Roof Inspections (60-75%) — Low cost, high lead conversion
2. 2Emergency Storm Repairs (40-60%) — Urgency premium
3. 3Maintenance Contracts (40-55%) — Predictable, recurring
4. 4Standard Repairs (35-50%) — Quick turnaround

Volume/Customer Acquisition Drivers

• Storm events create surge demand (30-50% of annual business in storm-prone areas)
• Insurance restoration work drives volume but requires claims expertise
• Real estate transactions create inspection and repair demand
• Neighborhood concentration (one visible job generates 2-3 leads)

Top Growth Opportunities

1. 1Commercial Maintenance Contracts — Recurring revenue, less competition
2. 2Solar-Ready Roofing — Growing demand, premium positioning
3. 3Insurance Restoration Specialization — Volume opportunity, requires systems
4. 4Green/Sustainable Roofing — Differentiator, premium pricing
5. 5Multi-Family/Property Management — Scalable relationships

Recurring Revenue Strategies

• Annual maintenance plans for residential customers
• Multi-year commercial maintenance contracts
• Gutter cleaning subscriptions (quarterly service)
• Inspection programs for property management companies
• Extended warranty programs with annual check-ups

Competitive Differentiation Opportunities

• Manufacturer Certifications — GAF Master Elite (top 3%), extended warranties
• Technology Adoption — Drone inspections, 3D visualizers, digital proposals
• Financing Options — In-house or partner financing increases close rates 15-25%
• Specialization — Historic restoration, commercial-only, metal roofing expert
• Customer Experience — Communication systems, project tracking portals

Industry Trends to Watch

1. 1Solar Integration — Roof + solar bundles becoming standard offering
2. 2Cool Roofing/Energy Efficiency — Growing regulatory requirements
3. 3Labor Shortage — Skilled roofer shortage driving wages up 5-8% annually
4. 4Material Price Volatility — Asphalt and metal prices fluctuate significantly
5. 5Technology Adoption — Aerial measurement and estimation becoming standard
6. 6Insurance Changes — Carriers tightening roof age requirements (15-20 year limits)
7. 7Storm Frequency — Climate patterns increasing demand in traditional and new markets