General Contractors Revenue Blueprint

Service	Description	Pricing Model
Kitchen Remodeling	Complete kitchen renovations including cabinets, countertops, flooring, and appliances	Per project ($15,000-$75,000+)
Bathroom Remodeling	Full bathroom renovations including fixtures, tile, vanities, and plumbing updates	Per project ($8,000-$35,000+)
Room Additions	Building new rooms or extending existing square footage	Per sq ft ($150-$400)
Basement Finishing	Converting unfinished basements into livable space	Per sq ft ($30-$75)
Whole Home Renovation	Comprehensive interior and exterior home updates	Per project ($100,000-$500,000+)
Deck/Patio Construction	Building outdoor living spaces including decks, patios, and pergolas	Per sq ft ($25-$75 for decks)
Structural Repairs	Foundation work, load-bearing wall modifications, structural reinforcement	Per project ($5,000-$50,000+)
Siding & Exterior Work	Exterior cladding installation, repair, and replacement	Per sq ft ($5-$15 installed)
Window & Door Installation	Replacement and new installation of windows and exterior doors	Per unit ($300-$1,500 per window installed)
Interior Finishing	Drywall, trim, molding, painting, and flooring installation	Per sq ft or per project

Service	Description	Upsell Opportunity
Permit Management	Handling all building permits and inspections	$500-$2,000 per project
Design Consultation	Space planning and design recommendations	$150-$500/hour or included
Material Procurement	Sourcing and purchasing materials on client's behalf	10-20% markup
Project Management	Dedicated oversight for complex projects	10-15% of project cost
Demolition Services	Selective or complete demolition	$1,000-$15,000
Debris Removal & Cleanup	Site cleanup and hauling	$300-$800 per load
Painting Services	Interior/exterior painting during renovation	$2-$6 per sq ft
Flooring Installation	Hardwood, tile, LVP, carpet installation	$6-$15 per sq ft installed
Built-in Storage	Custom closets, shelving, and storage solutions	$500-$5,000+
Light Fixture Installation	Upgrading lighting during renovation	$75-$300 per fixture
Warranty Extensions	Extended labor warranties beyond standard	$500-$2,000

Service	Price Premium	Target Segment
Historic Home Restoration	2-3x standard	Historic district homeowners, preservationists
Luxury Kitchen Build-Outs	2-4x standard	High-net-worth homeowners ($200K+ kitchens)
Custom Home Building	Project-based ($200-$500/sq ft)	Land owners, move-up buyers
Energy-Efficient Retrofits	1.5x standard	Eco-conscious homeowners, LEED seekers
Smart Home Integration	1.5-2x standard	Tech-savvy homeowners, luxury market
Aging-in-Place Modifications	1.3x standard	Seniors, disability accommodations
Commercial Tenant Improvements	1.5-2x residential	Business owners, property managers
Fire/Water Damage Restoration	Emergency premium (1.5-2x)	Insurance claims, urgent repairs
Outdoor Living Spaces	1.5x standard deck	Affluent homeowners wanting outdoor kitchens, pools
ADU/Guest House Construction	Per project ($100K-$300K)	Property investors, multi-generational families

Similar Equipment

• Concrete work — Driveways, patios, foundations (already have mixers, forms)
• Fencing installation — Wood, vinyl, chain-link (use existing power tools)
• Pressure washing — Pre-project cleaning, maintenance services
• Minor excavation — Grade work, French drains (mini excavator rental)
• Insulation installation — Blown-in, spray foam, batts

Similar Skills

• Carpentry services — Custom woodwork, furniture, trim
• Handyman services — Small repairs, maintenance (entry-level techs)
• Drywall services — Standalone installation and repair
• Tile installation — Specialized tile-only projects
• Cabinet refacing — Budget-friendly alternative to replacement

Same Customer Base

• Property management contracts — Ongoing maintenance for rental properties
• Seasonal maintenance programs — Gutter cleaning, winterization, spring prep
• Real estate investor partnerships — Flip projects, rental prep
• Home inspection repairs — Pre-sale fix-ups
• Interior design referral partnerships — Design-build collaboration

Equipment Rental

• Scaffolding rental to DIYers or other contractors
• Tool rental (specialty saws, compressors, nail guns)
• Dumpster/debris container rental coordination

Retail Product Sales

• Surplus materials sales (tile, flooring, fixtures)
• Curated fixture packages (lighting, hardware, faucets)
• Paint and supplies for touch-ups
• Maintenance product recommendations with affiliate potential

Service Packages & Memberships

Package	Price	Includes
Annual Home Maintenance Plan	$500-$2,000/year	Seasonal inspections, priority scheduling, 10% labor discount
Handyman Retainer	$200-$500/month	Set hours of small repairs monthly
Property Investor Package	Custom pricing	Volume discounts, dedicated project manager
Warranty Plus	$300-$1,000	Extended 5-year labor warranty

Documentation Sales

• As-built drawings and documentation ($500-$2,000)
• Project photo portfolios for real estate listings
• Maintenance manuals and home care guides
• Energy audit reports and recommendations

Industry-Specific Commercial Contracts

Sector	Opportunity	Contract Value
Restaurant/Retail	Tenant improvements, build-outs	$50K-$500K per project
Medical/Dental Offices	ADA compliance, specialized build-outs	$75K-$300K
Multi-Family Housing	Unit renovations, common area updates	$20K-$100K per unit
Office Spaces	Reconfigurations, modernization	$30-$100/sq ft
Property Management Companies	Ongoing renovation and maintenance	$100K-$1M annually

Referral Partnerships

• Real estate agents (pre-listing renovations, buyer repairs)
• Interior designers (design-build collaboration)
• Architects (residential project execution)
• Insurance adjusters (restoration work)
• Home inspectors (repair referrals)
• Mortgage lenders (renovation financing partners)

Subcontracting Opportunities

• Subcontractor for larger commercial GCs
• Specialty work for production builders
• Disaster restoration companies (rebuild phase)
• Insurance restoration networks

Government/Institutional Contracts

• Municipal building maintenance contracts
• School district renovation projects
• Housing authority rehabilitation programs
• VA home modification programs
• HUD 203(k) rehabilitation contractor certification

Equipment Manufacturers

Category	Premium	Mid-Range	Budget
Power Tools	Festool, Hilti	DeWalt, Milwaukee, Makita	Ryobi, Craftsman
Hand Tools	Snap-on, Knipex	Klein, Stanley	Harbor Freight
Compressors	Ingersoll Rand	Rolair, California Air	Porter-Cable
Ladders/Scaffolding	Werner Professional	Little Giant	Louisville
Trucks/Trailers	Ford Super Duty, RAM 3500	Ford F-150, Chevy Silverado	Used fleet vehicles

Supplies and Consumables

Category	Premium	Mid-Range	Budget
Lumber	Certified hardwoods, FSC	Home Depot Pro, Lowe's	Discount lumber yards
Fasteners	GRK, Spax, Simpson	Grip-Rite, Hillman	Generic bulk
Adhesives/Sealants	3M, Sika	DAP, Liquid Nails	Store brand
Cabinets	Custom local shops, Kraftmaid	Semi-custom (Merillat)	Stock (Hampton Bay)
Countertops	Cambria, natural stone	Silestone, LG Viatera	Laminate, tile

Software and Business Tools

• Project Management: Buildertrend, CoConstruct, Procore
• Estimating: Clear Estimates, Stack, PlanSwift
• Accounting: QuickBooks Contractor, Foundation Software
• CRM: JobNimbus, Jobber, ServiceTitan
• Design: Chief Architect, SketchUp Pro, Houzz Pro
• Scheduling: Calendly, Housecall Pro

Industry Associations & Certifications

• NAHB — National Association of Home Builders (CGP, GMB, CGB designations)
• NARI — National Association of the Remodeling Industry (CR, CRS, CKBR certifications)
• AGC — Associated General Contractors
• NKBA — National Kitchen & Bath Association
• EPA Lead-Safe Certified — Required for pre-1978 homes
• State Contractor Licenses — Varies by state (required in 45+ states)
• OSHA 30 — Construction safety certification

General Contracting Revenue
├── Project-Based Work (70-85%)
│   ├── Kitchen Remodeling (20-30%)
│   ├── Bathroom Remodeling (15-20%)
│   ├── Room Additions (10-15%)
│   ├── Whole Home Renovations (10-20%)
│   ├── Basement Finishing (5-10%)
│   └── Other Projects (10-15%)
│
├── Commercial/B2B (10-20%)
│   ├── Tenant Improvements (5-10%)
│   ├── Property Management Contracts (3-5%)
│   └── Subcontracting (2-5%)
│
├── Service & Maintenance (5-10%)
│   ├── Maintenance Plans (2-4%)
│   ├── Handyman Services (2-3%)
│   └── Warranty Work (1-2%)
│
├── Product Sales & Markups (3-8%)
│   ├── Material Markups (2-5%)
│   ├── Fixture/Appliance Sales (1-2%)
│   └── Change Order Markups (0.5-1%)
│
└── Other Revenue (1-3%)
    ├── Design Fees (0.5-1%)
    ├── Permit Management (0.5-1%)
    └── Referral Commissions (0-0.5%)

Service Category	Typical Margin	Volume	Strategic Value
Kitchen Remodeling	25-35%	High	Core revenue driver, high visibility
Bathroom Remodeling	30-40%	High	Consistent demand, manageable scope
Room Additions	20-30%	Medium	High ticket, longer timelines
Basement Finishing	30-40%	Medium	Good margins, controlled environment
Whole Home Renovation	15-25%	Low	Portfolio builder, complex management
Commercial TI	15-20%	Medium	Steady volume, relationship-driven
Handyman Services	40-50%	High	Entry point, recurring revenue
Maintenance Plans	50-60%	Medium	Predictable revenue, customer retention
Design Services	60-70%	Low	Differentiator, project conversion
Material Sales	10-20% markup	High	Convenience value, bundled revenue

Service	Price Range	Pricing Model	Notes
Kitchen Remodel (Mid-Range)	$25,000-$50,000	Per project	Excludes appliances typically
Kitchen Remodel (Upscale)	$75,000-$150,000+	Per project	Custom cabinets, premium finishes
Bathroom Remodel (Mid-Range)	$12,000-$25,000	Per project	Standard fixtures and tile
Bathroom Remodel (Upscale)	$35,000-$75,000+	Per project	Custom tile, luxury fixtures
Room Addition	$150-$300/sq ft	Per sq ft	Varies by complexity, foundation
Basement Finishing	$30-$75/sq ft	Per sq ft	Higher for bathrooms, wet bars
Deck Construction	$25-$50/sq ft	Per sq ft	Pressure-treated lumber
Composite Deck	$50-$100/sq ft	Per sq ft	Trex, TimberTech
Siding Replacement	$8,000-$20,000	Per project	Vinyl; fiber cement 50% more
Window Replacement	$400-$1,200/window	Per unit	Installed, varies by type
Interior Painting	$2-$4/sq ft	Per sq ft	Labor only; $3-$6 with materials
Hardwood Flooring	$8-$15/sq ft	Per sq ft	Installed, mid-grade materials
General Labor Rate	$50-$150/hour	Hourly	Varies by region and expertise

KPI	Industry Benchmark	Top Performers
Gross Profit Margin	25-35%	35-45%
Net Profit Margin	5-10%	12-18%
Revenue per Employee	$150,000-$250,000	$300,000+
Close Rate (Leads to Sales)	25-35%	40-50%
Average Project Value	$15,000-$40,000	$50,000+
Customer Acquisition Cost	$500-$1,500	<$500
Repeat/Referral Rate	40-50%	60-70%
Project Completion On-Time	70-80%	90%+
Change Order Rate	15-25% of projects	<10%
Callback/Warranty Rate	5-10%	<3%
Estimate Accuracy	Within 10%	Within 5%
Days Sales Outstanding	30-45 days	<25 days
Backlog (Months of Work)	2-4 months	4-6 months
Employee Turnover	20-30% annually	<15%

Required Licenses (Varies by State)

License Type	Typical Requirements	Renewal
General Contractor License	Exam, experience (2-4 years), bond	Annual/Biennial
Business License	Local registration	Annual
Home Improvement License	Required in some states	Annual
Specialty Licenses	Electrical, plumbing (if self-performed)	Per trade

Insurance Requirements

Coverage	Minimum Recommended	Notes
General Liability	$1M-$2M per occurrence	Required for most contracts
Workers' Compensation	State minimums	Required if employees
Commercial Auto	$500K-$1M	For company vehicles
Umbrella/Excess	$1M-$5M	Additional protection
Builder's Risk	Project value	For large projects
Professional Liability	$500K-$1M	If offering design services

Regulatory Requirements

• EPA Lead-Safe Certification — Required for work on pre-1978 homes
• OSHA Compliance — Safety training, documentation, PPE
• Building Permits — Required for structural, electrical, plumbing work
• Lien Waivers — Required documentation for payment processing
• Contract Requirements — State-specific disclosures, cancellation rights
• Energy Codes — Compliance with local energy efficiency standards
• ADA Compliance — For commercial and accessible residential work

Channel	Effectiveness	Cost	Notes
Referrals/Word of Mouth	★★★★★	Low	Highest conversion, requires active cultivation
Google Business Profile	★★★★★	Free/Low	Critical for local visibility, reviews essential
Houzz Pro	★★★★☆	$300-$1,000/mo	Strong for remodeling, portfolio showcase
HomeAdvisor/Angi	★★★☆☆	$15-$75/lead	Volume leads, lower quality, competitive
Google Ads (Local)	★★★★☆	$500-$3,000/mo	High intent, expensive keywords ($20-$80/click)
Website/SEO	★★★★☆	$500-$2,000/mo	Long-term investment, compounds over time
Facebook/Instagram	★★★☆☆	$300-$1,000/mo	Visual portfolio, before/after content
Nextdoor	★★★☆☆	Low-Medium	Neighborhood recommendations, local trust
Direct Mail	★★☆☆☆	$1-$3/piece	Neighborhood-specific, declining effectiveness
Home Shows/Events	★★★☆☆	$500-$5,000/event	Brand building, lead generation
Real Estate Partnerships	★★★★☆	Low	Pre-listing and buyer repair referrals
Vehicle Wraps	★★★☆☆	$2,000-$5,000	Brand visibility, one-time investment
Yard Signs	★★★☆☆	$20-$50/sign	Project-site marketing, low cost

Highest Margin Services

1. 1Maintenance Plans (50-60%) — Predictable, low overhead
2. 2Handyman Services (40-50%) — Simple projects, quick turnover
3. 3Design Services (60-70%) — Knowledge-based, low material cost
4. 4Bathroom Remodeling (30-40%) — Contained scope, efficient production
5. 5Basement Finishing (30-40%) — Controlled environment, good margins

Volume/Customer Acquisition Drivers

• Kitchen and bathroom remodels generate 35-50% of revenue for most contractors
• Referrals and repeat customers should comprise 50%+ of leads for mature businesses
• Google Business Profile optimization is non-negotiable for lead generation
• Real estate agent relationships provide consistent pre-listing and buyer repair work

Top Growth Opportunities

1. 1ADU/Guest House Construction — Growing demand due to housing costs, zoning changes
2. 2Aging-in-Place Modifications — Expanding senior population, high margins
3. 3Energy Efficiency Retrofits — Incentives, utility rebates, eco-conscious buyers
4. 4Property Investor Partnerships — Volume work, relationship-driven
5. 5Commercial Tenant Improvements — Higher volume, steady pipeline

Recurring Revenue Strategies

• Annual maintenance plans with seasonal inspections
• Handyman retainer programs for property managers
• Property investor preferred contractor agreements
• Extended warranty programs with annual renewals
• Seasonal home prep services (winterization, spring maintenance)

Competitive Differentiation Opportunities

• Design-Build Services — One-stop shop, higher margins, client convenience
• Fixed-Price Contracts — Reduced client anxiety, requires accurate estimating
• Technology Integration — Project portals, real-time updates, photo documentation
• Specialty Certifications — LEED, aging-in-place, historic preservation
• Warranty Programs — Extended labor warranties beyond standard 1 year
• Customer Experience — Clean job sites, communication protocols, project timelines

Industry Trends to Watch

1. 1Labor Shortage — Skilled trade shortage driving wages up, automation investment
2. 2Material Price Volatility — Require escalation clauses, shorter quote validity
3. 3Prefabrication Growth — Factory-built components reducing on-site labor
4. 4Smart Home Integration — Becoming standard expectation in renovations
5. 5Sustainability Demand — Green building, energy efficiency, sustainable materials
6. 6Permit Complexity — Increasing regulation, longer approval timelines
7. 7Insurance Costs — Rising premiums affecting pricing and project selection
8. 8Digital Sales Process — Virtual consultations, 3D renderings, online payments becoming expected